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Ecwid overview

Ecwid, also known as Lightspeed eCom (E-Series), is an e-commerce platform that allows you to set up an appealing website with an online store without programmers and designers and sell products or services across a variety of sales channels.

Whether you’re an established company or a small business just starting off, Ecwid has all you need to:

  • Sell online: Add products, accept payments, manage orders, and more.
  • Showcase business: Pick a theme and design your own stunning website.
  • Grow your business: Utilize multiple tools to expand and increase your sales.

All of these functions are set up and managed from one central location — your Ecwid admin panel.

Ecwid is also an integral part of Lightspeed Retail POS (X-Series), a point-of-sale system for retail, and allows you to expand your brick-and-mortar business online.

Ecommerce: Your online store

You can use Ecwid to sell physical items, services, or digital downloads. You can sell products that you manufacture yourself, resell products from other suppliers, use dropshipping services, offer recurring subscriptions, or accept donations.

It’s super easy to start off. To sign up, you only need an email address. After that, you can get right to adding your items. Learn more about Getting started with Ecwid →

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Here are just a few features of the Ecwid online store:

  • Customizable storefront to add your store or individual products to any website. You can use the free Ecwid Instant Site if you don’t have one.
  • Design freedom to set up your store’s look however you like, anytime.
  • Managing your store from any device, including mobile apps for iOS and Android, and inviting team members to help out.
  • Flexible shipping and delivery settings and a multitude of payment methods to make taking and fulfilling orders a breeze from A to Z.
  • Multichannel retailing: sync your catalog to Facebook, Instagram, and marketplaces like Amazon or eBay, so that customers can buy from you anywhere on the web.
  • POS integrations to run business offline (Lightspeed Retail, Square, Clover, and more).
  • Apps from Ecwid App Market to enhance your store and site.
  • Fully multilingual catalog if you aim at customers who speak other languages.
  • ShopApp® – your Ecwid store turned into a mobile app customers can install.
  • Recapturing abandoned carts and other automated marketing emails, as well as sending newsletters with Mailchimp.
  • Advertising on Google, TikTok, Facebook, and Kliken.
  • Linkup 一 a free link-in-bio tool to showcase all your links in one place through clickable buttons or icons.

The scope of possibilities is only limited by your current plan. Ecwid allows you to sell anything worldwide as long as your items are legal in your and your customers’ region. Learn more about store plans and features

If you don’t want to accept payments online and only need to showcase your items on the web, you can easily turn your store into a catalog.

Instant Site: Your website

Instant Site is a code-free website builder that enables you to create a professional site. It goes with every Ecwid account.

You can use Instant Site with or without ecommerce, as an online business card, a landing page, or an online catalog. All you need is to select a ready-made template and edit it to reflect your brand. That’s it, your site is live! For a more personalized online presence, you can connect a custom domain or even buy one right from the Ecwid store admin.

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Here are a few benefits of the Ecwid Instant Site:

  • Creating a website from a set of professional templates, no designers needed.
  • A free web address on the Ecwid subdomain with the ability to connect a third-party domain.
  • Changing the look and feel of your site and catalog on your own, at any time.
  • Almost free, included in any Ecwid subscription, with additional paid features available.
  • Ability to create a multilingual site to reach out to customers worldwide.
  • Amazing page speed and SEO settings.

Ecwid’s pricing plans

Once you sign up, you can choose your pricing plan. Ecwid offers a forever Free plan to start off and try it out and three paid plans to choose from: Venture, Business, or Unlimited. There are no transaction fees, regardless of your plan.

While you get access to the online store and Instant Site right on the free plan, there are a variety of premium features that may require upgrading. Your plan also determines how many products you may have in your catalog. You can switch plans at any time.

Learn more about Ecwid pricing plans and features

Ways to use Ecwid

The Ecwid ecosystem is really flexible. You can use all the tools or combine them depending on your current business goals. Here are a number of examples:

  • Online store on Instant Site: Start selling online with Ecwid, no other tools needed.
  • Online store on your custom website: Use Ecwid ecommerce with whatever site you already have. You can add Ecwid to any website.
  • Online store + your POS system: Get all the benefits from both your online and offline sales.
  • Online catalog on Instant Site: Turn your store into a catalog to showcase your products online. This way, you can direct customers to your brick-and-mortar store.
  • Instant Site without a catalog: Set up a landing page to increase your brand or product visibility on the web.
  • Linkup page (with or without ecommerce): Showcase your essential links on any social media profile or send a link to it to your audience elsewhere.
  • Buy Buttons: Add individual product cards to any website or blog posts.

Education and support

Want to learn more? We are here to help you with every step of creating and growing your business online:

Related articles

Getting started with Ecwid
Ecwid plans and features
Ecwid support options

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