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Product images

Product images let your customers know what your products look like. You can upload as many images per product, as you like. It is also possible to embed images (and videos) into product descriptions to provide even more details to your customers.

You can set the image size and orientation of product thumbnails in your store with the help of several preset design options in your Ecwid admin in Design.

Quality product images are a key driver of store engagement and sales. Upload at least a few images that show your product in detail from different angles. Read more about product photography.

Gallery image sizes

You can upload as many images as you want for each product. Ecwid supports JPG, PNG, and GIF images in RGB color mode for your products. You can also upload the WebP format.

Each image can be up to 20 MB. If you add heavy product images, they are automatically compressed, so your products load fast and fit well on both desktop and mobile.

Although there are no strict rules on the image size or resolution, there are some tips to make your product gallery more appealing for visitors browsing your store.

  • Try to use at least 1000px size images. The larger the size is, the better quality the image will have both on desktop and mobile. 
    Hi-res PNG images with a transparent background may load slowly on category pages or on the storefront page.
  • Show the various perspectives of the product such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail.
  • The most appealing image proportions for human eyes are 1:1, 3:4, 4:3, 2:3, 3:2. Choose which one is better for your products and try to stick with it.
  • Use a consistent aspect ratio and orientation for all the product images in a product gallery. That will help to avoid visual clutter in your storefront.

difference of the images in the gallery

Adding a product image

You can add an unlimited number of images to every product in your store. We recommend using JPG, PNG and GIF images in RGB color mode for your products.

When you add multiple images to a product, the first uploaded image is considered the main — it shows as a product thumbnail on a category page and that's the first image shown on the product page. To change the main image, drag a different image to the first place. You can also sort the other images by dragging them. Customers will see images in this order in the storefront.

To add images to a product:

  1. From your Ecwid admin, go to Catalog → Products and choose a product to see its details page.
  2. In the Images section, either drag and drop images from your computer or click + Upload Images:

Upload Images

  1. Click Save, once your images are uploaded.

Once images have been added, customers can see them in your store. To change gallery layout appearance, go to Design → Image Gallery thumbnails. For Instant Site users: go to Website → Edit Site → Store → Product Page → Image gallery layout or to Website → Edit Site → Featured Products → Design tab (if you're using New-Gen Instant Site).

Show additional product images from the gallery when customers hover the mouse pointer over a Product Card. From your Ecwid admin, go to Design → Product Card details and layout → Scroll down to Additional product image and enable the option.

Adding an image to a product description

You can add an image to the product description to better showcase your product.

To add images to the product description:

  1. From your Ecwid admin, go to Catalog → Products and choose a product to see its details page.
  2. In the Description section, either drag and drop images from your computer or click Insert Image:

Insert Image

  1. Click Save, once your images are uploaded.

Adding an image to a product option/variation

If you sell products with options (such as color or size), you might want to add different images to different product options. You can do it by using product variations. You can add only one image to each variation. If you want to show more images of a variation, just add them to the main product gallery (or in a description).

Product variations are available on Business and Unlimited plans.

To add an image to product variation:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click on the product you want to edit.
  3. Open the Options tab, then click Variations.
  4. Click + New variation.
  5. In the popup select the option you want to add an image to:

select the option

  1. Click Change under the current image.
  2. Select the image on your computer, then upload the image.
  3. Click OK.

That’s it! The image is added for the option. If you have several options, repeat the steps above for all of them.

To assign multiple images to a product variation, you can use the Variation Image Magic app from Ecwid App Market.

Adding alt texts to product images

Alternative text allows you to describe images for search engines and visually impaired users. It also displays if the image fails to load. This way, alt texts help users decide on a purchase and improve your site ranking, making it easier to find your products via images online.

By default, a product name is used as alt text for each product image. You can provide your own text instead.

To add alt text to a product image:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click on the product you want to edit.
  3. Hover over the image.
  4. Click Actions → Edit Alt Text:
  5. Enter your alt text. For example, “Full-length dark-haired girl wearing a long blue denim skirt and a white top.”
  6. (optional) Enter alt texts for other product images.
  7. Click Save.

That’s it. You’ve added alternative text to a product image.

Currently, you can add alt texts to product images only (and not to product variation images).

Adding product images in bulk

You can easily add or update product images in bulk using Ecwid's Bulk Product Editor tool or via CSV import. If you feel more comfortable when working with a ZIP file, then you can use the Bulk Gallery Upload app.

Protecting your images

The most common image protection technique is to place a visual copyright watermark on the image. By adding your logo or a mark on top of your images you can deter people from copying them. And if they do, it’s free publicity for you!

visual copyright watermark

There are plenty of online services that you can use for watermarking your images, e.g.:

If you are acquainted with Adobe Photoshop, you can use it to watermark your images as explained in the guide.

A copyright watermark on an image can block a product from uploading to a third-party marketplace or advertising service like Google Shopping.

Hiding product images

When you add a product to your catalog and do not upload any image for it, your Ecwid store automatically shows a gradient image as the product’s thumbnail in grid:


You may want to remove or hide product thumbnail images from the product list for its more compact look. In this case you can show just product names without images:


To hide product images from product grid:

  1. From your Ecwid admin, go to Design.
  2. Scroll to Product Card details and layout.
  3. For the Main product image setting select Do not show.

The changes will be autosaved.

If you use Ecwid on Wix, you can change store design using the Ecwid app's design settings.
It is also possible to hide category images from the storefront.
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