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Selling on Amazon with the M2E Multichannel Connect app

Amazon is one of the largest marketplace worldwide where people tend to buy everything from cosmetics to bicycles. You can start selling on Amazon by syncing your Ecwid online catalog through the paid M2E Multichannel Connect app.

The connection process includes adding catalog to Amazon and then choosing what products you want to appear on the marketplace. After listing, shoppers can order your goods directly on the marketplace. The stock of a product is synchronized between your Amazon and Ecwid accounts, preventing you from overselling. You can view and fulfill from your Orders page in Ecwid admin.

Plan availability: Business, Unlimited. The Multichannel Connect app is billed externally and paid separately from the Ecwid subscription. The price depends on your M2E plan.

Requirements for selling on Amazon

To sell on Amazon, you need to meet the following requirements:

Connecting your Ecwid store to Amazon via the M2E Multichannel Connect app

To start selling on Amazon, you first need to connect your Ecwid store to the marketplace via the M2E Multichannel Connect app. Once connected, you then list your products on the marketplace, and you’re good to go.

To connect your Ecwid store to Amazon via the M2E Multichannel Connect app:

  1. From your Ecwid admin, go to Apps → App Market and find the M2E Multichannel Connect app.
  2. Click Install, then Open the app.
  3. Click Register Now. You will be redirected to the M2E site where you can create a new account or connect an existing one.
  4. Once you redirect back to your Ecwid admin, click Connect Marketplace Account and select Amazon.
  5. Select your country and click Connect.
  6. You will be redirected to the Amazon page where you need to login to your account or create a new one if you don’t have one just yet.

Once you complete the connection, your Ecwid catalog will appear on the Sales channels → Sales Channels by M2E Cloud page. In case you make any changes to products such as changing the price changes or adding a new product variation, the item will be automatically updated on Amazon.

Your next step is to create listings on Amazon

Listing products on Amazon with the M2E Multichannel Connect app

To list products from your Ecwid catalog on Amazon, you have to create the inventory feed via the M2E Multichannel Connect app. 

To list products on Amazon with the M2E Multichannel Connect app:

  1. From your Ecwid admin, go to Sales channels → Sales Channels by M2E Cloud.
  2. From the dropdown at the top, select Listings. In the next field, select your Amazon account.
  3. Click the List New Items button at the top right corner:

    Selling on Amazon with the M2E Multichannel Connect app 5.png

  4. In the Select Marketplace dropdown, select your country. 
  5. In the Select Policies section, specify the product settings by clicking the eye icon for both Selling and Synchronization:

    Selling on Amazon with the M2E Multichannel Connect app 2.png

    In the Selling section, you can specify the price and quantity settings for your products rounding, including price changing and rounding.

    In the Synchronization section, you can specify the syncing rules between your shop and Amazon.

    The Shipping template section is optional and contains shipping settings for your preferred shipping methods. You will need to configure shipping settings in your Amazon Seller Central to make shipping methods appear in this section.

  6. In the Condition dropdown, choose in what condition most of your products are.
  7. Click Next at the bottom.
  8. Select the products from your catalog that you want to list on Amazon. You can search for specific products to list or select all products at once. Click List Now.
  9. Once the listing is complete, you will see the product status in the Status tab. Products with the Incomplete status require adjustments before they appear on Amazon. Click the ! icon near the product to learn how to fix an issue

That’s it. Now your products appear on Amazon, and customers can purchase them from the marketplace. 

Troubleshooting issues during catalog sync to Amazon with the M2E Multichannel Connect app

When you list products on Amazon, some of the items may not appear on the marketplace. You will see those products since they will have the Incomplete status on the Sales channels → Sales Channels by M2E Cloud page in your Ecwid admin.

The issue is related to ASIN (Amazon Standard Identification Number). ASIN is a unique identifier assigned by Amazon to products listed on its platform that looks like a 10-character alphanumeric code. Each ASIN is unique to a particular product and helps customers and sellers identify and find specific items on Amazon more efficiently.

When your product does not have an ASIN or it doesn’t match the existing ASIN, this product will not appear on Amazon.

To fix the issue, you will need to match those products to an existing ASIN. 

To match products to existing ASINs:

  1. From your Ecwid admin, go to Sales channels → Sales Channels by M2E Cloud.
  2. From the dropdown at the top, select Listings. In the next field, select your Amazon account.
  3. Near the Incomplete item, click the Assign to List dropdown and select Link to existing ASIN:

    Selling on Amazon with the M2E Multichannel Connect app 4.png

  4. Find the same product in the Amazon catalog. You can search by name, SKU, or ASIN. When you find the correct items, click Assign next to it.
  5. If you didn’t find the same product, you can create a new ASIN by returning to the list of products, clicking the Assign to List dropdown and select Create a new ASIN:

    Selling on Amazon with the M2E Multichannel Connect app 3.png

    Then specify product type and set the required attributes, and click Confirm.

Once Amazon reviews your product, it will be listed under a new ASIN. If the issue persists, try repeating steps above.

Processing orders from Amazon via the M2E Multichannel Connect app

When someone buys your product on Amazon, a new order will appear in the My sales → Orders section in your Ecwid admin. You will get notification about a new order with an email or a push notification in the Ecwid mobile app for iOS or Android.

Orders from Amazon will have a marketplace logo on their page:

Selling on Amazon with the M2E Multichannel Connect app 1.png

There are two ways you can manage orders: from your Ecwid admin or from your Amazon Professional Seller account. 

You will need to fulfill orders and ship them with the help of Amazon or by yourself. If you choose to fulfill orders with Amazon, you can use the Fulfillment by Amazon service or Buy shipping service.

To contact the customer who bought your product on Amazon, you can reach them using the Buyer-Seller Messaging Service on Amazon.
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