Selling on Amazon with the Koongo app

Amazon is one of the largest marketplace worldwide with a monthly audience of 180 million visitors. Adding your brand on Amazon will allow people to find your products and make purchases on the marketplace.

To start selling on Amazon, connect your Ecwid online store to Amazon with the Koongo app. The connection process includes creating the Inventory and Inventory Remove feeds and syncing orders between Ecwid and Amazon. After connecting, your online catalog is listed on Amazon so that shoppers can order your goods directly on the marketplace. The stock of a product is synchronized between your Amazon and Ecwid accounts, preventing you from overselling.

The Koongo app is $24+ per month with a free month trial. The Koongo subscription is paid separately from the Ecwid subscription.

Requirements for selling on Amazon

To sell on Amazon, you need to meet the following requirements:

• Register an Amazon Professional seller account.
• Comply with the Amazon Selling Policies.
• Your country must be white-listed by Amazon to sell from.
• Do not sell handmade goods. For handmade items, Amazon has a separate marketplace called Amazon Handmade. Handmade items should be added to Amazon Handmade directly from the marketplace account since it can’t be integrated with third-party services.
• You have assigned EAN or UPC to your products. That is needed to list your products on Amazon via the Koongo app.

Creating the Inventory feed for Amazon

To list products from your Ecwid catalog on Amazon, you have to create the inventory feed via the Koongo app. It’s recommended to use the Inventory Loader feed since it automatically matches items from your Ecwid online catalog to existing items and categories on Amazon.

To create an inventory feed for Amazon with the Koongo app:

1. From your Ecwid admin, go to Apps → App Market.
2. Find the Koongo app and click Install.
3. Click Open Koongo account.
4. You will be redirected to your Koongo account. In the menu on the left, select Channels.
5. Click + Channel Profile and select Amazon.
6. In the Market dropdown, select your location. In the Type dropdown, select the Inventory loader. In the Format field, select TXT. Then click Add Channel Profile.
7. Adjust the product settings by clicking the gear icon on the right:
   

   

8. In the General tab, you will find information about currency and the feed format. You can leave it as it is.
9. Switch to the Attributes tab where you will find the attribute mapping settings. Most of the attributes are already pre-mapped. Check if Amazon attributes below are correctly mapped to your store attributes:
   • Product ID. Choose EAN or UPC depending on where you sell.
   • Product-id-type. Select one of the following: 1 = ASIN, 2 = ISBN, 3 = UPC, 4 = EAN. As a rule of thumb, you can go with UPC or EAN depending on your location, or ISBN if you sell books.
   • Price. You can change the price of all products for Amazon. For example, increase the price by 20%.
   • Item-condition. Choose whether you sell new items or used ones.
   • Add-delete. The Add-delete attribute needs to be set to "a".
   In case you have any questions, contact the Koongo support team for assistance.
10. (optional) In the Product Filter tab, you can choose what products to import to Amazon. For example, you can import only the Asics brand, or only the women's clothes. Read more about filtering categories in the Koongo help center.
11. Once you are done setting up your catalog, click Save and Export.
12. Click API Submission.
13. In the Enable Feed Auto Submit dropdown, choose Yes.
14. Click Connect Amazon Account.

That’s it. Now you have to create the Inventory Remove feed.

Creating the Inventory Remove feed for Amazon

The Inventory Remove feed removes products from the marketplace when the product is deleted from your Ecwid store.

To create the Inventory Remove feed for Amazon via the Koongo app: 

1. From your Ecwid admin, go to Apps → My Apps.
2. Near the Koongo app, click Open.
3. You will be redirected to your Koongo account. In the menu on the left, navigate to Dashboard and near the Channels click Add New:
   

   

4. Choose Amazon.
5. In the Market dropdown, select your country; in the Type dropdown, select Inventory Remove, and in the Format dropdown — TXT.
6. Click Add Channel Profile.
7. Click API submission:
   

   

8. In the Enable Feed Auto Submit dropdown, choose Yes.
9. Click Connect Amazon Account.

That’s it. You’ve created the Inventory Remove feed. Now you have to set up syncing orders.

Synchronizing orders between Ecwid and Amazon with the Koongo app

To make orders from Amazon appear in your Ecwid admin, you need to synchronize them via the Koongo app.

Before you proceed with order syncing, make sure your current Koongo plan allows you to create the order synchronization. To do so, in your Koongo account go to My plan and Pricing and in the Service Features section, check how many Order connections your current plan supports:

If you have reached your limits, you need to upgrade the plan. For this, select the desired number of order connections from the dropdown and click I agree with this plan to purchase a new plan.

To sync orders between Ecwid and Amazon via the Koongo app: 

1. From your Ecwid admin, go to Apps → My Apps.
2. Near the Koongo app, click Open. 
3. From your Koongo account, click Orders in the menu on the left:
   

   

4. Switch to the Connections tab and select Amazon.
5. In the Activate Order Synchronization field, choose Active.
6. Click Save.

That’s it. Now your Ecwid product catalog will appear on Amazon where people can find your brand and purchase it directly from the marketplace.

Troubleshooting the Koongo-Amazon connection errors

During the submission process, an error may occur, preventing you from publishing your products on Amazon. In that case, you will see the notification in your Product report tab. To fix the error, you can reset your settings and try to set up your product feed again.

To fix an occurred error:

1. From your Koongo account, go to Channels → choose the listing you submitted to Amazon → Submission → Product report.
2. Click the Clean Errors button to clear the API submission information:
   

   

3. Re-submit products by following steps for setting up the product feed.

Processing orders from Amazon

When someone buys your product on Amazon, a new order will appear in the My sales → Orders section in your Ecwid admin. You will get notification about a new order with an email or a push notification in the Ecwid mobile app for iOS or Android.

Orders from Amazon will have a marketplace logo on their page:

There are two ways you can manage orders: from your Ecwid admin or from your Amazon Professional Seller account. When you change the status in Ecwid and fill in the tracking number, this information appears in Amazon. Alternatively, you can change the order status, add a tracking number, and process orders from your Amazon Professional Seller account.

You will need to fulfill orders and ship them with the help of Amazon or by yourself. If you choose to fulfill orders with Amazon, you can use the Fulfillment by Amazon service or Buy shipping service.