Adding products to your store

With Ecwid, you can sell physical goods, digital files, services, or resell products of other suppliers. You can also use dropshipping if you want to run an online store but don't have your own products to sell.

Once you sign up with Ecwid, you can add your items to the catalog.

Each new Ecwid store has test products to show you what your storefront may look like. Before adding your products, remove samples from your catalog.

You add a new product by entering product details and uploading product images. If your product has options, like size or color, you can add a variation for each combination of options.

Grouping your products into categories makes it easier for customers to find them in your store. And if you want to highlight particular products, recommend them to your customers right on the storefront page.

You can also disable a product or delete it if you are no longer going to sell it.

The maximum number of products on different plans:

  • Free — 10
  • Venture — 100
  • Business — 2500
  • Unlimited — unlimited

Adding a new product

Adding a new product to your store only takes a few minutes. Check out this video:

To delete demo products that appear when you create a new account, tick all products, click Bulk Update that appears above the product list, then choose Delete Selected.

To add a product to your Ecwid store:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Click +Add New Product:

    Click the
    1. Enter the name, descriptions, and other product details:

Fill in the main product details

  1. Click Save.
  2. Click Preview Product to see how this product will look in your online store.

Preview a product from your Control Panel

That's it. You have successfully added a product to your store.

To add many products at once, you can upload products in bulk using a CSV-formatted import file.

If you use point of sale, like Square POS, Clover POS, Vend POS, you can connect your store to them and transfer the products to your online store.

Duplicating products

When you add several similar products at once, duplication can help speed up the entry process and save you time. By copying a product, you can modify specific changes instead of repeatedly filling out the product information.

If you want to add options to a product, such as color or size, add a variation to the existing product instead of duplicating the product.

When you duplicate a product, you will have a copy of the original product. The only thing that will be different is the SKU. The SKU number is automatically generated since it must be unique.

To duplicate a product:

  1. From your Ecwid admin, go to Catalog → Products.
  2. Open the product you want to duplicate.
  3. Click Duplicate Product:


  1. Modify product details.
  2. Click Save.

Related articles

Changing product details
Deleting products in your store

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