Ecwid plans and features
Ecwid offers a completely free forever plan with premium plans (Venture, Business, and Unlimited) to fit the needs of any business. The free plan is a great way to test the platform and premium plans will add new features and functionality to your store. You can upgrade any time you like.
This guide will help you decide which plan works best for you.
We offer one free and three paid plans (Venture, Business, and Unlimited) that differ by available features and prices. After you subscribe to a paid plan, the subscription is renewed automatically unless you cancel it.
Depending on your billing country, you are billed in US Dollar, British Pound, Euro, Indian Rupee, Mexican Peso, or Russian Ruble.
Review the prices in your currency on the Billing and plans page in your Ecwid admin or in the Ecwid iOS mobile app.
Ecwid admin subscription
When upgrading from the Ecwid admin, you can pay for your subscription with PayPal or a debit/credit card. You can choose between monthly and annual plans.
Sign up for a free account (no credit card required), upgrade, or change your plan at any time from your Ecwid admin, in My Profile → Billing and Plans.
Mobile in-app subscription
When you upgrade from the Ecwid iOS mobile app, the payment is processed via the App Store and so you pay with your Apple ID payment method.
You can choose between monthly and annual pricing plans.
You can see your current plan, upgrade, or change your plan at any time in the iOS mobile app, in Store → Billing and Plans.
Free plan description
When you sign up with Ecwid, you will automatically begin an account on the Free plan (no credit card required). With the Free plan, you can add up to 5 products to your catalog, set up shipping and payment methods, configure your store design and start selling. The Free plan gives you all the basic tools to get started. You can use the Free plan as long as you wish. It really is free!
The Free plan also allows you to see the Ecwid admin and storefront in action to understand how things work and what paid features your business may need. You can upgrade your Ecwid account to one of our paid plans (Venture, Business, or Unlimited) at any time.
Main benefits of paid plans
The Venture plan is great for stores with up to 100 products in their catalog. The Venture plan, and all our higher plans, also allow you to sell digital products: e-books, audio, video master-classes, etc.
Here are more features available to you on the Venture plan:
- Sell on Facebook and Instagram
Showcase your products to millions of potential customers and increase your sales.
- Manage your store on the go with the Ecwid mobile app for iOS and Android
Add products and configure your store settings from your phone or tablet. To manually create orders in app and sell on the go, upgrade to Business plan.
- Advertise your products on TikTok to bring your store to the next level.
- Use advanced SEO tools
Submit a sitemap to Google and specify a meta name and description for each product in your catalog to get your store better ranked in search results.
- Set up discounts
Attract customers by offering various types of discounts: discount coupons, sales, or bulk discount pricing.
- Create custom fields at checkout
Customize your checkout page to collect extra data from customers like tax IDs, notes on how to fulfill orders, and any other information.
- Accept pre-orders
Sell products even when they are out of stock.
- Enhance your store’s functionality with the App Market
Find dozens of apps in the Ecwid App Market that can add new functions to your store for marketing, accounting, analytics, etc.
The Business plan is for stores with up to 2500 products in their catalog. It contains all the features of the Venture plan plus gives you more tools to showcase your products:
- Recurring subscriptions
Customers can subscribe to your products and pay you on a regular basis.
- Product filters
These display in the storefront to help customers easily view all the products in your store that match their search criteria: color, size, etc.
- Product variations
Selling products in different sizes, colors, or other options? Show what a product looks like with these different options and set the stock limit for each item with the help of product variations.
- Multilingual catalog
Let customers shop your store in their own language.
- Multilingual site
Let customers engage with your site in their language.
- Sell on the go with the Ecwid mobile app for iOS and Android
Register sales manually at offline events like fairs, exhibitions, etc., from your phone or tablet.
Extra Business Plan tools for managing your store:
- Edit orders
Edit order details if a customer made a mistake when placing an order.
- Track abandoned carts
Customers often view products and add them to their cart, but don’t complete a purchase. An automatic recovery email will remind the shopper about their unfinished order.
- 2 staff accounts
You can invite two employees or partners to manage the store with you: they will be able to view and edit your Ecwid admin settings (except for the billing page).
As the name says, there is no limit on the number of products that you can have in your catalog on the Unlimited plan. You get all the features of the Business plan and more:
- Unlimited number of staff accounts.
Give access to your Ecwid admin to all your employees involved in order processing or catalog management.
- ShopApp® (free on the Annual Unlimited plan or $590 fixed fee on the monthly Unlimited)
ShopApp® is a mobile app connected to your storefront. Once customers install the app, they can place orders directly from their phones and tablets.
If you're an Annual Unlimited user, we develop ShopApp® for you for free. However, submitting the app to the App Store and Google Play requires a paid developer account.
- 12 hours of free customization service (only on the annual Unlimited plan)
If your store has any specific needs that are not covered by Ecwid’s built-in features, the Customization team can develop an individualized solution just for you.
Compare plans and features
Whatever you need, we have a plan to fit your needs—we offer one free and three paid plans that differ by available features and prices. Use the table below to compare the plans' features.
* If you're selling on marketplaces using the Codisto LINQ app, pay attention to the additional monthly fees required to use the app after the 14-day free trial period.
** Note that submitting ShopApp® to the App Store and Google Play requires a paid developer account.
*** Using the app requires verifying your website in Google. If you're an Instant Site user, then verification is available on Venture and higher tier plans.
**** On the Free plan, Live Chat support is available during the first 30 days after sign-up.
Do I need to enter my credit card details to sign up?
No. You can sign up and use Ecwid's Free plan without entering your credit card details. We only ask your credit card details when you subscribe to a premium plan.
Can I change my plan?
Yes, you can upgrade, switch or downgrade your plan at any time.
How can I print my receipt for a paid plan?
Ecwid’s payment processor (Braintree) sends you an email after you’ve been charged. This email contains an attached receipt in PDF format. You can also see your receipts in Ecwid Control Panel → My Profile → Payment History by clicking View Receipt.
Do you charge transaction fees?
Ecwid does not charge any transaction fees. However third-party payment providers supported by Ecwid (like PayPal, Authorize.Net, etc) may charge extra fees and/or enforce rules concerning what you can and cannot sell using their service. When you set up an online payment method, we advise checking with the payment provider regarding their rules and fees.
Do you offer discounts for multiple stores?
Not at this time. However, we can help create multiple Ecwid stores. The Ecwid Partner program allows you to create multiple stores and maintain them all from one place. Check out our Partner Program to see more benefits.
Is Ecwid PCI Certified?
Yes. Ecwid is PCI DSS validated. This means all your data and customer information is secure.
Can I use my existing domain name?
Yes. You can use an existing domain name you already own. We also give you a free company.site domain name to get you started.
Can I sell from existing websites?
Yes. We have lots of ways to add e-commerce to your existing website or blog. You can add single product widgets, buy buttons, or embed your entire store.
Can I sell digital products too?
Yes. On all premium plans, you can sell e-books, videos, music, software, and everything else digital.
Do I need an SSL Certificate?
Ecwid’s Instant Site comes with an SSL Certificate. However, you must use your own SSL Certificate if you added Ecwid on any other website.
Does Ecwid offer any discounts for nonprofit organizations?
Yes. Fill out this form for non-profits and get 6 months Venture for free.