Some products complement each other well and it’s best to buy them together. Use the related products feature to display the You may also like section in your online store as well as to cross-sell products in the cart. This feature helps you promote certain products and encourages customers to buy more.
See a video about setting up related products:
To add related products inside individual product pages:
- From your Ecwid admin, go to Catalog → Products.
- Open the product page where you wish to recommend related products.
- Open the Related Products tab:
From here, you must choose one of three ways to display your related items:
Display specific related products
- Click +Assign Products.
- In the popup, check the products you want to show as related:
- Check off the Link back selected items as related to this product option if you want to cross-link the product with its related products, so that it appears on their pages, too:
- Click Add products.
Display random products from a category
Enable Display random products and designate the number of products to show (Qty) as well as the desired category. If you select Any for the desired category, your store will show randomly selected products from your entire catalog:
Display specific and random products
You may also show recommended products as a combination of the first two options. Simply follow the instructions above for each component of specified and randomized product suggestions.
Related products will then be displayed in the product details page under You May Also Like section:
You may also show a list of related products in the cart page and cross-sell (or upsell) them before your customer completes their purchase.
- From your Ecwid admin, go to Settings → General → Cart & Checkout.
- Scroll to the Related products.
- Enable the On Cart page to show related products at checkout.
“You May Also Like” is just a suggestion. You can also use "Customers also bought" or any other phrase to fit the voice of your online store. Refer to this article for instructions on how to modify texts in Ecwid.
Ecwid’s App Market features apps that display an auto-generated list of recommended products for your customers across all storefront pages. You can use the apps to reach customers on your homepage, category page, product details page, and at checkout.
The Smart Recommendations app automatically generates and displays products based on consumer behavior within your site. You can display these results on any product page, category page, your homepage, or at checkout. The app also provides sales analytics and insights.
The app is paid with free trial.
New Products and Bestsellers
The New Products and Bestsellers app offers an easy and effective way to showcase your products. New Products and Bestsellers can display specific products on any product page, category page, your homepage, and at checkout. You can fully manage four types of recommendations in Ecwid’s Control Panel: new products in the store; new products in the category; bestsellers in the store; and bestsellers in the category.
This app is paid with free trial.