Choosing the right shipping for your store

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Before you get your first order, you need to decide what shipping methods you want to use, and set up shipping in your store so that your customers can select a delivery method at checkout.

First of all, you need to decide how much you are going to charge for shipping. There are a few basic shipping strategies that you can choose from:

Automatic rates calculated on checkout

You can connect your online store with a carrier company like UPS, USPS, FedEx, Royal Mail, Canada Post, Brasil Correios that will pass the exact shipping costs to customers at checkout. This is a good starting point for small businesses who have limited resources that allows to reduce the shipping costs.

Further reading: Automatic calculated rates

Free shipping

Zero shipping cost always attracts customers and, when offered on orders above certain subtotal amount, can stimulate them to spend more. One of the ways to offer free shipping at minimum expenses is to include the shipping fee into the product prices. Just calculate the average cost of shipping for your product and add this buffer amount into the prices.

Further reading: Free shipping

Flat rate shipping

If you can calculate your average shipping cost to send a package so you don’t over or under charge, you can set up a flat rate or a flat percentage of the order subtotal for every package, e.g. $5 shipping fee per order, or 10% shipping fee from the order subtotal.

Further reading: Flat rates

Rates based on weight or subtotal

With the help of this method you can set up custom shipping calculation based on the total order weight or cart price. The heavier or the more expensive the product, the higher the shipping fee is.

Further reading: Custom rates based on weight or subtotal

Each shipping strategy might work better at a certain stage of your business, so we recommend testing out a few different options to find the most beneficial one. Ecwid offers flexible shipping setup that allows you to switch between different shipping strategies as your business grows.
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