Knowledge base
Video tutorials
Try searching for:
Recently viewed articles:

Table of contents

Posting on social media

By posting your products on social media, you can promote your store and connect with customers. Your business social media accounts help build your brand and bring new and existing customers to your store when marketing new products, announcing sales, or running special events.

Product pages on your online store include buttons that you and your customers can use to share content on social media.

You can sell your products directly from Facebook or tag products on Instagram by using the Instagram sales channel, and also sell on TikTok.

Sharing products from mobile app to Instagram and more

Ecwid iOS and Android app users can share the product image and description directly to Instagram page feed or Story right from the app. You can also share to other services like Messages, Mail, WhatsApp, Notes, Viber, Messenger and more.

To share a product to Instagram:

  1. Open the Ecwid Ecommerce app for iOS.
  2. Choose a product you want to share.
  3. Tap on the Share icon in the top right corner of the screen.
  4. Choose Instagram or any other media you want to share your product to. It will open the app on your phone with the share menu and your product image, description or/and link attached to the message.

Sharing products from Admin panel to social pages

Ecwid lets you share product information to your business and personal Facebook Page Timeline or Story and Twitter right from a product editing page.

To share a product:

  1. From your Ecwid admin, go to Catalog.
  2. Open a product you would like to share.
  3. Click Facebook or Twitter icons.


  1. Click Share or Tweet to publish.

If you're not yet logged into the account of the social tool you've selected, you'll be asked to do that.

When sharing the product on Facebook, the product name, its link, description, and product thumbnail (that can be disabled, if you wish, or changed to another one if your product has alternative images in the gallery) are automatically added to the text field. You can also add some text to your announcement.

When sharing the product on Twitter, the product name and link are automatically added to the text field. You're welcome to add some text of your own if there's enough space left.

Adding social share buttons to product pages

You can add social share buttons, such as Facebook Share, Pinterest Pin, and Twitter into product descriptions. This way your customers can share images and information about your products with their friends and followers and you get more visibility and attention.

To enable and disable the Share buttons in your store:

  1. From your Ecwid admin, go to Design.
  2. Scroll down to the Sidebar section.
  3. Check the box to enable share buttons:


Besides Facebook, Pinterest and Twitter buttons you can implement even more buttons like Instagram and Youtube into your product descriptions with the Zotabox: 20+ Promotional Sales Tools app from the Ecwid app market.

To add Zotabox: 20+ Promotional Sales Tools app:

  1. Open the 20+ Promotional Sales Tools app in Ecwid admin panel.
  2. Click Install.
  3. Follow further instructions.
The other way to implement different share buttons in your store is by using our Ecwid API.

Providing links to your social media accounts

If your brand strategy includes social media marketing, then you might want to help customers find you on social media and engage with your business there.

If you use the Ecwid Instant site, you can direct customers to your social media profiles by adding links to the Contact Us block of your website.


If you want these links to be added to the bottom of your store’s email notifications as well, you can enter them on the Store Profile page in your Ecwid admin.

If you added Ecwid to another platform, make sure to include links to your different social media accounts on your website. These are typically displayed in your site's footer, but the location may vary depending on your site theme.

Adding more social features with apps

You can use apps from Ecwid App Market to extend the capabilities of your store. Here you’ll find a collection of free and paid apps that are related to social media.

To install and use apps you need to be on a paid Ecwid plan.

Social Boost allows rewarding visitors for following your social media profiles, sharing your offers and re-posting your messages. The app enables you to run social media-based offers, giveaways, lotteries, raffles, contests, and sweepstakes. With the help of Social Boost app you can display attractive pop-ups on your website that offer rewards for referrals, actions such as following your social media profiles, sharing your offers and re-posting your messages.
Price: Price: Free to $59+ / month allows you to share products on a variety of popular social media sites like Facebook, Twitter, Pinterest, and others, from one place. also has a built-in "Day-Planner" so you can schedule posts ahead of time. This way you don't have to pull up the tool every time you want to post, you can simply set them up in advance.
Price: From $14.99 to $29.99 / month, free trial

Outfy allows you to share products in all the popular social network sites as the and also in: Wanelo, Polyvore, Fancy, We Heart It and others. It collects your products right from your Ecwid store and shares it on these networks within a snap. Outfly also features a planner that allows making scheduled posts automatically the day and time you need.
Price: From $0.025 to $0.05 / social post, free trial

Zotabox: 20+ Promotional Sales Tools allows you to get more social shares and followers with Zotabox free social media icons. With these social sharing buttons you can share your store pages on Facebook, Twitter, Pinterest, Instagram, G+, Youtube, Blogger, Tumblr.
Price: From $9.99 to $49.99+ / month, free trial.


Was this article helpful?

Awesome! Thanks for your feedback!

Thanks for your feedback!

Sorry about that! What went wrong?
26 out of 33 found this helpful
We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.
Accept cookies Decline