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Pinterest Tag

The Pinterest tag lets you track the behavior of users who come to your store after viewing your Promoted pins on Pinterest. You can see what store pages these customers view, what they search for in your store, how many of them add products to their cart, complete a purchase, etc. This info will help you calculate conversions and, if needed, adjust your ad campaign on Pinterest to get higher results. You will be able to see all this data in your Pinterest account after you set up a Pinterest tag for your Ecwid store.

Setting up the Pinterest tag for your Ecwid store

Step 1. Get a business account on Pinterest

To get access to Pinterest analytics, ads, and other business tools, you will need to have a Pinterest business account.

You can add a business account to your personal profile and easily switch between them, or you can convert your personal account to a business one. You can also create a separate business account. To set up a business account, see the instructions on the Pinterest website: Get a business account.

Step 2. Claim your website

Claiming your website on Pinterest allows you to track which images or products are shared from your website. Claiming your website also displays your profile picture next to all the pins that come from your website.

Here is an example of a Pin that comes from the Asos website:

Pinterest claimed website

You can claim your website on Pinterest by adding a meta tag or an HTML file to your website source code.

For sitebuilders: Find the instructions for the most popular website builders in Pinterest Help Center.

For Ecwid Instant Site users: Add a meta tag using the following steps:

You can claim your Instant site only if you use a custom domain name. If you are using the Ecwid subdomain at, first connect your own domain name to the store and then claim it.
  1. Log into your Pinterest account in a browser.
  2. In the right upper corner, click the dropdown arrowSettingsClaimed accounts.
  3. Enter your Instant site URL in the “Claim your website” field and click Claim.
  4. Select Add HTML tag.
  5. Copy the tag and click Continue. Keep this tab open in your browser as you will need to use this page again later.
  6. Open a new tab in your browser and go to your Ecwid admin, go to Website.
  7. Find the SEO settings section and click Add code in the “Header meta tags and site verification” section.
    To use Header meta tags and site verification, you need to have a paid Ecwid account.
  8. Paste the meta tag into this field. If you already have a code here, click Edit and add this meta tag on a new line.
  9. Click Save.
  10. In the new field, enter your online store website address and click Verify.

After this, Pinterest will check your website and email you confirmation that your website has been claimed successfully within 24 hours.

Step 3. Add your Pinterest tag ID to Ecwid

To make the Pinterest tag track users’ behavior in your store, simply add your Pinterest tag ID to the Ecwid admin panel:

  1. Go to your Pinterest business account → Ads → Conversions.
  2. Click Create Pinterest Tag.
  3. Set the Tag name and copy the Unique Tag ID.
  4. From your Ecwid admin, go to Settings → General → Tracking & Analytics.
  5. Find the Pinterest Tag section and paste the code into the field.
  6. Click Save.
  7. (Optional) If your Ecwid store is added to another website, you should add your Pinterest tag to that website as well in order to track the other website pages that your users view. The tag added to Ecwid will only track pages and events in your Ecwid store.

Step 4. Inform users about collecting the data

According to Pinterest, you must inform users about this data collection and, if required, get their consent as stated in Pinterest’s Advertising guidelines. Consider following these recommended steps:

    • Inform customers that you collect data in the Privacy Policy of your store.
    • Ask users’ consent to collect that data by adding a cookie consent banner to your store. Usually this is already required if your company is based in the EU or you sell to EU customers.
If a customer selects “Decline” in this banner, they won’t be counted in the statistics.

Events recorded by the Pinterest tag

The Pinterest tag lets you track the behavior of users who came to your store after viewing your Promoted Pins. In particular, you will be able to track the following events:

PageVisit — a user opens any page in your Ecwid store.
ViewCategory — a user opens a category page.
AddToCart — a user adds a product to the cart.
Checkout — a user has placed an order in your store.
Search — a user searches for something in your store.
StartCheckout — a user added products to the cart, went to the checkout but didn’t place an order. You’ll also see an abandoned cart in your Ecwid admin in this case.

Checking the Pinterest

To check that your Pinterest tag works correctly and tracks users on the website, install the Pinterest tag helper Chrome extension. You can use this extension to make sure that your tag is set up correctly and that it passes on the right data.

Learn more about how to use the extension and troubleshoot the tag in the Pinterest Help Center.

Related articles

Facebook Pixel
Marketing checklist
General Data Protection Regulation (GDPR) and Ecwid stores

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