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Connecting Ecwid with Hubspot

You can sync data between your Ecwid store and the free Hubspot CRM (customer relationship management system). For example, you can bring new contacts from your online store into HubSpot and segment your customer's data for reporting, deal tracking and email communication.

You can set up Hubspot with Zapier, a code-free tool to connect apps. With Zapier, you create a "zap" and select a trigger (when something should happen) and an action (what should happen). This way, you connect Ecwid with Zendesk to perform together.

Plan availability: Venture, Business, Unlimited.

To connect Hubspot to your Ecwid store:

  1. Sign up for an account with Zapier or log in to your existing Zapier account if you already have one.
  2. In your Zapier account, click Make a zap. In our example, we will create a new contact in Hubspot for every new order in the Ecwid store.
  3. At the “When this happens…” step, in the Choose App & Event section, type “Ecwid” in the search field and click on the Ecwid icon to choose it:


  1. In the Choose Event Trigger section, select New Order:


  1. Click Continue.
  2. At the “Choose account” step, click Sign in to Ecwid and log into your Ecwid account.
  3. Click Continue.
  4. In the Customize Order section, select the payment and fulfillment statuses of orders from which you want to send data to HubSpot. For example, Paid and Shipped:


  1. Click Continue.
  2. In the Find Data section, click Test Trigger to check if the right store has been connected and that the trigger is set up correctly.
  3. Click Continue.
  4. At the “Do this” step, make search for the HubSpot app and pick it:


  1. In the Choose Action Event section, select Create Contact:


  1. Click Continue.
  2. In the Choose Account section, click Sign in to HubSpot. Grant Zapier with access to your HubSpot account.
  3. Click Continue.
  4. In the Customize Contact section, fill out other fields that you want to send over to HubSpot.



  1. Click Continue.
  2. In the Send Data section, check what Ecwid store data is sent to your HubSpot account.
  3. Click Test & Continue.
  4. Click Turn on Zap.

That’s it. New customers are now created in HubSport from the new Ecwid orders that have been paid and shipped.


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