Ecwid plans and features

Ecwid offers a completely free forever plan with premium plans (Venture, Business, and Unlimited) to fit the needs of any business. The free plan is a great way to test the platform. Use any premium plan to add new features and functionality to your store. This guide will help you decide which plan works best for you.

In addition to the US Dollars, we offer pricing in some local currencies, including the British Pound, Euro, Indian Rupee, Mexican Peso, and Russian Ruble. Learn how to upgrade to a paid plan.

Price breakdown and billing cycle

We offer one free and three paid plans with different prices and feature sets. You can choose to pay between monthly or annually. Automatic renewal is implied with subscriptions.

  Free Venture Business Unlimited
Monthly price charged once a month $0 $15 $35 $99
Monthly price, paid annually $0 $12.50 $29.17 $82.50
Annual price charged once a year $0 $150 $350 $990
Transaction fees $0 $0 $0 $0

Sign up for a free account (no credit card required), upgrade, or change your plan at any time in Ecwid Control Panel→ My Profile → Billing and Plans.

If you ever pause or close your store, make sure to cancel your app subscriptions as well to avoid additional future charges.

Mobile in-app subscription

You can sign up or upgrade to a paid plan in the Ecwid Ecommerce mobile app for iOS. Subscriptions automatically renew unless you cancel the subscription.

We offer the same three paid plans (Venture, Business, or Unlimited), but with some differences in pricing. For prices and plans, see the table below:

  Venture Business Unlimited
Monthly price: charged monthly $14.99 $34.99 $99.99
Monthly price: paid annually $12.50 $29.17 $83.3
3-month Intro*: charged once (One time offer) $19.99 $44.99 $129.99
3-month price: charged every three months $44.99 $104.99 $299.99
Annual price: charged once a year $149.99 $349.99 $999.99
Transaction fees $0 $0 $0

*The 3-month Intro paid plan is available for iOS mobile app subscriptions. When you subscribe to the introductory plan in the mobile app you will receive this discounted rate for a 3-month subscription even if you already have a paid plan before. Only applicable for first-time 3-month Intro mobile iOS subscriptions.

To sign up for a free account (no credit card required), upgrade, or change your plan at any time simply go to Store → Billing and Plans → Choose a plan and subscribe in iTunes.

Free and pricing plan limits

While you can use Ecwid’s Free plan forever, a few limits may make you consider a premium plan:

  • Products: Free plan supports up to 10 products. Product options (as well as variations) do not count towards product limits. Disabled products are counted; sample products are not counted unless you've edited their details.
  • File storage for digital goods: Not available on Free plan; 25 GB per file on premium plans.
  • Staff accounts: Ecwid’s Business plan supports up to 2 staff accounts and the Unlimited plan supports 100 staff accounts.

Benefits of premium plans

Premium plans open many opportunities to expand your online store:

Compare plan and features

Whatever you need, we have a plan to fit your needs. Use the table below to compare plans and features.

Features Free Venture Business Unlimited
Online store
Products 10 100 2,500 unlimited
Categories 2 10,000 10,000 10,000
Instant Site
Add store to any website
Fully customizable store
Free SSL certificate included
Gift cards
through 2020
2% commission of the card cost (0% commission in 2020) 1% commission of the card cost (0% commission in 2020) no commission of the card cost
Android and iOS store management app  
Multilingual catalog    
Staff accounts     2 100
Sales channels
Add store to Wordpress, Wix, Joomla, Weebly, etc.
Facebook store  
Instagram shopping  
Square POS
through 2020
 ✔  ✔
Clover POS
through 2020
Vend POS       ✔ 
(for free on annual Unlimited plan)
Store management
Unlimited storage, bandwidth & customers
Product options
40+ payment methods
Real-time shipping rates
Custom taxes
Custom shipping rates
Importing products
Exporting products  
Digital products file storage   25GB per file 25GB per file 25GB per file
Automated tax calculations  
Inventory management  
Order creation and editing    
Wholesale pricing groups    
Product variations    
Product filters    
Fully customizable invoices    
Automatic Google Shopping ads
Sale and promotional pricing  
Bulk discount pricing  
Discount coupons  
Automatic sitemap for Instant Site  
Advanced SEO tools  
Affiliates features  
FB Messenger Live Chat  
Abandoned carts    
Store design customization
Javascript API
Ecwid REST API   ✔ 
Access to App Market  
Custom domain  
Stats and reports
Google Ads tracking
Facebook Pixel
Snap pixel
Pinterest tag
Google Analytics reports
Tracking orders  
Support service
E-mail support
Live Chat support, Monday-Friday  
Phone support    
Free customization service
(annual Business and Unlimited plans)
    2 hours 12 hours


Do I need to enter my credit card details to sign up?

No. You can sign up and use Ecwid's Free plan without entering your credit card details. We only ask your credit card details when you subscribe to a premium plan.

Can I change my plan?

Yes, you can upgrade, switch or downgrade your plan at any time.

How can I print my receipt for a paid plan?

Ecwid’s payment processor (Braintree) sends you an email after you’ve been charged. This email contains an attached receipt in PDF format. You can also see your receipts in Ecwid Control Panel → My Profile → Payment History by clicking View Receipt.

Do you charge transaction fees?

Ecwid does not charge any transaction fees. However third-party payment providers supported by Ecwid (like PayPal, Authorize.Net, etc) may charge extra fees and/or enforce rules concerning what you can and cannot sell using their service. When you set up an online payment method, we advise checking with the payment provider regarding their rules and fees.

Do you offer discounts for multiple stores?

Not at this time. However, we can help create multiple Ecwid stores. The Ecwid Partner program allows you to create multiple stores and maintain them all from one place. Check out our Partner Program to see more benefits.

Is Ecwid PCI Certified?

Yes. Ecwid is PCI DSS validated. This means all your data and customer information is secure.

Can I use my existing domain name?

Yes. You can use an existing domain name you already own. We also give you a free domain name to get you started.

Can I sell from existing websites?

Yes. We have lots of ways to add e-commerce to your existing website or blog. You can add single product widgets, buy buttons, or embed your entire store.

Can I sell digital products too?

Yes. On all premium plans, you can sell e-books, videos, music, software, and everything else digital.

Do I need an SSL Certificate?

Ecwid’s Instant Site comes with an SSL Certificate. However, you must use your own SSL Certificate if you added Ecwid on any other website.

Does Ecwid offer any discounts for nonprofit organizations?

Yes. Fill out this form for non-profits and get 6 months Venture for free.

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