Related products

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Sometimes products that are sold separately just supplement each other so better to buy them together. Or you need to promote certain products and want your customers to buy more items. In either case the related products feature will be a perfect solution for you.

This video shows how to add related products section to your Ecwid store. More tutorials on our YouTube channel: Ecwid Team

Ecwid allows displaying related items on product details page and on the shopping bag page. 


Related products on product details page.

You can add related items to a product at Ecwid control panelCatalog > Products > product page > the "Related Products tab

You have three ways to display related items:

1. To show specific products as related ones. Click ‘Add products’ button to assign related products. 

2. To display random products from a category. ‘Any’ option will enable randomly selected items from the whole store. 

3. Both certain items and random items from categories.

The chosen related products will be displayed on the product details page under ‘You May Also Like’ section. 

Related products on the bag page.

Customer didn’t add or missed a related item from the product details page? No problem, you can remind about it on the shopping bag page. Section ‘You May Also Like’ will appear on the bag page and list the related items specified for the products added to the bag. 

To enable these related products, go to Ecwid control panel, Settings > General > Cart > the "Related products" section. 

Can I rename "You May Also Like" phrase?

Yes, you can change this title to whatever you like, for example 'Customers also bought'. Refer to this article for instructions on how to modify texts in Ecwid:

How can I change or translate any text in my storefront?

Recommended products on any store page

Ecwid App Market features an app that allows to show auto-generated list of recommended products to your customers on all storefront pages –  homepage, category page, product details page and in the shopping cart page.

Smart Recommendations

Smart Recommendations app shows an automatically generated products list to the user based on site behavior. You can show recommended products on a product details page, category page, homepage or in the shopping cart. The app also provides sales analytics showing where you are losing the most clients and giving you insight into where the best results will be.

The app is paid with free trial.

Examples of use


  • store selling mobile devices and accessories would offer iPhone covers as related items to iPhone.  
  • If your product is good in combination with a guide or extra service sold separately, you can add those as related products.  
  • Your products are cross-related within one category.  You can enable "Random product from" and choose this category for all the products within this category. As a result all products will be related to each other within one category, within the whole store. 

New Products and Bestsellers

New Products and Bestsellers app offers an easy and effective way to display best selling and new products to reach your customers right away. New Products and Bestsellers can display the products on different store pages: on the homepage, category page, product details page and checkout pages. Also you can fully manage this in the Ecwid Control Panel without any code changes.

You can configure 4 types of recommendations: New products in the store; new products in the category; best sellers in the store; and bestsellers in the category.

This app is paid with free trial.

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