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Legal pages in your Ecwid store

Displaying your terms of service, privacy policy, shipping and payment information, as well as the return policy, is vital when running an online business.

You can add all the legal pages and policies you need to your Ecwid store. This way, customers can read this information whenever they want. You can also explicitly ask shoppers to consent to your legal documents at checkout before placing their order.

It’s highly recommended to check your store policies with professional lawyers before adding legal pages to your store.

Adding legal pages to your store

Ecwid allows you to create the following legal pages in your store:

  • Terms & Conditions
  • Privacy Policy
  • Shipping & Payment Info
  • Return Policy
  • About Us

If you need any other documents, you can simply rename the page when adding it.

There are two ways to append legal texts to your store. First, you can create texts in your Ecwid admin using the built-in editor. In this case, they are published on dedicated pages inside your store just as you design them. Second, you can add a link to an external URL. For example, if you already have a page with legal information created on your custom website.

If your store is multilingual, you can add legal pages in multiple languages.

To add legal pages to your store:

  1. From your Ecwid admin, go to Settings → Legal.
  2. Scroll down to the Legal pages and policies section:

    Legal pages  (2).png

  3. Click Add Page next to the required legal page.
  4. Depending on how you want to append legal texts to your store, choose your option:
    • If you want to create your legal document in the Ecwid admin, click Add page content and enter your text.
    • If you already have a page with your legal information somewhere on the web, click Change page title and address‍ and fill out the Web address for… field. Make sure the URL to the external page with your legal information starts with https://
      If you add an external URL, legal page contents entered in Ecwid admin will be ignored. Any links to this legal page in your store will redirect to your URL.
  5. (optional) In the Page settings block, set another title for your page (e.g., rename "Privacy Policy" into "Cookie Policy").
  6. Click Save.

That’s it! You’ve added a legal page to your store. Now links to it will be displayed at the bottom of your store’s customer email notifications, in customers accounts, and will be automatically attached to your Instant Site footer. You can also show links to legal pages at your store checkout to ask customers to consent to them.

If you’re selling on a custom website and you’ve added legal page content in your store admin, you can get links to these pages to add to your website menu.

Asking customers to agree with legal pages at checkout

You can add a special checkbox in your cart so that customers are able to read your legal documents at checkout and agree with them before placing an order.

To ask customers to agree with your legal pages at checkout:

  1. From your Ecwid admin, go to Settings → Legal.
  2. Scroll down to the Customers’ consent section.
  3. Enable the Require consent to terms and conditions at checkout toggle.

That’s it! Now your customers will see a dedicated checkbox at checkout with all your store’s legal pages listed:

Legal pages  (1).png

Customers can click each link to read the text prior to giving consent. Legal page contents will be opened as popup windows. In case you’ve specified an external URL when adding a legal page to your store, the link will open in a new tab.

Getting direct links to your store’s legal pages

If you run your Ecwid store on a custom-built website, you can add links to your store’s legal pages in any spot there (unlike Instant Site where their position is fixed). The only thing you will need is the link to a specific legal page in your store.

To get the links to your store’s legal pages and add them to your site:

  1. Enter your Instant Site as a customer.
    You can find the link to your Instant Site on the Store profile page in your Ecwid admin. Just click Edit next to the Store location (URL) field, and you’ll see the link under the I’m using Instant Site line (for example,
  2. Scroll down for the links to the legal pages that you've enabled in your store. They are located at the bottom of your website:

    Legal pages  (3).png

  3. Click on a legal page link and check your browser address bar. Each page will have its own ending. For example, the privacy policy page - /pages/privacy-policy or /products/pages/privacy-policy, depending on your Instant Site’s version.
    If you’re using multiple languages in your store, the links have language codes based on the languages used in your store (for example, /en/products/pages/privacy-policy).
  4. Copy the link.
  5. Go to your website and open the page with your Ecwid store, let's say it is
  6. Get the URL from your browser address bar and append the copied part to it. You will have the URL to the privacy policy page in your Ecwid store. In our example, it’s
  7. Place the resulting URL on your website – in any place where you want to have it. The exact instructions depend on the platform or content management system you use for your site. If you are not sure how to add the links, feel free to contact our customer care team.

Hiding legal pages from your store

While deleting legal pages that are already added is not available, you can hide a legal page from your store. For example, if you want to update its text or no longer need the page.

To hide a legal page from your store:

  1. From your Ecwid admin, go to Settings → Legal.
  2. Scroll down to the Legal pages and policies section.
  3. Disable the toggle next to an existing legal page:

    Legal pages.png

That’s it! Now links to this legal page will no longer appear in your storefront and your store’s notifications.

You can always enable the page back later if you need it.

What legal pages you need

The legal pages you need and the content they are to display depend on your business and on the laws and regulations in your country. We recommend looking for professional lawyer advice regarding this.

Here are some examples of the legal pages content:

Terms and Conditions

Or simply T&C. It is a document that explains the rules for using your site/store. Learn more about adding Terms and Conditions to your e-commerce site.

Return Policy

This is a document specifying your terms for refunds and product returns. See our Returns 101 guide to learn more about handling returns in your store.

Privacy Policy

You need to let your customers know what information your store collects and how it will be used. Customers want to know if their personal data will be anyhow exposed to third parties or used for newsletters. By providing a clear explanation on this matter, you will build trust with your customers. This is also required by laws in some countries – for example, by GDPR in Europe.

The Privacy Policy clarifies what information is collected through your website and store. This may include:

  • Use of cookies
  • How you process personal information (emails, addresses, names, etc.)
  • Whether you distribute this information to any third party and, if so – what for, etc.

Shipping and Payment Info

The shipping info page explains your delivery policy and may include the following information:

  • What items are allowed for shipment
  • Regions to which you deliver your goods
  • Terms of delivery
  • Estimated shipping time and price
  • How you handle returns

The payment info page should cover all possible questions about payment methods in your store.

There are a number of online tools for generating various templates for privacy policies, terms of service, etc. You can use such services to create content for your legal pages that would be streamlined and up to date – for example,,

Further reading

Legal Docs for Online Stores: Protection and Trust [with Templates]
How to Write an Effective Return Policy for Online Stores
Shipping and Payment Information Template for Online Stores
Privacy Policy Template for Online Stores
Understanding the Terms and Conditions Page for Your Ecommerce Store

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