Connecting Ecwid with Klaviyo

You can connect your Ecwid online store with Klaviyo so that new customers automatically get to your Klaviyo subscribers list. This allows you to keep all your customers’ contacts in Klaviyo and communicate with them whenever you need.

To connect Klaviyo to your Ecwid store, you will need to use the Zapier service. You won’t need any coding skills for that. You just need to create a “zap” and select a trigger and an action. This way you set up what action must happen in one system when a certain event (trigger) happens in the other one, i.e. create a new subscriber in Klaviyo when a new customer is registered in your Ecwid store.

Plan availability: You can use Zapier service to connect Klaviyo on Venture, Business, Unlimited plans.

Below is an instruction of how you can connect Klaviyo to your store to get all your new store customers to your Klaviyo subscribers list.

To connect Klaviyo with your Ecwid store:

  1. Sign up for an account with Zapier or log in to your existing Zapier account, if you already have one.
  2. In your Zapier account, click Make a zap.
  3. At the “When this happens…” step, in the Choose App & Event section, type “Ecwid” in the search field and click on the Ecwid icon to choose it:


  1. In the Choose Event Trigger section, select New Customer:


  1. Click Continue.
  2. At the “Choose account” step, click Sign in to Ecwid and log into your Ecwid account.
  3. Click Continue.
  4. In the Find Data section, check the retrieved data to see if the right store has been connected.
  5. Click Continue.
  6. At the “Do this” step, search for the Klaviyo app and click on it.
  7. In the Choose Action Event section, select for example Add Subscriber.
  8. Click Continue and fill in the API Secret from your Klaviyo account.
  9. Click Continue.
  10. In the Customize Subscriber section, select the list where new customers will automatically be imported to.
  11. Fill out other fields with the customer data that is pulled from your Ecwid store. When you click on a field, you’ll see suggestions of what you can add in the corresponding fields.
  12. Click Continue.
  13. At the Send Data step, check what Ecwid store data is sent to your Klaviyo account. You can click Test & Review or Test & Continue.
  14. Name your zap and click Done Editing.
  15. Click Turn zap on.

That’s it! Now that the zap is set up and active, new customers that appear in your Ecwid store will be automatically sent to your Klaviyo subscriber list.

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