Ecwid overview

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Ecwid (stands for ECommerce WIDget) is an e-commerce platform. We provide a way for creatives, hustlers, and small business owners all over the world to create online stores without programmers and designers. You can integrate Ecwid with any existing website and other platforms like Facebook and Amazon while managing all online and in-person sales in one central location — your Ecwid control panel.

In this article:

Key features

Free store and website

Ecwid provides a free customizable Instant site with a built-in online store. Just add products, personalize your storefront to reflect your brand and voila, you have a website!

Embeddable storefront

Add your entire store, categories, single product cards or Buy Now buttons to your existing Wix, WordPress, Squarespace or any other website or blog. Visitors will complete their purchases without leaving your website.

Facebook and Instagram sales channels

Put your products in front of millions of people by selling on Facebook and Instagram.

Fully customizable design and functionality

Customize your store with a fresh design and new features. Between Ecwid’s App Market and custom development team, we got you covered.

Multilingual catalog

When you sell worldwide, it’s always a good idea to showcase your store in the language of your customers. Learn more about translating your catalog.

Check out all features

Ecwid store management

The Ecwid Control Panel is Ground Control for Major Tom. View and process orders, add new products, and everything that managing your store entails. You can add team members to help manage your store, accessing the dashboard via desktop ( or Ecwid mobile apps for iOS and Android.

Ecwid’s pricing plans

Ecwid offers a forever Free plan and three premium plans to choose from: Venture, Business, or Unlimited. There are no transaction fees regardless of plan.

Along with numerous premium features, your plan determines how many products you may have in your catalog. You can switch plans at anytime. Learn more about Ecwid plans and features.

Education and support

Want to learn more? We are here to help you with every step of creating and growing your business online:

  • Our Help Center contains many detailed articles and videos to help you get the most out of Ecwid.
  • The Ecwid Blog is packed with guides and tips on all things commerce.
  • Ecwid’s Customer Care Team is standing by to help out with anything you need via email, live chat, and phone.

Related articles:

Adding products to Ecwid
Turning your store into a product catalog
List of sitebuilders and CMS
Selling on Facebook and Instagram

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