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Selling on HubSpot with Ecwid

HubSpot is a software for inbound marketing, sales, and customer service. Apart from offering a CRM system for your business, HubSpot allows you to create a website with a drag-and-drop builder. You can add your Ecwid store to the HubSpot website to start selling online.

Once you sign up to Ecwid, you get an online shop where you can add new products and set up payments and shipping. Ecwid allows you to sell on marketplaces and social media like Facebook or Instagram.

This article is about adding your Ecwid store to the HubSpot site. You can learn how to integrate your online store with the HubSpot CRM system.

Adding Ecwid store to a HubSpot site

Once you add your Ecwid store to a HubSpot site, customers will be able to purchase in your store without leaving your site. You can manage orders right from your Ecwid admin.

To add Ecwid store to your HubSpot site:

  1. From your Ecwid admin, go to Sales channels.
  2. Scroll down and click Other platforms and sitebuilders.
  3. Click Copy Code to Clipboard.
  4. In your HubSpot dashboard top menu, navigate to Marketing → Website → Website pages.
  5. Open your site editor. If you haven’t created a website yet, click Start setting up and create a website.
  6. In the editor, choose a page where you want to add your Ecwid store and click Edit.
  7. Click the Content tab at the top:

    Selling_on_HubSpot_with_Ecwid__1_.png

  8. Hover cursor over the page and add a new text block or edit an existing one.
  9. Click on the text block, then click Insert:

    Selling_on_HubSpot_with_Ecwid__2_.png

  10. Choose Embed and enter the code you copied from your Ecwid admin. Click Insert.
  11. (optional) Adjust the size of a block to fit in your store.
  12. Click Save.

Adding a single product to a HubSpot site

To start selling on your Tilda site, you don't have to add the whole store to the site. Instead, you can add a single product. With Ecwid, you can add that product in the form of a Buy Button. The Buy Button is a product card or just a button that can be added to any page of the site. When a customer clicks on the button, they proceed to checkout.

To add a single product to your HubSpot site:

  1. From your Ecwid admin and go to the Sales channels page.
  2. Scroll down and click Buy buttons.
  3. Click Pick products and choose a product from your catalog that you want to add to your site.
  4. Choose the button layout and customize its look.
  5. Click Generate Code, then click Copy Code.
  6. In your HubSpot dashboard top menu, navigate to Marketing → Website → Website pages.
  7. Open your site editor. If you haven’t created a website yet, click Start setting up and create a website.
  8. In the editor, choose a page where you want to add your Ecwid store and click Edit.
  9. Click the Content tab at the top:

    Selling_on_HubSpot_with_Ecwid__1_.png

  10. Hover cursor over the page and add a new text block or edit an existing one.
  11. Click on the text block, then click Insert:

    Selling_on_HubSpot_with_Ecwid__2_.png

  12. Choose Embed and enter the code you copied from your Ecwid admin. Click Insert.
  13. (optional) Adjust the size of a block to fit in your store.
  14. Click Save.
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