Creating and formatting product descriptions with AI

With AI, you can quickly generate engaging, tailored ecommerce product copy that drives sales and save yourself time and money on manual writing.

Ecwid offers built-in AI-powered tools to help you create and format product descriptions for your items, no prior experience with AI needed. Generate descriptions in a click, or add any specific instructions like desired text length, tone, or style to customize the result to your liking.

Creating product descriptions with AI

An AI-powered tool built into your Ecwid admin generates engaging, customized product descriptions for you. In a click, the AI analyzes key product details – including first product photo, name, category (as well as marketplace category), subtitles, visible attributes, weight and dimensions, your store name – to craft compelling copy that attracts customers.

You can further refine the description by specifying features and benefits you want to highlight in the product description or provide AI with specific instructions on tone, style, etc. For example, you can request a professional, playful, or persuasive tone.

To generate a product description with AI:

1. From your Ecwid admin, go to Catalog → Products.
2. Open an existing product or create a new one.
3. Click the AI icon above the product description field and choose Generate Description with AI:
   
4. (optional) Enter product features and benefits that you want to highlight.
5. (optional) Click Special instructions to add any specific requirements, such as defining your target audience or excluding the product category from the description.
6. Click Generate.
7. (optional) To refine the result, make changes to features, benefits, or instructions, then click Regenerate.
8. Click Apply when you are satisfied with the description.
   Click Discard if you don’t want to use the changes.
9. Click Save.

That’s it! Your product now has a new description generated by AI. It will appear in the Description field on the product page in your Ecwid admin and on your storefront on all the sales channels.

Formatting product descriptions with AI

You can use the built-in AI tool in your Ecwid admin to format product descriptions for better readability. The AI automatically makes meaningful parts of the text bold and adds paragraphs and bullet points. You can also add instructions to request custom formatting.

To format a product description with AI:

1. From your Ecwid admin, go to Catalog → Products.
2. Open an existing product or create a new one.
3. Make sure the Description field contains the text you want to format.
4. Click the AI icon above the product description field and choose Format Description with AI:
   
5. (optional) Enter special instructions, such as requesting short paragraphs.
6. Click Format Description.
7. (optional) To refine the result, add special requirements, then click Reformat Description.
8. Click Apply when you are satisfied with the description.
   Click Discard if you don’t want to use the changes.
9. Click Save.

That’s it! Your product description now has new AI formatting.