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Product videos

You can add videos for your product to be displayed in the product gallery along with product images.

Ecwid does not host your videos. To display the video in the product gallery, you need first to upload it on YouTube, Instagram, Facebook, TikTok, Vimeo, or any other hosting, and then add a link to the video on the product page. You can add as many videos for one product as you want. There are no limitations on video size, length, aspect ratio, or resolution.

You can make the video the main media of a product, meaning that customers will see it first when browsing your store. They will have to open the product page to play the video.

Plan availability: Business, Unlimited.

Adding video to a product gallery

You can add your video, or use any other video if you have rights to do so. Each platform has its own instructions to check the video copyright rules. Check it before you decide to use a video you don’t own.

Please note that if you add video from TikTok, you can add any video except the image slideshow.

To add a video to a product:

  1. Upload your video on YouTube, Instagram, or any other video hosting, or use someone else's video if a content creator allows that.
  2. Click Share → Copy link or copy the link from the address bar if you are using a browser.
  3. Go to your Ecwid admin, Catalog → Products and choose a product.
  4. In the Images section, click Add Video:


  5. From the dropdown, choose the platform you want to embed the video link from.
  6. Paste the link to your video and click Continue to add video.
  7. (optional) To change the video preview, click Change thumbnail and choose the image that will be displayed as a video preview:


  8. Click Add Video.
  9. Click Save.

That’s it. Now when customers open the product page, they can click on the video and it will open to the full width of the screen. In customers’ browsers, uploaded videos display in either 480p, 720p, or 1080p, depending on the viewer's connection speed and the resolution of the video. Viewers can change the video quality to their liking.

Updating your privacy policy to show product videos

In some countries, your customers will not be able to see the video preview and play the video until they accept your store privacy policy (cookies). That applies primarily to Germany and other European countries covered by the European privacy law, General Data Protection Regulation (GDPR). The GDPR applies not only to stores located in the EU but also to your European customers.

To avoid violating the European privacy law, we recommend updating your privacy policy disregarding your store location. In your privacy policy, you should mention that video hosts can access personal data of your buyers, e.g., IP-address, their account on the platform, and their user info.

By accepting cookies in your store, customers agree to the policy and will be able to see the video preview and play the video.

Learn about adding Terms & Conditions to your site →

Making video the main product media

You can make a video the main media for a product. In that case, the video preview will be shown on a storefront and as the first media on the product page.

To make the video main media:

  1. From your Ecwid admin, go to Catalog → Products and choose a product.
  2. Click and drag the video thumbnail to the first place in the product gallery.
  3. Click Save.

Changing product video preview

A video thumbnail is a still image that acts as the preview image for your video. It's kind of like a book cover. The thumbnail is created automatically by the platform it’s uploaded to. So if the video has a certain preview on YouTube, it will have the same preview in your store.

You may want to change the video preview (or thumbnail). For example, when the video has no thumbnail at all and shows the gray cover, or you don’t like the current thumbnail. You can do that during uploading the video, but you cal also replace the cover afterwards.

To add a custom thumbnail after uploading the video:

  1. From your Ecwid admin, go to Catalog → Products and choose a product.
  2. Hover the mouse over the the video thumbnail that you want to change and click Action, then Change Thumbnail:


  3. Click Change thumbnail and choose the image to display as the video cover.
  4. Click Apply.
  5. Click Save.

Choosing the product video look on storefront

When you use the video as the main product media, its preview (or thumbnail) is shown on the storefront. You can adjust the size and look of product main media on the Design page. Since the product thumbnail will crop when displayed on storefront, it’s better to use the ratio that is relevant to the video orientation.

Let’s say you use a horizontal video as the main media for the product. In that case, it’s better to choose the landscape ratio in the Image aspect ratio setting. That ratio is good for YouTube or Vimeo videos:


For vertical videos, e.g., from TikTok or YouTube Shorts, it’s best to choose the portrait ratio in the Image aspect ratio setting:


Note that the design settings are applied both to images and videos.

Regardless of what ratio you will use, landscape or portrait, once a customer clicks on the video it will be shown full-size the same way it’s shown on YouTube, TikTok, or any other platform.

To adjust the main product media look:

  1. From your Ecwid admin, go to Design.
  2. In the Image size section, choose how big you want to display the main media.
  3. In the Image aspect ratio, choose how to show your main media: vertically, horizontally, or square.

Learn more about adjusting your storefront design →

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