Connecting Ecwid with Intercom

Being a customer communication platform, Intercom allows you to use targeted messages, bots, and real-time chat in order to onboard, engage and support your customers and thus generate more sales.

To connect your Ecwid store with Intercom, you do not need any coding skills. You can integrate both with no code by using the Zapier service where you can simply select a trigger (when something should happen) and an action (what should happen). As a result you will have an automated task, a “zap”.

Plan availability: You can use Zapier service on all paid Ecwid plans.

Here is an example of how you can automatically create new contacts in your Intercom account from the new customers in your Ecwid online store:

  1. Sign up for an account with Zapier or log in to your existing Zapier account, if you already have one.
  2. In your Zapier account, click Make a zap:


  1. At the “When this happens…” step, in the Choose App & Event section, type “Ecwid” in the search field and click on the Ecwid icon to choose it:


  1. In the Choose Event Trigger section, select New Customer:


  1. Click Continue.
  2. At the “Choose account” step, click Sign in to Ecwid and log into your Ecwid account.
  3. Click Continue.
  4. In the Customize Customer section, click Continue.
  5. In the Find Data section, click Test Trigger to check if the right store has been connected and that the trigger is set up correctly.
  6. Click Continue.
  7. At the “Do this” step, make search for the Intercom app and pick it:


  1. In the Choose Action Event section, select Create User:


  1. Click Continue.
  2. In the Choose Account section, click Sign in to Intercom. Grant Zapier with access to your Intercom account.
  3. Click Continue.
  4. In the Customize User section, fill out the required field and other fields that you want to send to Intercom. When you click on a field, you’ll see suggestions of what you can add in the corresponding fields.


  1. Click Continue.
  2. At the Send Data step, check what Ecwid store data is sent to your Intercom account. You can click Test & Review or Test & Continue.
  3. Name your zap and click Done Editing.
  4. Click Turn zap on.

That’s it! New customers are now created in your Intercom account (in the Contacts section) from your new Ecwid store customers:


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