Product subtitles

Subtitles are short texts that are displayed on the product list and also on the product details page in your store. You can highlight important information in this field like promotion information, product target audience, ingredients (especially useful for restaurants), free shipping availability, etc.

You can add subtitles for any products you like right on the product page in your Ecwid admin or in bulk. It is also possible to provide product subtitles in different languages if your catalog is multilingual.

Product_Subtitles__3_.png

Adding subtitles to products

You can add short descriptions for individual products or in bulk. After you do that, they will be visible right away: in the product grid on your storefront, under the product name, and in the special section inside your product details page.

To add subtitle to a product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click Add New Product or choose a product from the list.
  3. Scroll down to the Add product subtitle field and click on it.
  4. Enter the subtitle for your product.
  5. Click Save.
Subtitles can be displayed only if you have enabled the Next-gen storefront.

The text of your subtitles is “searchable”. For example, if your customers search for products using the phrase 'Free Shipping' in your store, in the search results they will see all the products that you've tagged with the Free Shipping subtitle.

Customizing product subtitles

Subtitles help your customers to get more information about product advantages. You can showcase all the catchy information in these short descriptions. If you are using additional storefront languages, you can create subtitles in various languages for any of your products.

To add/change texts of your product subtitles:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click Add New Product or choose a product from the list.
  3. Scroll down to the Add product subtitle field and click on it (or just find the subtitle section for the descriptions that already exist).
  4. Enter your text in the subtitle field.
  5. (optional) If your store is multilingual, enter your text in other languages.
  6. Click Save.

If you have a multilingual catalog, you can also leave translation fields for your subtitles empty. This way, the texts of your short descriptions will be shown in your store’s default language.

Choosing how to display subtitles on the product list

By default, subtitles are displayed on your product list as fixed, always visible text. But you can choose to display short descriptions only if your customer hovers a mouse over the product picture in the grid. The rest of the time subtitles will be invisible on your storefront:

Product_Subtitles__1_.png

To set up how subtitles display on your product list:

  1. From your Ecwid admin, go to Design.
  2. Scroll down to Product Card details and layout.
  3. In the Product subtitle drop-down menu, choose Show or Show on mouse hover.

The changes will be autosaved.

Choosing where to display subtitles in your store

By default, subtitles are displayed on your product list. Another place where customers see them is your product details page:

Product_Subtitles__2_.png

It is possible to display subtitles only on the storefront or only on the product details page, if you want to show them only in one place.

To turn off subtitles on the product details page:

  1. From your Ecwid admin, go to Design.
  2. Scroll to Product Page layout.
  3. In the Sidebar section, find and untick Product subtitle checkbox.

The changes will be autosaved.

To turn off subtitles on your storefront:

  1. From your Ecwid admin, go to Design.
  2. Scroll down to Product Card details and layout.
  3. In the Product subtitle drop-down menu, choose Do not show.
You can also change the look of your subtitles with the help of CSS codes.

Adding, updating and deleting product subtitles in bulk

If you have a large catalog that is difficult to update or you want to have products with the same subtitles in several Ecwid stores, you can use CSV export and import to add, update or delete your product subtitles in bulk.

To add, edit or delete product subtitles in bulk:

  1. From your Ecwid admin, go to Catalog → Products.
  2. If you want to edit subtitles for all products, click Export All below your product list:

    Adding_and_updating_product_subtitles_in_bulk__1_.png

    If you need to manage subtitles for particular products, you can select them in the list and then click Export Selected.
  3. Select the following columns for export – Product name, SKU and Product subtitle (you can choose other columns as well if you need them):

    Adding_and_updating_product_subtitles_in_bulk__3_.png

  4. Click Download CSV file.
    The file will be exported with the semicolon delimiter unless you pick another delimiter (comma or tab) in the export dialog.
  5. Open the file in a plain text editor or in a spreadsheet (with the same delimiter that you’ve used for export).
    Here is, for example, how the data looks in TextEdit editor:

    Adding_and_updating_product_subtitles_in_bulk__4_.png

    And this is how the same data should look in Google Sheets:Adding_and_updating_product_subtitles_in_bulk__2_.png
  6. Add or edit the texts of your subtitles for each product in the subtitle column. To delete your product subtitles, leave the subtitle field empty.
  7. Save the file.
  8. Return to Catalog → Products and click Import Products.

    Adding_and_updating_product_subtitles_in_bulk__6_.png

  9. Upload your file, paying attention to the type of delimiter and the order of columns. They should be the same as in your file:

    Adding_and_updating_product_subtitles_in_bulk__5_.png

After the import is complete, texts and colors of your subtitles will be updated automatically.

Deleting product subtitles

You can remove subtitles for individual products or in bulk. For example, the new arrival in your store has become part of your regular catalog, and the subtitles can no longer be useful.

To delete a subtitle for your product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Choose a product from the list.
  3. Scroll down to the subtitle section.
  4. Delete all the text in the text field.

    Product_Subtitles__1_.png

  5. Click Save.

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