Knowledge base
Video tutorials
Try searching for:
Recently viewed articles:

Table of contents

Changing free web address of Instant Site

When you register an Ecwid account, you get a site with your store – Instant Site. The site has a free domain, or URL, in the form of You can change that URL in two ways: by editing the subdomain (the “store123” part), or replacing your free web address with a custom domain.

Changing free subdomain of Instant Site

By default, your free Ecwid site web address looks like this:, where "123" is your store ID. The built-in URL consists of two parts:

  • “store123” — a subdomain that you can edit. For example, you can rename it to your brand name or use keywords related to your business: or
  • “” — a top-level domain that is constant and can’t be changed.

Renaming your free Instant Site subdomain helps you reflect your brand and feature your business name in the URL.

To change your free Ecwid URL:

  1. From your Ecwid admin, go to Website → Domain.
  2. Click Change Address.
  3. In the Use our subdomain field, enter a new subdomain for your site.
  4. Click Save.

That’s it. Now your Instant Site is available on a new address.

Links to products and your store that appear in the customer order notifications and invoices will be automatically replaced with a new URL. In case you mention your store URL in marketing campaigns or social media, don’t forget to update the URL everywhere since there will be no redirects from the old URL to a new one.

Replacing free subdomain with custom domain

By default, your free Instant Site web address looks like this: You can replace a built-in subdomain with a fully custom URL like or A custom URL with relevant keywords and a familiar extension like “.com” or “.org” influences the audience’s perception of a brand. It also might improve your site position in Google and other search engines.

You can get a custom domain by purchasing it through Ecwid right on the Website → Domain page. Domain bought from Ecwid connects to your Instant Site automatically. It already includes the WHOIS privacy and a free TLS certificate.

Alternatively, you can buy a domain from a third-party registrar. Domains purchased from a third-party service require manual setup.

After connecting a custom domain to your Instant Site, links in the customer order notifications and invoices are automatically replaced with a custom URL. Your free domain will still be available by the direct link but it won't redirect to your custom domain.

I forgot my Instant Site address, where do I find it?

When you've tried different subdomains or haven't used your store for a while, you may forget your current Instant Site web address.

The best way to find the URL that opens your Instant Site to visitors is to go to the Website page and look there.

To check your Instant Site URL:

  1. From your Ecwid admin, go to Website → Overview.
  2. Scroll down to the Domain name and site address.
  3. In the Site address section, you will see your current URL:

    current address.png

When selling on multiple sites, make sure to enter the preferred store web address in Settings → General. The store URL specified in Settings will appear in customer order notifications and invoices.

Related articles

Purchasing a domain from Ecwid
Connecting a third-party domain to Ecwid Instant Site

Was this article helpful?

Awesome! Thanks for your feedback!

Thanks for your feedback!

Sorry about that! What went wrong?
19 out of 44 found this helpful
We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.
Accept cookies Decline