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Product options

If you sell products that have variants (like colors and sizes), you can list them as one base product with options. As a result, store visitors can select the options they prefer on the product page. The chosen product options are shown in the order details.

With the help of product options, you can also:

  • offer extras, like gift wrapping;
  • ask buyers to upload a file for ordered product/service;
  • offer multiple selections to configure or personalize the final product;
  • and more.

See our video on how to add product options:

Creating options

You can have an unlimited number of options for each product.

To add options like Size and Color to your products, do the following:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product page you want to edit.
  3. Go to the Options tab:

    Add options in Ecwid store
  1. Click +Add New Option to add an option and its parameters.
  2. Add the name of the option, for example, "Size".
  3. Select the input type. If you want to add sizes for a product, click Size:

  1. Click +Add New Value and add all values of the option. In the example with the sizes, specify all the sizes that your product is available in and specify whether they affect the base product price or not:

  1. Choose the Default option (if you tick the Do not preselect default value option, the Default column will be hidden):

  1. Save the changes and check how the product page looks. 

Repeat the above steps to add more options (like color), if needed.

Here is how a product with different options looks in the storefront:


You can control the stock of product options and provide a separate image for each option by using variations.

Option types

You can use different option types to help customers select a product they desire:

  • Drop-down list allows the selection of one value from multiple choices. We suggest drop-down lists for a compact view of many choices.
  • Radio-buttons allow selecting one value from multiple choices like product color.
  • Size allows selecting one option from multiple size choices. 
  • Date Picker is a popup calendar to select a date for product/service.
  • Text Field and Text Area are input text fields where your customers can type any text for a product. It is often used to offer personalization, engraving, custom printing, or embroidery for products.
  • Checkboxes allow the selection of several options at once. For example, pizza toppings.
  • Upload file allows customers to attach files to the product or service they order.
The Upload file option is available on Venture, Business, and Unlimited plans.

You may need to provide a detailed description of every product option to your customers. For this, you can use the Size Chart & Options Descriptions app for Ecwid. It adds extra information next to options on a product page. You could include a size chart, graphics illustrating option choices, detailed characteristics, useful links, and more.

In case you need advanced dependent options (like extra options within an option), additional option types like color or image swatches, or you want to hide some of the option combinations as they are not for sale, you can use the Advanced Product Options app

Preselected default values

You can use the Do not preselect default value option with drop-down lists and radio buttons to ensure customers select an option:


With the Do not preselect default value option checked, a customer cannot add a product to the cart without selecting an option. Here is an example of how shoppers see a product page right after opening it (no options are selected) and how they are reminded to pick options:


With the Do not preselect default value option unchecked, your default product options (for example, basic ingredients for pizza) are preselected for faster customer checkout. If a shopper wants to order a product with other options (for example, unusual ingredients for pizza), they need to choose them on the product page instead of default options. Here is an example of how shoppers see a product page in this case:


If your customers tend to order products with default options, you can allow them to add products with default options to the cart right in the product list, by clicking on the “Buy Now” button:

This setting is available in your Ecwid admin in Settings → General → Cart & Checkout tab.

Using price modifiers

With price modifiers, you can increase or decrease the base product price depending on options. For example, a cotton T-Shirt costs $10, while an organic cotton T-Shirt sells for $12. If a customer selects the organic option with the +$2 price modifier, they will see the updated price ($12) on the product page.

Price modifier is not the price of the product option. It's the value that is added to (or subtracted from) the price of the base product that you enter in the Pricing field.

Price modifiers can be assigned to drop-down, checkbox and radio-buttons option types.

To add price modifiers:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product page you want to edit.
  3. Go to the Options tab:


  1. Select how the price modifier should adjust the price:

Negative and positive price modifiers

  1. Select whether the modification adjusts the price in absolute amount or as a percentage:

Monetory and percentage price modifiers

  1. Set the amount.
  2. Save the changes.

This is how the price modifiers appear in the Ecwid Control Panel:


This is how your customers see modifiers in your storefront. The price changes immediately when you select an option:

Price modifiers in product page

Product options may increase or decrease the price of a product, but they do not have their own stock level. To track the inventory of product options, you can use product variations.

Adding and updating options in bulk

You can easily update your product options using the Bulk Product Editor app from Ecwid’s App Market. Bulk Product Editor helps you:

  • update all your products in bulk or filter those you’d like to change
  • update properties like price, weight, quantity, and more
  • add and remove options
  • add and remove option values
  • import options with option values from CSV file (it's compatible with spreadsheets)
  • enable and disable products in bulk
Ecwid’s App Market is available on Venture, Business, and Unlimited plans.

If you have any questions about the Bulk Product Editor, please contact the developer of the app directly.

You can also use the X-Cart or LiteCommerce import to add or update product options. The X-Cart import supports two types of product options: drop-down list and text field, while LiteCommerce import supports drop-down lists, radio buttons, text fields and text areas. See more details in these articles: 

Related articles

Managing stock of products with options
How to sell product bundles
Creating advanced product options

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