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Connecting Ecwid with Intercom

Being a customer communication platform, Intercom allows you to use targeted messages, bots, and real-time chat to onboard, engage and support your customers and thus generate more sales.

You can connect your Ecwid store with Intercom with no coding skills using Zapier, a service to connect different apps. With Zapier, you can simply select a trigger (when something should happen) and an action (what should happen). As a result you will have an automated task, a “zap.”

To connect Intercom with your Ecwid store:

  1. Sign up for an account with Zapier or log in to your existing Zapier account if you already have one.
  2. In your Zapier account, click Make a zap.
    In our example, we create a new contacts in the Intercom every time a new customer makes an order in the Ecwid store.
  3. At the “When this happens…” step, in the Choose App & Event section, type “Ecwid” in the search field and click on the Ecwid icon to choose it:


  1. In the Choose Event Trigger section, select New Customer:


  1. Click Continue.
  2. At the “Choose account” step, click Sign in to Ecwid and log into your Ecwid account.
  3. Click Continue.
  4. In the Customize Customer section, click Continue.
  5. In the Find Data section, click Test Trigger to check if the right store has been connected and that the trigger is set up correctly.
  6. Click Continue.
  7. At the “Do this” step, make search for the Intercom app and pick it:


  1. In the Choose Action Event section, select Create User:


  1. Click Continue.
  2. In the Choose Account section, click Sign in to Intercom. Grant Zapier with access to your Intercom account.
  3. Click Continue.
  4. In the Customize User section, fill out the required field and other fields that you want to send to Intercom. When you click on a field, you’ll see suggestions of what you can add in the corresponding fields.


  1. Click Continue.
  2. At the Send Data step, check what Ecwid store data is sent to your Intercom account. You can click Test & Review or Test & Continue.
  3. Name your zap and click Done Editing.
  4. Click Turn zap on.

That’s it! New customers are now created in your Intercom account (in the Contacts section) from your new Ecwid store customers:


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