Knowledge base
Video tutorials
Try searching for:
Recently viewed articles:

Table of contents

Selling on Amazon (USA)

Amazon is one of the world’s greatest marketplaces that attracts more than 180 million visitors a month. With Ecwid online store, you can list your products on Amazon and thus expand the number of your potential customers and increase your revenue.

With Ecwid, it's easy to create an online store from scratch. Once you sign up, you can add products to your store (even if you don't have a site, Ecwid provides you with one), set up payment and shipping methods, decide on where to sell your catalog, and more. You can manage catalog and orders in one place — your admin panel. If you sync the stock between the two services, you may be safe that there won’t be overselling.

Plan availability: Business, Unlimited.

Requirements for selling on

You can sell on if your store meets these criteria:

  • You have the Amazon Professional seller account. See Amazon pricing.
  • Your Ecwid store country is set to the USA.
    You can check that in your Ecwid admin, go to Settings → General → Store Profile, in the Company address section.
    If you are based in another country, you can use a paid third-party app for integration with Amazon — learn more.
  • USD is set as the store currency.
    Since the Amazon US-Marketplace shows product prices in USD, you can upload products from your Ecwid store only as long as you use US dollars in your Ecwid catalog. To change the currency, in your Ecwid admin, Settings → Regional SettingsCurrency.
  • You do not sell handmade goods.
    Amazon has a separate marketplace called Amazon Handmade. You can’t add product offers there using third-party services — you should create them directly in your Amazon Handmade account. You can try uploading them to the Amazon marketplace, yet there is a chance that Amazon will reject them.

Step 1. Connect your Amazon account

There is a detailed step-by-step wizard that will guide you through the entire process of adding listings to Amazon. To start the wizard, in your Ecwid admin, go to Other Channels → Amazon.

To sell on Amazon, you will need an Amazon Professional seller account. If you don't have one yet, you’ll see hints on how to create it. Then you’ll need to set it up:

  • Add shipping options and rates
  • Set up taxes
  • Specify your return terms
  • Add the info about your business and terms of service

Some categories require approval from Amazon. In the wizard, you’ll see a drop-down with Amazon categories where you can choose the category that fits your products and you’ll see whether it requires approval. You can also request the approval at this step:

Check if Amazon category requires approval

You can edit your settings anytime later in the Amazon seller account. To get there, you can from your Ecwid admin, go to Other Channels → Amazon and click Edit Amazon Profile.

Step 2. List your first product on Amazon

When your Amazon Professional seller account is set up and connected to Ecwid, you are ready to list your first product offer on Amazon.

On this page, you can add product listings to Amazon one by one. If you want to upload them in bulk, consider using the Codisto LINQ app.

There are two options to choose from:

  • Match your product to existing listings.
    Most likely the same products are already offered on Amazon. You need to find a product on Amazon and match your product to the existing listing. You can find products right in your Ecwid admin panel.
  • Create your own listing.
    If you’ve searched through Amazon and haven’t found anything similar to your products (this may happen if you sell some unique products), you’ll need to create a new product in your Amazon seller dashboard and add the listing there.

When you add a listing, you can set product’s price for Amazon:

Check competitors' prices on Amazon

Check what prices your competitors offer for your product. When you just start selling on Amazon, you need to test how your product is doing and probably get more ratings from customers to look more reliable. In this case, you can set a price that’s lower than your competitors have or offer free shipping to get more sales.

After you add a listing, it takes time for Amazon to review it. You’ll see the uploading status on the Amazon page in your Ecwid admin panel. Here you can also edit listings and add new ones:

Manage Amazon listings in Ecwid

By default, product prices and quantity are automatically synced from your Ecwid store to Amazon. This means that when you change the price or when a product's quantity is changed in Ecwid, it’s automatically updated on Amazon. When a product is bought on Amazon, its stock is reduced in your Ecwid catalog as well.

If you manage products on Amazon (for example, set different stock levels for products there), you need to disable the automatic sync in your store settings. To do it, from your Ecwid admin, go to Other Channels → Amazon and click Edit Amazon Profile. Find “Sync quantity and prices automatically” setting and disable it:

Sync quantity and prices automatically on Amazon

Step 3. Process orders from Amazon

When on Amazon someone buys a product that is linked in your Ecwid admin, a new order will appear in the My sales → Orders section in your Ecwid admin panel. Like with other new orders, you will be notified about a new order with an email or a push notification in the Ecwid mobile app for iOS or Android.

To see how well you are doing on Amazon, go to your Ecwid admin, Other Channels → Amazon. This page shows the total sales count and amount of orders coming from Amazon:

See Amazon orders in your Ecwid Control Panel

The Manage Orders button will take you to the list of Amazon orders on the Orders page. Here you can see more details: order ID on Amazon, ordered products, shipping address, etc.

Amazon order details on Ecwid sales page

To change the order status, add a tracking number, etc., go to your Amazon Professional Seller account. You should process orders there — you can’t edit Amazon orders in your Ecwid admin panel.

If you need to contact the customer who bought your product on Amazon, you can reach them using the Buyer-Seller Messaging Service on Amazon. Check the Buyer-Seller Messaging Service overview.


Can I sell on Amazon in other countries and currencies?

Yes, you can sell your Ecwid products on other Amazon marketplaces in Canada, UK, Germany, Italy, etc. using the Codisto LINQ app from our App Market. 
Learn more about how to use the app here: Codisto LINQ & Ecwid — 3 step quick start guide (PDF).

How much does it cost to sell on Amazon?

For the Amazon marketplace in the USA we don’t use any third-party services. So, to connect Ecwid store to, you just need to get Ecwid Business or Unlimited plan.

For other Amazon marketplaces (Canada, UK, Germany, Italy, etc.), you can use the Codisto LINQ app. Codisto plan is paid separately. The price varies from $29 to $99+ a month. You can take a 14-day trial for free to test how the app works.

On the Amazon side, you need to pay for the Professional Seller account ($39,99/month flat) plus additional selling fees. For more details, refer to Amazon pricing.

Can I sell handmade goods on Amazon?

Amazon has a separate marketplace for selling handmade goods called Amazon Handmade. They don’t allow product listing uploading via any third-party companies — you should upload products there directly from the Amazon account.

If you want to sell handmade goods on Amazon, consider these options: a) try listing your handmade goods on the regular Amazon marketplace in an appropriate category. Be ready that there is a chance that Amazon won’t approve the upload; b) upload products to Amazon Handmade manually, without connecting them to your Ecwid store.

What happens if I connect an Amazon account where I have existing listings?

Your Amazon account will be linked to your Ecwid account. That won’t affect your existing listings in any way: they will remain in your Amazon account and they won’t be linked to your Ecwid products.

You can also create new listings from your Ecwid store. They will be added to your Amazon account and these new listings can be synced with your Ecwid catalog.

Was this article helpful?

Awesome! Thanks for your feedback!

Thanks for your feedback!

Sorry about that! What went wrong?
52 out of 68 found this helpful
We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.
Accept cookies Decline