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Sending multilingual email notifications to customers

By default, order notifications and automated marketing emails are sent to customers in the same language you choose for your store. If you have enabled additional languages for your store, customer notifications will be translated automatically to all languages you added. Your customers will receive emails in the same language they browse your storefront in.

It’s also possible to manually translate customer notification templates if the language is not yet supported for translation.

List of available languages for auto translation of email notifications

Сustomer email notification templates can be auto translated into:

  • Bulgarian
  • Catalan
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • German (Germany and Switzerland)
  • Greek
  • Hebrew
  • Hungarian
  • Indonesian
  • Italian
  • Latvian
  • Lithuanian
  • Macedonian
  • Norwegian
  • Polish
  • Portuguese (Portugal and Brazil)
  • Romanian
  • Russian
  • Slovenian
  • Spanish (Spain and Latin America)
  • Swedish
  • Turkish
  • Ukrainian

Both customer and admin notifications are available in:

Dutch, English, French, German, Italian, Portuguese (Brazil), Russian, Spanish, Spanish (Latin America).

The translation process is ongoing, and you can always check whether your store language is supported for a particular type of notification. For this, go to the page of this notification in Settings → Notifications and click the notification name, then click Preview template on the opened page. This way, you can also check how the notification will look for your customers.

The language of your notifications is independent of the language of your Ecwid admin. You can freely use the admin in any language you like, even if it does not correspond to the language of your storefront.

Adding a custom translation to customer email notifications

If the language that you want to use for your email notifications is not yet available, you can add a custom translation. To do that, go to Settings → Notifications and manually edit the notification template by changing its HTML code.

Each email template in Ecwid has message keys—a short piece of HTML code that contains text messages. When an email is sent, message keys are replaced with actual text. They cover all the text in the notification, except for the values of payment and fulfillment statuses. So to translate the email’s content, you have to replace message keys with the corresponding translations.

After you manually translate a notification template or edit it any other way, this particular notification can no longer be automatically translated. The notification will only be available in the language that you translated.

In case you send abandoned cart reminders manually, the email subject and default message for customers are sent in the language of your Ecwid admin (as it is shown in the reminder's preview). To translate these texts into a different language, you can temporarily choose that language in the footer of your admin, or alter the texts manually.

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