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Ecwid plans and features

Ecwid offers a completely free forever plan with premium plans (Venture, Business, and Unlimited) to fit the needs of any business. The free plan is a great way to test the platform and premium plans will add new features and functionality to your store. You can upgrade any time you like.

This guide will help you decide which plan works best for you.

You can check what Ecwid plan you are currently on in the My Profile → Billing and Plans section in your store admin.

Billing overview

We offer one free and three paid plans (Venture, Business, and Unlimited) that differ by available features and prices. After you subscribe to a paid plan, the subscription is renewed automatically unless you cancel it.

Depending on your billing country, you are billed in US Dollar, British Pound, Euro, Indian Rupee, Mexican Peso, or Russian Ruble.

Review the prices in your currency on the Billing and plans page in your Ecwid admin or in the Ecwid iOS mobile app.

Ecwid admin subscription

When upgrading from the Ecwid admin, you can pay for your subscription with PayPal or a debit/credit card. You can choose between monthly and annual plans.

Sign up for a free account (no credit card required), upgrade, or change your plan at any time from your Ecwid admin, in My Profile → Billing and Plans.

Mobile in-app subscription

When you upgrade from the Ecwid iOS mobile app, the payment is processed via the App Store and so you pay with your Apple ID payment method.

Currently, you can't upgrade or downgrade plan from the Android app. You need to change plan in your Ecwid admin on desktop, and you will be charged with the credit card that you added to your admin.

You can choose between monthly and annual pricing plans.

You can see your current plan, upgrade, or change your plan at any time in the iOS mobile app, in Store → Billing and Plans.

Free plan description

When you sign up with Ecwid, you will automatically begin an account on the Free plan (no credit card required). With the Free plan, you can add up to 5 products to your catalog, set up shipping and payment methods, configure your store design and start selling. The Free plan gives you all the basic tools to get started. You can use the Free plan as long as you wish. It really is free!

The Free plan also allows you to see the Ecwid admin and storefront in action to understand how things work and what paid features your business may need. You can upgrade your Ecwid account to one of our paid plans (Venture, Business, or Unlimited) at any time.

Main benefits of paid plans


The Venture plan is great for stores with up to 100 products in their catalog. The Venture plan, and all our higher plans, also allow you to sell digital products: e-books, audio, video master-classes, etc.

Here are more features available to you on the Venture plan:

  • Sell on Facebook and Instagram
    Showcase your products to millions of potential customers and increase your sales.
  • Manage your store on the go with the Ecwid mobile app for iOS and Android
    Add products and configure your store settings from your phone or tablet. To manually create orders in app and sell on the go, upgrade to Business plan.
  • Buy domains right from your Ecwid admin.
  • Advertise your products on TikTok to bring your store to the next level.
  • Use advanced SEO tools
    Submit a sitemap to Google and specify a meta name and description for each product in your catalog to get your store better ranked in search results.
  • Set up discounts
    Attract customers by offering various types of discounts: discount coupons, sales, or bulk discount pricing.
  • Create custom fields at checkout
    Customize your checkout page to collect extra data from customers like tax IDs, notes on how to fulfill orders, and any other information.
  • Accept pre-orders
    Sell products even when they are out of stock.
  • Enhance your store’s functionality with the App Market
    Find dozens of apps in the Ecwid App Market that can add new functions to your store for marketing, accounting, analytics, etc.
You can upgrade to the Venture plan any time you like.


The Business plan is for stores with up to 2500 products in their catalog. It contains all the features of the Venture plan plus gives you more tools to showcase your products:

  • Recurring subscriptions
    Customers can subscribe to your products and pay you on a regular basis.
  • Product filters
    These display in the storefront to help customers easily view all the products in your store that match their search criteria: color, size, etc.
  • Product variations
    Selling products in different sizes, colors, or other options? Show what a product looks like with these different options and set the stock limit for each item with the help of product variations.
  • Multilingual catalog
    Let customers shop your store in their own language.
  • Multilingual site
    Let customers engage with your site in their language.
  • Redirects
    Create redirects for your Instant Site
  • Sell on the go with the Ecwid mobile app for iOS and Android
    Register sales manually at offline events like fairs, exhibitions, etc., from your phone or tablet.

Extra Business Plan tools for managing your store:

  • Edit orders
    Edit order details if a customer made a mistake when placing an order.
  • Track abandoned carts
    Customers often view products and add them to their cart, but don’t complete a purchase. An automatic recovery email will remind the shopper about their unfinished order.
  • 2 staff accounts
    You can invite two employees or partners to manage the store with you: they will be able to view and edit your Ecwid admin settings based on the permissions you grant them.
You can upgrade to the Business plan any time you like.


As the name says, there is no limit on the number of products that you can have in your catalog on the Unlimited plan. You get all the features of the Business plan and more:

  • Unlimited number of staff accounts.
    Give access to your Ecwid admin to all your employees involved in order processing or catalog management.
  • ShopApp® ($395 on the Annual Unlimited plan or $790 on the monthly Unlimited)
    ShopApp® is a mobile app connected to your storefront. Once customers install the app, they can place orders directly from their phones and tablets. 

    Submitting the app to the App Store and Google Play requires a paid developer account.
  • 6 hours of free customization service (only on the annual Unlimited plan)
    If your store has any specific needs that are not covered by Ecwid’s built-in features, the Customization team can develop an individualized solution just for you.
You can upgrade to the Unlimited plan any time you like.

Compare plans and features

Whatever you need, we have a plan to fit your needs—we offer one free and three paid plans that differ by available features and prices. Use the table below to compare the plans' features. 

Features Free Venture Business Unlimited
Online store
Products 5 100 2,500 unlimited
Categories 2 10,000 10,000 10,000
Instant Site
Add store to any website
Fully customizable store
Free SSL certificate included
Gift cards
Android and iOS store management app  
Multilingual catalog    
Staff accounts     2 unlimited
Tips and gratuity  
Payment surcharges    
Handling fee  
Pay What You Want pricing  
Product ribbons  
Product subtitles  
Repeat orders
Recurring subscriptions    
One-tap checkout with Apple Pay and Google Pay (via Stripe)
Showing an estimated delivery time on a product page  
Sales channels
Add store to Wordpress, Wix, Joomla, Weebly, etc.
Facebook store  
Instagram shopping  
(Amazon, Ebay, Walmart)
Lightspeed Retail POS (X-Series)
Clover POS
Square POS       ✔ 
ShopApp®**   $790 $790 Annual: $395
Monthly: $790
Store management
Unlimited storage, bandwidth & customers
Product options
70+ payment methods  
Real-time shipping rates
Custom shipping rates
Order pickup
Manual taxes
Importing products
Exporting store data  
Digital products file storage   25GB per file 25GB per file 25GB per file
Automated tax calculations  
Inventory tracking (Products)  
Inventory tracking (Product variations)    
Order quantity limits  
Order creation and editing    
Customer group discounts    
Product variations    
Product filters    
Fully customizable invoices    
Custom order statuses    
Automated marketing emails    
Newsletters with Mailchimp    
Automatic Google Shopping ads (powered by Kliken)***
Advertising on TikTok  
Sale and promotional pricing  
Bulk discount pricing  
Automatic discounts  
Discount coupons  
Affiliates features  
FB Messenger Live Chat  
Abandoned carts    
Automatic sitemap for Instant Site  
Advanced SEO tools  
Store design customization
Javascript API
Ecwid REST API   ✔ 
Access to App Market  
Purchasing a domain through Ecwid admin  
Connecting an existing domain  
Access to email notification templates  
Custom checkout fields  
Stats and reports
Ecwid reports (some metrics are available from the Business plan)  
Google Ads tracking
Facebook Pixel
TikTok Pixel  
Snap pixel
Pinterest tag
Google Analytics reports
Tracking orders
Custom tracking code  
Support service
E-mail support
Live Chat support, Monday-Friday ✔****
Phone support    
Free custom development for individual solutions
(annual Business and Unlimited plans)
    2 hours 6 hours

* If you're selling on marketplaces using the Koongo or Channable apps, pay attention to the additional monthly fees required to use the app after the 14-day free trial period.
** Note that submitting ShopApp® to the App Store and Google Play requires a paid developer account.
*** Using the app requires verifying your website in Google. If you're an Instant Site user, then verification is available on Venture and higher tier plans.
**** On the Free plan, Live Chat support is available during the first 30 days after sign-up.


Do I need to enter my credit card details to sign up?

No. You can sign up and use Ecwid's Free plan without entering your credit card details. We only ask your credit card details when you subscribe to a premium plan.

Can I change my plan?

Yes, you can upgrade, switch or downgrade your plan at any time.

How can I print my receipt for a paid plan?

Ecwid’s payment processor (Braintree) sends you an email after you’ve been charged. This email contains an attached receipt in PDF format. You can also see your receipts in Ecwid Control Panel → My Profile → Payment History by clicking View Receipt.

Do you charge transaction fees?

Ecwid does not charge any transaction fees. However Lightspeed Payments as well as third-party payment providers supported by Ecwid (like PayPal, Authorize.Net, etc.,) may charge extra fees and/or enforce rules concerning what you can and cannot sell using their service. When you set up an online payment method, we advise checking with the payment provider regarding their rules and fees.

Do you offer discounts for multiple stores?

Not at this time. However, we can help create multiple Ecwid stores. The Ecwid Partner program allows you to create multiple stores and maintain them all from one place. Check out our Partner Program to see more benefits.

Is Ecwid PCI Certified?

Yes. Ecwid is PCI DSS validated. This means all your data and customer information is secure.

Can I use my existing domain name?

Yes. You can use an existing domain name you already own. We also give you a free domain name to get you started.

Can I sell from existing websites?

Yes. We have lots of ways to add e-commerce to your existing website or blog. You can add single product widgets, buy buttons, or embed your entire store.

Can I sell digital products too?

Yes. On all premium plans, you can sell e-books, videos, music, software, and everything else digital.

Do I need an SSL Certificate?

Ecwid’s Instant Site comes with an SSL Certificate. However, you must use your own SSL Certificate if you added Ecwid on any other website.

Does Ecwid offer any discounts for nonprofit organizations?

Yes. Fill out this form for non-profits and get 6 months Venture for free.

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