Facebook Shop

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Connect your online store with your Facebook Business page and upload your product catalog to the Facebook Shop tab.

Customers viewing your store on Facebook can easily browse and share your products and checkout from their desktop or mobile devices.

Ecwid Facebook Shop integration is available on Venture and higher tier plans.    Upgrade to get this feature

In this article:

Before you get started

Make sure you meet the following requirements in order to start selling on Facebook:

  1. You need to have a Facebook Business page. The page should be published and you need to have an admin role for the page. If you don’t have a Facebook Business page, create one on Facebook.
  2. Your products must comply with the Facebook Commerce Policy and meet the requirements for successful export.
  3. You need to sell in a currency that is supported by Facebook.

Once you meet all of the above requirements, you can proceed to connecting your online store to your Facebook page.

Product requirements

Your products will be successfully uploaded to Facebook Shop if they meet the following requirements:

  1. The products must be enabled. 
    You can switch the toggle to enable the product in your Ecwid Control Panel → Catalog → Products.
  2. The products must require shipping or pickup.
    You can't sell digital products via Facebook. Make sure the option "Requires shipping or pickup" is enabled for your products.
  3. The product must have a title that is less than 100 characters and not written in ALL CAPS.
  4. The product must have at least one image that meets the requirements for product images.
  5. The product must have a description.
    The description can't be written in ALL CAPS.
  6. The product must be in stock.
    If the product is out of stock, it should be hidden from the catalog. You can set the option to hide the out of stock products in your Ecwid Control Panel → Settings → General → Cart & Checkout.
  7. The product must have a price.
    You can't sell products with no commercial interest or with zero prices. The product price can’t have a price longer than 9 digits.
  8. The product must be not be prohibited by Facebook Commerce Policies.
  9. The product variations need to have values different from "Any".
    The products with "Any" choices will be exported without the variations. You can manage the product variations under the Options tab at the product details page in your Ecwid Control Panel → Catalog → Products.

Product images requirements

Facebook requires you to have at least one image for each product. The image must display the product itself, it can't be an illustration or an icon of the product.

Facebook recommends using images in the square format with 1024 x 1024 resolution or higher.

Facebook doesn’t allow to use the images that contain:

  • text (calls to action, promo codes)
  • offensive content (nudity, explicit language, violence)
  • advertising or promotional material
  • watermarks
  • time-sensitive information (limited time price drops)

You can learn more in Facebook guidelines for listing products.

Connecting your online store

To connect your online store with Facebook, follow these simple steps:

  1. In your Ecwid Control Panel go to Sales Channels → Facebook Shop and click + Connect page:

Connect your store to Facebook

  1. Log in to your Facebook profile and select the Business page where the Shop section will be added. Once you have selected the profile, click Save:

  1. Accept the Facebook Merchant Commerce Terms and allow a few moments for Ecwid to sync your product catalog with the Facebook Shop.
  2. You will receive a note once your online store is successfully connected:

Store connected to Facebook

  1. When your store is connected, Facebook will approve your products. This may take up to 48 hours, though the review process is usually completed much faster.

In the meantime you can visit your Facebook Shop by clicking the View page button. The uploaded products will be marked as Processing, which means Facebook is currently reviewing them.

Updating product details

When your products have been uploaded to Facebook, your catalog will sync with Facebook automatically once a day to ensure your Facebook Shop is up to date.

If you want to update the products and can’t wait for an auto-update, you can launch the sync manually in your Control Panel.

  1. Go to your Ecwid Control Panel → Sales Channels → Facebook Shop.
  2. Click Update Product Catalog:

Selling on Facebook

Promoting Facebook Shop products

Facebook Ads

Once Facebook has reviewed the products in your Facebook Shop, you can set up an ads campaign for promoting them in the Facebook Ads Manager. In case you don’t know how to do it, you can refer to the guide on creating ads for help.

When choosing an objective for your ads campaign, select Product Catalog Sales from the list. Ads of this kind will automatically show products from your product catalog based on your target audience.

Check out our article with detailed steps on adding your products to Facebook products catalog.

Product Catalog Sales

You might connect the Facebook pixel to your product catalog to see if your ads are effective. Here is the detailed instruction on how to connect the Facebook pixel.

Sharing products

Sharing products on Facebook can be a good way to promote your goods and connect with customers. You can share your products to Facebook from your regular storefront, from your Ecwid Control Panel or from your Facebook Shop.

To share a product from your storefront:

  1. Open your storefront page in the browser and navigate to the product details page of the item you want to share. 
  2. Click the Share link in the bottom of the Details block.

 Share from storefront

Here you can use the Like and Share buttons to display a shared link to this item in your Facebook Timeline.

To share a product from your Ecwid Control Panel:

  1. Navigate to Catalog → Products and open the product you want to share in editing mode.
  2. Click the Facebook icon in the bottom of the Price block.

Share from Control Panel

To share a product directly from Facebook:

  1. Open the Shop tab on your Facebook page.
  2. Click the Share button in the bottom of the product image.

Share from Facebook

Tagging products

In addition to Facebook Ads and Shares, you can tag your products on Instagram photos. When people tap on your product tags, they can check the item’s pricing and details and get a link to buy this product in your online store.

To enable the product tags, please follow the steps listed in the guide Selling your products on Instagram (beta).


Can I upload individual products to the Facebook Shop?

Sorry, this is not possible yet. At the moment Ecwid syncs all the enabled products. If the product is in stock or out of stock, but the option “Hide out of stock products” is disabled, it will be uploaded to your Facebook Shop.

How will my customers checkout?

Your customers can browse the products right in your Facebook Shop and will be redirected to your online store for completing the checkout.


Can I connect my online store to several Facebook pages?

No, this is not possible. The integration allows to connect an online store to a single Facebook page.

How do I know that I got a sale on Facebook?

The orders that have been placed from your Facebook Shop will be available in the Order history in your Ecwid Control Panel → My Sales → Orders. Just like with regular sales, you will be notified about the new orders via email or by push messages in the Ecwid mobile app.

Can I use the legacy Ecwid app for Facebook together with the Facebook Shop section?

Yes, you can. The legacy Ecwid application for Facebook is still operational and you can continue using it. Still we do recommend to switch to the Facebook Shop section, unless your products are prohibited by Facebook Commerce Policies. The Facebook Shop tab will be visible on all devices, whereas the legacy Ecwid app for Facebook is for desktop users only. Still you can use both and decide what you like the best.

How is Facebook Shop different than the Ecwid Facebook Store app I already use?

The existing Ecwid Facebook Store app doesn’t show your products on mobile devices, which is how most people use Facebook.

Also, the existing Facebook Store app only adds a Shop tab to your business page, while the new Facebook Shop section appears as a larger section on your main Facebook Business Page,meaning more people will be able to easily discover your products.

Finally, the new Shop section includes a subscribe button that notifies your followers when you add new products.

I added the products to Facebook, but they do not show. Why?

To have your products show on your Facebook page you need to enable the Shop tab in your Facebook settings:

  1. In the top right corner of your page go to Settings → Edit page:

Editing page

  1. Find the Shop tab and click Settings.
  2. Switch the toggle to ON:


How can I delete the Shop section from my Facebook page?

To delete the Shop tab from your Facebook page:

  1. In the top right corner of your page go to Settings → Edit page.
  2. Find the Shop tab and click Settings.
  3. Switch off the toggle to hide the tab.

Hide the tab with your store on Facebook

How do I move the Shop section on my Facebook page?

To move the Shop tab on your Facebook page:

  1. In the top right corner of your page go to Settings → Edit page.
  2. Find the Shop tab and just drag-and-drop it in the list of other tabs.

Is it possible to send my products to another group?

Yes, if you're the admin of this group.

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