Product images

Product images let your customers know what your products look like. You can upload as many images per product, as you like. It is also possible to embed images (and videos) into product descriptions to provide even more details to your customers.

You can set the image size and orientation of product thumbnails in your store with the help of several preset design options in your Ecwid admin in Design.

Gallery image sizes

You can upload product images of any size up to 20 MB. If you add large and heavy product images, they are automatically compressed, so your products load fast and fit well on both desktop and mobile.

We recommend using JPG, PNG and GIF images in RGB color mode for your products.

Product images look best in a gallery when images appear to be the same size: use a consistent aspect ratio (height-to-width ratio) and orientation for all the product images that you add in a product gallery. This way images display better side by side because they all display the same size.

Show the various perspectives of the product such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail.

Adding a product image

You can add an unlimited number of images to every product in your store. We recommend using JPG, PNG and GIF images in RGB color mode for your products.

When you add multiple images to a product, the first uploaded image is considered the main — it shows as a product thumbnail on a category page and that's the first image shown on the product page. To change the main image, drag a different image to the first place. You can also sort the other images by dragging them. Customers will see images in this order in the storefront.

To add images to a product:

Once images have been added, customers can see them in your store. To change gallery layout appearance go to Design → Image Gallery thumbnails (for Instant site users: go to Website → Edit → Store → Product Page → Image gallery layout)

Adding an image to a product description

You can add an image to the product description to better showcase your product.

To add images to the product description:

Adding an image to a product option/variation

If you sell products with options (such as color or size), you might want to add different images to different product options. You can do it by using product variations. You can add only one image to each variation. If you want to show more images of a variation, just add them to the main product gallery (or in a description).

To add an image to product variation:

1. From your Ecwid admin, go to Catalog → Products.
2. Click on the product you want to edit.
3. Open the Options tab, then click Variations:

4. Click + New variation.
5. In the popup select the option you want to add an image to:

6. Click Change under the current image.
7. Select the image on your computer, then upload the image.
8. Click OK.

That’s it! The image is added for the option. See the screencast:

If you have several options, repeat the steps above for all of them. In our example the product variations after adding images look like this:

See the screencast of how it looks in the storefront:

Adding product images in bulk

You can add the main product images to all products at once via CSV import. To upload additional product images in bulk use Bulk Gallery Upload app.

Protecting your images

The most common image protection technique is to place a visual copyright watermark on the image. By adding your logo or a mark on top of your images you can deter people from copying them. And if they do, it’s free publicity for you!

There are plenty of online services that you can use for watermarking your images, e.g.:

• Watermark
• Visual Watermark
• uMark

If you are acquainted with Adobe Photoshop, you can use it to watermark your images as explained in the guide.

Hiding product images

If for some reason you need to remove/hide images from your product page you can hide it using CSS. This option works out great if you have a lot of products and you don’t want to selectively remove from each one. This option is also very flexible as you can revert everything just by removing the CSS.

To hide product images:

1. From your Ecwid admin, go to Design.
2. Scroll down to the Сreate Your CSS Theme block, then click Create Theme:

3. If this is your first custom CSS theme, click Add New CSS Theme.
4. Add a theme name and paste this CSS code to the large white field:

html#ecwid_html body#ecwid_body .ec-size .ec-store .grid-product__image {
  display: none;
}

5. Click Activate to enable the new theme.
6. Save changes.

This CSS will hide the product images and the placeholder image (Ecwid shows a placeholder image for products that don’t have any featured image).