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Ecwid overview

Ecwid (stands for ECommerce WIDget) is an e-commerce platform. We provide a way for creatives and small business owners all over the world to create beautiful online stores without programmers and designers.

You can use a free customizable Ecwid Instant site with a built-in online store or integrate Ecwid with any existing website and other platforms like Facebook or Amazon while managing all online and in-person sales in one central location — your Ecwid admin panel. Best of all, it only takes a few moments to get set up! To sign up you will only need an email address.

How it works

You can use Ecwid to create your own online store to sell physical items, services, or digital downloads. With Ecwid, you can sell products that you manufacture yourself, resell products of other suppliers, or use dropshipping services.

Getting paid

After you created a store, you can accept cash or online payments. If you want to take credit cards online, you can use Lightspeed Payments, Stripe, Square, PayPal, Authorize.Net, 2Checkout, or any of the other methods of your choice. Ecwid has more than 45 methods that you can enable.

If your customers prefer to pay when they receive the order, you can set up cash on delivery payment method. This way, your customers will be able to place an order on your store and pay later. You can also configure other offline methods.

Ecwid does not take transaction fees. All Ecwid-supported payment methods rely on third-party providers to process your transactions. These providers might charge extra fees, as well as enforce rules about what products you can sell using their service.

Learn more about accepting payments →


If you sell physical products, you must decide how to distribute your products to your customers. You may rely on a carrier company like USPS or FedEx, hire a courier, or deliver your products yourself. There are quite a few scenarios of pricing strategy for shipping. You can offer free shipping, charge real-time carrier rates, charge a flat rate, or offer in-store pickup. In any case, it is necessary to charge your customers a fee that will cover your costs on the products' shipping.

Read more about choosing a shipping strategy →


When you receive an order, you get notified via email or push notification in an Ecwid mobile app. You can see all the placed orders in your Ecwid control panel both on Desktop or in the mobile app. From there, you can further process and fulfill the order.

Read more about fulfilling orders →

Store presence

You can use Ecwid Instant site as your storefront or embed Ecwid to any existing website (built on Wordpress, Wix, Squarespace, etc.). Store design and functionality are customizable. You can also turn your online store into a mobile app that customers can download right to their smartphones with ShopApp®

If you have an offline presence or participate in trade shows and fairs, use Ecwid mobile app to add products, create orders, and process payments on the go.

Key features

Free store and website

Ecwid provides a free customizable Instant site with a built-in online store. Just add products, personalize your storefront to reflect your brand and voila, you have a website! It is designed to be fully responsive so that your site and a store will look great on desktop, mobile, and tablet.

Embeddable storefront

You can easily add your Ecwid store to your website or blog, or even to several websites at the same time. Your Ecwid store will adapt to the website design and look like a natural part of it. Customers can place orders right there, without leaving your website.

Depending on your needs and website design, you can choose whether you want to add the whole storefront, put a certain category, or sell individual products with Buy buttons. All you need to do is copy a corresponding code from your store admin and paste it to your website page.

Facebook and Instagram sales channels

Put your products in front of millions of people by selling on Facebook and Instagram.

Selling on TikTok

Start advertising your products on TikTok, the most popular social media today.

Recurring subscriptions

Decide how to sell your goods and services — with a one-time purchase or by offering subscriptions. With subscriptions, you can accept recurring payments for one or more items in your store. It's the best way to sell beauty boxes, meal kits, regular services, and more. You can also take recurring donations using this feature.

Fully customizable design and functionality

Get your store to look and feel just the way you want using built-in settings or get under the hood of your store with CSS. Adding apps from Ecwid’s App Market to your store gives you even more customization over your store and helps to automate and enhance your business.

Multilingual catalog

When you sell worldwide, it’s always a good idea to showcase your store in the language of your customers. Learn more about translating your catalog.

Check out all Ecwid features →

Ecwid store management

The Ecwid Control Panel is Ground Control for Major Tom. View and process orders, add new products, and everything that managing your store entails. You can add team members to help manage your store, accessing the dashboard via desktop ( or Ecwid mobile apps for iOS and Android.

Ecwid’s pricing plans

Ecwid offers a forever Free plan and three premium plans to choose from: Venture, Business, or Unlimited. There are no transaction fees regardless of plan.

Along with numerous premium features, your plan determines how many products you may have in your catalog. You can switch plans at anytime.

Learn more about Ecwid pricing plans and features.

Ecwid support options

Ecwid’s Customer Care Team is standing by to help out with anything you need via email, live chat, and phone. Support options vary depending on which plan you are.

  Free Venture Business Unlimited
Knowledge base
E-commerce Academy
Live webinars and video tutorials
Status Updates
Email support
Live chat support
Available during the first 30 days after the sign-up.
Professional services / custom development Paid hourly Paid hourly Annual Business plan includes 2 hours of development for free. Annual Unlimited plan includes 6 hours of development for free.

To contact support team:

  • In Ecwid Help Center, click the Contact us button on the top right corner. You must be logged in to your store to chat with us.
  • From your Ecwid admin, click Get help in the top right corner or tap Get help in the top right in your Ecwid mobile app. Here, you can explore key articles or watch video guides. If you are on a paid plan, you can live chat with support or book a call. Chat support is available 24 hours, Monday-Friday. Call-back is available 2PM-10PM PDT Monday-Friday, in English.
  • From your mobile app, go to the Store, then Get Help.

Want to learn more? Check out the Guides section and the Ecwid Blog, both packed with guides and tips on all things commerce.

Related articles:

Turning your store into a product catalog

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