You can allow your customers to pay for their purchases over time by using Afterpay post-payment service in your store. Afterpay supports Buy Now Pay Later (BNPL) business model and splits the cost of order into four equal parts. The buyer can pay off the order over four interest-free payments that are due every two weeks. While customers pay off in instalments, you as a merchant are paid by Afterpay upfront and in full.
Giving customers an alternative way of payment translates to bigger carts and higher conversions and is especially useful if you sell larger price items (up to $1000.)
Setting up Afterpay in an Ecwid store
Afterpay is available in Australia, New Zealand, Canada, and the United States. It supports AUD, NZD, CAD, and USD currencies respectively.
To enable Afterpay payment method in your store:
- Register an Afterpay retailer account and wait till it gets verified.
- From your Ecwid admin, go to Payment.
- Click Connect Afterpay.
Or scroll down and choose Afterpay from the Other ways to get paid dropdown.
- Enter your Afterpay credentials: Merchant ID and Secret Key.
You can obtain your Afterpay credentials in the Settings > Integrations section of your Afterpay account. If you do not see your merchant account credentials there, contact your account manager at Afterpay or Afterpay support team for assistance.
- Enter the display name for this payment method at checkout (this name will appear in order details, too) or keep the suggested name:
- Keep the Enable this payment method at checkout toggle "On" to offer this payment method to your customers at checkout.
- Edit or use the suggested instructions on how to pay via this payment method in your store. Customers will see it at checkout after choosing this payment method for their order:
- Save the changes.
That’s it. Customers can now pay in instalments for orders that fall in the $30 – $1000 total range.
The possibility to pay in instalments is available to orders that fall in the $30 – $1000 total range. Afterpay splits the order total (the sum of the product price, shipping cost, taxes, etc) into four equal parts that can be paid off by buyers over time, free of interest.
If a product price is between $30 – $1000, customers will see in that product’s page that they can pay for this purchase in instalments:
When the buyer proceeds to the checkout, the instalments are recalculated to factor in the updated order cost if it’s changed due to shipping costs, applied discounts, taxes, etc.
In case a product price is lower than $30 but the order total is higher (due to the shipping cost, for instance), the Afterpay post-payment offer will not be displayed on the product page but Afterpay will still be offered for such order as a payment method at checkout.
To pay for their order in instalments, first-time buyers will be directed to the Afterpay website to register and provide credit card details. If they’ve used Afterpay before, they must simply log in to Afterpay and complete their purchase.
Buyers will pay the first part right at checkout and will need to pay the other three parts every 2 weeks. At any time, buyers can check their payment schedule in their Afterpay accounts.
While customers pay for their orders to Afterpay in instalments, you as a merchant receive the full amount from Afterpay the next day after the order is placed.
I can’t enable Afterpay in my Ecwid store. Why?
If you can't enable Afterpay, most likely you are using an old version of the Ecwid storefront. Afterpay can work only with the new storefront. You can enable the new storefront in your Ecwid admin, go to Settings → What’s New page. Otherwise, contact our support team for assistance.
How Afterpay instalments are calculated?
Afterpay checks if the order is between $30 – $1000, then it breaks the order cost into four equal parts. The order cost is the total sum of the product price, shipping costs, and tax rates. If the order total changes during the shopping process, the instalment payments are recalculated by Afterpay at checkout.
What orders qualify for Afterpay financing?
Buyers’ cart value must be between $30 – $1000 to qualify for instalments by Afterpay. Besides, before giving an instant approve to a buyer, Afterpay considers various factors, e.g. if it is a new or repeat user of Afterpay service, whether there are sufficient funds for the first instalment amount on their credit card, how many “open” orders they have with Afterpay, etc.
What other financing options can I offer to my customers?
You can also use PayPal Credit and Clearpay (UK) to offer financing options to your customers. The Partially Payment Plan app from the Ecwid App Market allows for flexible payments, too.