How to inform your customers on ongoing promotions

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Promotions are one of the primary drivers to build a customer base, boost store traffic and increase customers' loyalty in the e-commerce business.

However, launching a promotion is only halfway to success. You can come up with a great promotion campaign, but the execution is what matters the most.

It's vital to make sure that as many customers as possible are aware of your promotion campaign. That's why Ecwid offers several solutions to promote your sales promotions.

  1. Store front page description
  2. Category description
  3. Promote directly on your website
  4. Send newsletters to your customers
  5. Add notices on checkout pages
  6. Add a promo bar to your store
  7. Promote your offline business

Store front page description

The first way to inform your customers is to add a message to your store front page description.

Go to the Ecwid Control Panel → Catalog → Category → Store Front Page→ General

You can add a text, an image, or even a video to the Store Front Page description — it's totally up to you.

This is an easy and yet very effective way to inform your customers on an ongoing promotion.

Category description

If you run a promotion for a particular category of products, then it makes sense to add promotion information to participating category descriptions.

Go to the Ecwid Control Panel → Catalog → Category → Select a category → General

When your customers open a category your run a promotion for, the promo information is the first thing they'll see.

Promote directly on your website

If you added Ecwid to your own website, then you, of course, can put promo information at any place on a website you want: header, pop-up, sidebar, footer, everything is up to you and what your website build has to offer here.

Send newsletters to your customers

Email promotion is one of the oldest solutions to get in touch with customers. It's a proven tool to update your customers on ongoing promotions, campaigns, and offers. We have a specially dedicated article that breaks several ways to send newsletters to your customers down into details.

Furthermore, in our app market, there are a few apps that would be of great help to deliver a message to your customers about promotions you are running.

Add notices on checkout pages

The Checkout notices app. The app name speaks for itself — show your promo details on checkout pages of your store.

Do you have a 20% discount coupon for orders over $50? Great! Just put the message and the coupon number to the cart.

You can display a message on any checkout pages such as shopping bag, shipping details, payment details, order placement or even "Thank you" page. As you can see, the app is flexible and leaves a lot of room for promoting your special offers.

Moreover, it is entirely free for all users on any Ecwid paid plans.

Going further, you can combine the "Checkout notices" app with the "Buy One Get One Free" app. The app allows launching advanced discount promotions with a bunch of conditions. Whether you want to motivate your customer to order in bulk or boost sales of slow-selling products, or maybe you want to promote a new product — the app works great for all these scenarios.

There are a lot of discount settings that you can configure in the app settings.

Then promote these discounts with the help of Checkout Notices.

Add a promo bar to your store

Zotabox Promo Bar Promote your special offers, discounts, or any other promotions by putting a promo bar to your website.

All your store visitors will see the promo bar upon opening the website, and it will be visible to them at all times unless they decide to close it.

You can customize text, add links or change style of the bar.

The app is free for all users on any Ecwid paid plans.

Promote your offline business

Even if your business is offline, or you run a brick-and-mortar store, Ecwid provides great opportunities for products marketing and promotion.

The "Automatic Catalog and Flyer Builder" app will help you create a beautiful catalog and flyers in your Ecwid store.

The app also has a lot of features to customize the look of a catalog, promote on social media, communicate with your customers and so on.

It's a must have if you run your business offline.

The applications are available on Ecwid paid plans only as they require access to Ecwid API. If you’re on the Free plan, please, consider upgrading your account. Upgrade to get this feature
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