Selling on Amazon with the Koongo app

Amazon is one of the largest marketplace worldwide with a monthly audience of 180 million visitors. Adding your brand on Amazon will allow people to find your products and make purchases on the marketplace.

To start selling on Amazon, connect your Ecwid online store to Amazon with the Koongo app. After connecting, your online catalog is listed on Amazon so that shoppers can order your goods directly on the marketplace. The stock of a product is synchronized between your Amazon and Ecwid accounts, preventing you from overselling.

The Koongo app is $24+ per month with a free month trial. The Koongo subscription is paid separately from the Ecwid subscription.

Requirements for selling on Amazon

To sell on Amazon, you need to meet the following requirements:

• Register an Amazon Professional seller account.
• Set up your Amazon Professional seller account, specifically—shipping options.
• Comply with the Amazon Selling Policies.
• Your country must be white-listed by Amazon to sell from.
• Not selling handmade goods. For handmade items, Amazon has a separate marketplace called Amazon Handmade. Handmade items should be added to Amazon Handmade directly from the marketplace account since it can’t be integrated with third-party services.
• You have assigned EAN or UPC to your products. That is needed to list your products on Amazon via the Koongo app.

Connecting your Ecwid store to Amazon via the Kongo app

To start selling on Amazon, you need to connect your Ecwid store to the marketplace via the Kongo app. After that, you list your products on the marketplace, so they appear on Amazon where customers can buy them.

To connect your Ecwid store to Amazon via the Kongo app:

1. From your Ecwid admin, go to Apps → App Market.
2. Find the Koongo app and click Install.
3. Click Open Koongo account to get redirected to your Koongo account.
4. In the menu on the left, switch to the Marketplaces & Ads tab.
5. Click + Add Integration and select Amazon.
6. Check the List Offers and Sync Orders options and click Start Amazon Wizard.
7. In the Marketplace dropdown, select the location where you’re going to sell.
8. Click Connect Amazon Account and fill in your Amazon account credentials. Once connected, click Continue.
9. Check if your product’s settings are matched the Amazon requirements:
   • External Product ID Type. Choose EAN , GTIN, or UPC depending on where you sell.
   • External Product ID. Select Barcode.
   • SKU. Select SKU.
   • Currency. Select the currency you’re selling in.
10. Click Continue.
11. To sync all products, leave the List All Products on Amazon toggle on to sync all products. 
12. To sync specific products, turn the List All Products on Amazon toggle off. Then click Create Category Filter to select specific categories that you want to sell on Amazon, or Create Attribute Filter to choose products based on their barcode or SKU.
13. Click Continue.
14. (optional) Click Rewrite Attribute if you want to change product details on Amazon. For example, to change a product's price, select List Price in the Attribute dropdown and specify the new price in the Value field.
15. In the Category Attributes, click the round icon on the right:
    

    

16. Click the ! icon near the Merchant Shipping Group to see available shipping options:
    

    

17. Copy a shipping option that you want to use to ship products. Enter this value to the field on the right.
18. Click Continue.
19. In the Order Sync Level dropdown, select Sync orders and update stock.
20. In the Orders Type, select how you want to fulfill orders: by yourself or leave it to Amazon.
21. Click Continue.
22. Review the list of products that are about to be synced to Amazon and click Activate Sync.

Products from your Ecwid store will sync with Amazon. It may take time depending on the size of your catalog. 

Troubleshooting the Koongo-Amazon connection errors

During the syncing process, an error may occur, preventing you from publishing your products on Amazon. In that case, you will see the notification in your Koongo account. The app will give you hints on how to fix errors.

To fix an occurred error:

1. From your Koongo account, go to Channels → choose the listing you submitted to Amazon.
2. In the Amazon Integration, see the Health Report on the right to see clues on how to fix errors with specific products:
   

   

Processing orders from Amazon

When someone buys your product on Amazon, a new order will appear in the My sales → Orders section in your Ecwid admin. You will get notification about a new order with an email or a push notification in the Ecwid mobile app for iOS or Android.

Orders from Amazon will have a marketplace logo on their page:

There are two ways you can manage orders: from your Ecwid admin or from your Amazon Professional Seller account. When you change the status in Ecwid and fill in the tracking number, this information appears in Amazon. Alternatively, you can change the order status, add a tracking number, and process orders from your Amazon Professional Seller account.

You will need to fulfill orders and ship them with the help of Amazon or by yourself. If you choose to fulfill orders with Amazon, you can use the Fulfillment by Amazon service or Buy shipping service.