Migrating to Ecwid from Etsy

Selling on Ecwid is a great way to grow your Etsy business. You get a full-fledged ecommerce store integrated with sales channels like Instagram, Facebook, Amazon, and eBay. Each Ecwid account comes with a free Instant Site with an embedded store, so once you sign up, you have your own place to sell on the web that you can design and promote to your liking. 

You can manually add products to your Ecwid store to create each product page individually, or you can move your Etsy catalog to Ecwid in bulk with a simple spreadsheet.

Here’s how you can add your Etsy listings to Ecwid in bulk:

1. In your Etsy account, go to You → Shop Manager → Settings → Options → Download Data → Download CSV. A CSV file with data on all your listings will be downloaded to your device.
2. Open the file in your preferred spreadsheet editor. For example, you can use Excel, Google Sheets, or Numbers.
3. As the file is in Etsy format, you’ll need to convert the data into Ecwid format, then import it into your store. This boils down to replacing column names in the spreadsheet header and excluding columns you no longer need.
   
   Download the CSV file in Ecwid’s format with all the columns required and open it in a new sheet in your spreadsheet editor. Delete the sample data so that only column names remain, then copy and paste column data from your Etsy file.
   
   This is how you match column contents:
   
   

   Column name in Etsy	Column name in Ecwid
   TITLE	product_name
   DESCRIPTION	product_description
   PRICE	product_price
   CURRENCY_CODE	You don’t need this column. In Ecwid, all your prices are displayed in the currency that you specify in your store’s regional settings.
   QUANTITY	product_quantity
   TAGS	You don’t need this column. As your Ecwid store is standalone and not on a marketplace, it does not use tags for navigation. However, you can later add SEO page title and meta description based on your tags to describe products to search engines, or you can add your tags as product attributes if you want.
   SKU	product_sku
   MATERIALS	product_attribute_{Materials}
   IMAGE1	product_media_main_image_url
   IMAGE2	product_media_gallery_image_url_1
   IMAGE3	product_media_gallery_image_url_2 …And so on. You can match all your remaining Etsy images in the same “IMAGEX” – “product_media_gallery_image_url_Y” manner.

   See what other columns you can add to your file to set up your products as you like with import right away.
4. In the “type” column, add “product” for all the rows you have in your file.
5. When you’re done adding your items, save the spreadsheet as .csv.
6. Go to Catalog → Data Import & Export in your Ecwid admin, click Upload Catalog File, and select the CSV file you’ve just saved.
7. On the opened page, click Start Import and wait until importing is complete. You'll see a green notice in the top right corner of the admin.

Voila! All your Etsy listings are now added as products to your Ecwid store. Now you can go to Catalog → Products to see them and add more product settings. There are several ways to edit products in your store, feel free to choose the one you like best.

Please note that your products will be created without Etsy variations. You can add them later using Ecwid’s options and variations, either manually or using import. Learn how you create a CSV to import a product with options and variations →

What’s next?

Next, you can set up your brand-new ecommerce spot to be ready to start selling. Learn more about getting started with Ecwid →

After that, you can also:

• Add gift cards
• Link related products to your items
• Add estimated delivery or pickup date to product pages
• Set up pre-orders
• Add downloadable goods to your store
• Add personalization choices and gift wrapping via options and input fields
• Create attributes to display your highlights on product pages
• Start a marketing campaign on Facebook or TikTok