Ecwid overview

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Welcome to Ecwid! We are glad you are interested in using Ecwid as your e-commerce platform. In this chapter you’ll find out Ecwid's key features, ways to sell, pricing plans, and where to find help when selling. Let’s go!

In this article:

What is Ecwid?

With Ecwid you can create a powerful and professional online store without needing programmers and designers. Ecwid makes it easy to add the store to your existing website.

With Ecwid, start selling simultaneously on multiple platforms at the same time: your Starter Site, multiple websites, Facebook and social media, Marketplaces, through the mobile app, with "Buy Now" Buttons, POS, Android and iOS sell on the go app. All your storefronts are synced and managed from one Control Panel.

Ecwid dashboard

When you sign up for a free Ecwid account, you get everything you need to start selling online in minutes. Ideal for small and medium sized businesses – Ecwid is used by over 1.5 million merchants in 175 countries.

Key features

Ecwid is an e-commerce platform with so many great features to help you manage your business. Depending on the pricing plan that you choose, you will have access to the awesome features we offer:


  • Free plan forever
  • Sell with free Starter Site or add your store to any existing website
  • Responsive design
  • Free SSL certificate
  • Unlimited bandwidth


  • Create discount coupons
  • Automated tax calculations
  • Android and iOS store management app
  • Facebook shop
  • Advanced SEO tools


  • Staff accounts
  • Automated abandoned cart recovery
  • Order editor
  • Wholesale pricing groups


  • Square, Vend, NCR, PayPal Here POS integration
  • Priority support
  • 12 hours of custom development
  • ShopApp — your own custom branded iOS and Android app
You can find the full list of features in Pricing and features.

Where to start

Sure, setting up your Ecwid store is pretty easy — but laying the groundwork for your online store takes preparation and planning. This checklist will help ensure that you’ve got everything you need ready to go when you build your Ecwid store.

  1. Before you start:
    • Make sure you have enough inventory in stock
    • Take high-quality product images
    • Write detailed product descriptions
    • Think of your shipping strategy: determine how you will ship your products
    • Create brand social media accounts
  2. Create an account with Ecwid or log in to get started.
  3. Complete Setup wizard in your Control panel. The Wizard will help you with the first few steps: add your first product, set up your website, shipping and enable payment gateways.
We recommend adding Ecwid Payments for credit card processing and PayPal as an extra option for your customers.

Setup wizard in Ecwid Control panel

  1. Now, add more products. Go to your Ecwid Control Panel → Catalog → Products and start by adding product names, prices, pictures and descriptions. Next, fill out other tabs like SEO, Related products tag, etc if necessary.

Product settings tabs in Ecwid Control Panel

Find more information about Product details settings.
  1. Choose selling strategy:
    • Use Ecwid Starter Site – a nice mobile friendly one-page web site with a built-in Ecwid store.
    • Add Ecwid store widget to an existing site or blog.
    • Add your store to multiple places: your site, Facebook page, Amazon, eBay, add POS options.
  2. Configure your store: You will want to take a look at the Settings tab to make adjustments to things like storefront language, checkout settings, email receipts, taxes, and analytics.
  3. Personalize your store design to fit your website style and the specific needs of your business. This can be achieved in a number of ways, from fully automated settings to custom-created themes. The options are listed in your Control Panel → Settings → Design.
  4. Check out the App Market to find new applications that enhance your store's functionality, add new features, or connect backend systems. The apps can be viewed in Control Panel → Apps → App Market.

Where to go for help

In addition to self-help articles in the Knowledge Base, you can find guides and helpful articles in the Ecwid blog. If you can't figure out how to do something on your own, you can ask Support, or connect with Ecwid Experts to hire professional help with launching, designing, and marketing your store.

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