Ecwid overview

Welcome aboard! Ecwid provides all the tools you need to create a professional online store and grow your ecommerce business. You can sell products you manufacture yourself, resell items from other suppliers, use dropshipping services, offer subscriptions, sell services or digital downloads, or accept donations. 

Simply add your products and configure settings in the Ecwid admin. Then, you can display your products using the Ecwid Instant Site or any other website builder, and sell/promote them across multiple sales channels like Facebook or TikTok.

Read more: Getting started with Ecwid →

Ecommerce: Your online store

Ecwid provides all the features you need to set up and market your ecommerce business. From the Ecwid admin, you can manage your products, orders, and customer profiles, connect preferred payment methods (Ecwid integrates with over 70 payment options, including instant sync with PayPal), set up flexible shipping or delivery methods, customize product pages and website using the countless design and customization options, and even purchase a domain name.

Getting started is super easy—just sign up with your email address, and you can begin setting up your store in the Ecwid admin right away. Forever free plan available. 

Ecwid admin

Ecwid offers a wide range of ecommerce features. Here are just a few:

• Embeddable storefront – easily add ecommerce to any platform and start accepting orders.
• Built-in CMS to store all your customer contacts, shipping and billing addresses, manage customer groups, tax exemption settings, and more.
• Advanced discount options that can be scheduled in advance to drive sales.
• One-page checkout to make shopping experience a breeze.
• The ability to invite your team to manage the store with staff accounts that have customizable access permissions.
• Tools for recapturing abandoned carts and automated marketing emails, as well as sending newsletters with Mailchimp and Omnisend.
• In-depth reports to analyze and understand your business performance.
• Apps from Ecwid App Market to enhance your store.
• A fully multilingual catalog, perfect for reaching customers who speak different languages.
• Mobile apps for iOS and Android to manage your store and site on the go.

Read about all features and pricing plans →  

Instant Site: Native sitebuilder to craft your website

Ecwid Instant Site is a website builder with a wide selection of pre-built theme templates. To get started, simply browse through our designer templates, pick one, and start editing the images and content—they’re fully customizable, and you’ll be ready to go online in no time! Instant Site goes for free with every Ecwid account, and you can manage it directly from the Website section in your Ecwid admin.

There are many ways to utilize Ecwid Instant Site: add ecommerce, use it as a landing page for promotion, showcase your catalog without checkout, use it as an online business card, and more.

Instant Site Editor

Here are a few benefits of the Instant Site:

• A native, free sitebuilder from Ecwid included with your sign up, with additional paid features available.
• Fast page speed and loading time.
• Easy design customization with the option to add or hide pre-made blocks.
• Built-in ecommerce functionality. 
• The ability to add as many pages as needed to your website.
• A free web address on an Ecwid subdomain, with options to connect a third-party domain or purchase one directly from the store admin.
• The option to create a multilingual site to reach customers worldwide.

Read more about Instant Site features →

Sales channels: Sell anywhere your customers are

With Ecwid, the real question is, “Where can’t you sell?” You can effortlessly reach customers across various channels—whether in-store, on the go, via your ecommerce website, or on leading marketplaces—all synchronized through a single Ecwid dashboard. Choose to sell through one channel or multiple channels simultaneously.

• Sell on your website: Engage directly with shoppers and fully control their customer journey by selling on your own ecommerce website. Use Ecwid Instant Site or integrate with other website builders like WordPress, Squarespace, and more. If you prefer not to handle online payments, you can turn your store into a catalog to direct customers to your physical shop.
• Sell in-person: Offer products in-store using Lightspeed Retail POS, Clover or Square, and sync your inventory and orders seamlessly.
• Sell on marketplaces and social platforms: Reach shoppers on eBay, Amazon, Facebook, Instagram, TikTok, and manage it all from your Ecwid dashboard.
• Sell internationally: Expand your ecommerce reach with features like multilingual translations, currency conversion, and over 70+ trusted payment providers worldwide.
• Sell through the branded mobile app: Transform your Ecwid store into a mobile app with ShopApp®.
• Sell with ads: After you add products to your store admin, you can use Ecwid integrations with Kliken to set up advertising campaigns on Facebook and Google.
• Sell with a link-in-bio page (with or without ecommerce): Showcase essential links on any social media profile or share a link with your audience using Linkup. Buyable links allow customers to purchase selected products directly from the Linkup page.
• Sell with Buy Buttons: Add individual product cards to any website or blog posts.

Next steps

Getting started with Ecwid
Ecwid plans and features
Built-in marketing tools