Product types and attributes

Product types are groups of products which share the same attributes. The most popular examples of product types and attributes are Books with ISBN, Pages, Author, Cover; Apparel with Brand, Season, Material, Hand-made, etc. If you sell products that you can group in one or more types, the product types are for you. With help of product types you can create product characteristics that show in the product details pages and store the service information about products that you do not want to display to your customers.

Adding product types and attributes

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Product types

You can easily create new product type and add any attributes in your Ecwid Control Panel → Settings → Product types.

You can change the product attributes visibility using the Show option next to each of them:

The Product types tab

Product attributes

To add or edit the product attributes:

Go to your Ecwid Control Panel → Catalog → Products.
Open the page of the product you want to edit.
Open the Attributes tab:

The Attributes types tab

All products are assigned to the General product type by default and have two preset attributes: UPC and Brand. You can use these attributes together with attributes of your own. When a custom product type is selected, its attributes are shown together with the default attributes.

To assign a product to a different product type, click Change type and select the type in the dropdown:

Changing the product type

if you set the attribute to Do not Show in the product types settings, you will see that it is hidden:

Hidden attribute

In Ecwid there is a default product type assigned to all products – General. This type has two attributes that we consider the most common:

UPC: unique product identifier such as UPC (in North America), EAN (in Europe), JAN (in Japan) and ISBN (for books).
Brand: brand or manufacturer of the product. It can be "Author" for books, "Producer" for electronics, and "Brand" for apparels.

These attributes are always available in the Ecwid Control Panel and you cannot delete them. If you don't want to use them, you can hide them from your customers.

They can also be exported and imported via CSV import tool.

Searching for products by attributes

Many customers want to to see products of a certain brand. You can do it in several ways in Ecwid:

Use Product Filters

You can create your own custom filters for your catalog using that functionality to allow customers use them as shortcuts. See the instruction on how to add product filters.

Use Clickable brand

The Clickable brand app provides a simple way to make the Brand attribute in your storefront clickable. Once clicked, customer will see all products of the same brand in your catalog.