Selling digital products

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With Ecwid, you can sell digital products (e-goods) delivered to your customers by download. This feature allows you to sell software, graphics, and e-books, as well as audio and video files.

Selling digital goods is available on all Ecwid paid plans, excluding Wix Starter plan. Upgrade to get this feature

How digital products (e-goods) work

The shopping and checkout experience for digital products is no different from any other product in your store. To fulfill digital product orders, Ecwid sends a link for download to your customer by email. Customers can also download any purchased products from the order details page in your store.

Ecwid sends a notification with the download link only after payment.

Digital products is available on paid plans with premium plans supporting larger files. The file size limits for Ecwid plans are:

Venture – 100MB
Business – 1GB
Unlimited – 10GB

There is no limit for the number of your e-goods or their downloads, so you can upload and sell as many as you need. 

Adding a digital product

To add a digital product:

  1. Go to Ecwid Control Panel → Catalog → Products
  2. Click a product to edit or create a new one.
  3. Open the Files tab:

Open the Files tab

  1. Click +Upload Files.
  2. In the popup click Choose file:

Choose file on your computer

  1. Select the file on your computer. 
  2. Click to add more files.
  3. Click Upload Files.
  4. Enter file description:

Add a description to the file

  1. Click Save.

Your customers can access digital products only after purchase.

Protecting download links

You can prevent customers from sharing download links in two ways:

  1. Set a lifetime for the link – this ensures the link will automatically expire after a specified period of time.
  2. Limit the number of downloads per link – this ensures customers will only be able to download the link a specified number of times.


  • Lifetime is 24 hours, number of download attempts is empty: the link is available for 24 hours only, with unlimited number of downloads;
  • Lifetime is empty, the number of download attempts is 5: the link is available without any time limits, but can be downloaded 5 times per order only;
  • Lifetime is 48 hours, the number of download attempts is 3: the link is available for 48 hours and can be downloaded 3 times per order.

To set these limits:

  1. Go to your Ecwid Control Panel → Settings → General → Cart & Checkout.
  2. Scroll to to the E-goods section:

Setting limits for your downloads

  1. Set the limits:
    • Link lifetime, in hours
    • Number of download attempts

You can set one of the options or both of them at the same time or any of them. 

The store administrator can manually regenerate or terminate any link in the Order details page. Regenerating a link will provide the customer with a new download link while forced expiration immediately renders a link useless.

Related articles

FAQ about digital products
General product settings
Adding options to products

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