Adding, updating and deleting products

Products are the physical goods, digital files, and services that you sell. With Ecwid, you can sell products that you manufacture yourself, resell products of other suppliers, or use dropshipping services.

You add a product by entering product details and uploading product images. If your product has options, like size or color, then you can add a variation for each combination of options. You can also group your products into categories to make it easier for customers to find them in your store.

Maximum number of products on different plans:

  • Free — 10
  • Venture — 100
  • Business — 2500
  • Unlimited — unlimited

Adding a new product

Before you start: When you create a new account, there are a few sample products that are added to Ecwid to show you examples of product setup. You can easily bulk delete them: check a checkbox with sample products in the list, then click Bulk Update that appears above the product list, then choose to Delete Selected.

Adding a new product to your store is simple and only takes a few minutes. Check out this video:

To add a product to your Ecwid store:

  1. Go to your Ecwid Control Panel → Catalog → Products.
  2. Click +Add New Product:

Click the

  1. Enter the name, descriptions, and other product details::

Fill in the main product details

  1. Click Save.
  2. That's it. You have successfully added a product to your store.

You can upload products in bulk using a CSV-formatted file.

Click Preview Product to see how this product will look in your online store.

Preview a product from your Control Panel

Duplicating products

When you add several products with many similarities, duplication can help speed up the entry process and save you time. By copying a product, you can modify specific changes instead of repeatedly filling out the product information.

If you want to add options to a product, such as color or size, then add a variation to the existing product instead of duplicating the product.

When you successfully duplicate a product, you will have a copy of the original product. The only thing that will be different is the SKU, it is generated automatically since it must be unique.

To duplicate a product:

  1. Go to Ecwid control panel → Catalog → Products.
  2. Open the product you want to duplicate.
  3. Click Duplicate Product:


  1. Modify product details.
  2. Click Save.

Updating product details

After you've created products, you can update them to change prices, images, descriptions or any other product details.

To edit a product:

  1. Go to Ecwid control panel → Catalog → Products.
  2. Click on the product you wish to change.
  3. Update product details.
  4. Save changes.

Saved changes take effect immediately in your online store and sync across all your sales channels.

Updating products in bulk

You can update your product catalog in bulk in two ways: using the Bulk Product Editor or using a product import.

Bulk Product Editor

You can update several products in bulk using the Bulk Product Editor app right in your Ecwid Control Panel.

With Bulk Product Editor you can:

  • Bulk update all products, or filter the products you want to change
  • Change properties including price, weight, and quantity
  • Add or remove options; add or remove choices for options
  • Bulk enable/disable products in your store.

Export and import

One more way to update several products at a time is using export and import. You can export the products you want to change, edit them in a spreadsheet and then re-upload them to your store using the import feature.

See the detailed step-by-step instruction on how to update your products in bulk using the import tool of Ecwid.

Deleting products from the catalog

You can delete a single product, or delete multiple products at once using a bulk action. When you delete a product, it's permanently removed from Ecwid. Deleted products can't be restored.

If you run out of stock or no longer want to display a product for any reason, but don’t want to permanently delete it from your store, then you can Disable the product availability instead.

If you want to remove a product from a category, you can unassign the product from this category. If you want to remove products from the Featured Products section only, you should remove these products from the default Store Front Page category.

To permanently delete a product from your catalog:

  1. Go to Ecwid Control Panel → Catalog → Products.
  2. Choose a product you want to delete.
  3. Click Edit Product, then select Delete Product:


  • Confirm you want to delete this product.

To delete several products at once (for example, sample products that are added to Ecwid to show you examples of product setup):

  1. Go to Ecwid Control Panel → Catalog → Products.
  2. Check multiple products in the list
  3. Click Bulk Update that appears above the product list :
  4. Choose Delete Selected:


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