Connecting Bluehost domain to your Ecwid Instant Site

You can point a custom domain to your Ecwid Instant Site. Having your own domain makes your business look more professional and helps your site gain higher ranking on Google and other search engines.

If you have a domain from Bluehost, you can link it with your Instant Site by specifying the domain name in Ecwid admin and adding two records to domain settings in your Bluehost account. It may sound complicated, but do not worry, we will guide you through the process. Once everything is set up, your Ecwid Instant Site will open at your domain name, via secure HTTPS connection (i.e. the web-address will begin with https://).

You need to be on a Venture, Business, or Unlimited plan before you can connect a custom domain to your Instant Site. A free SSL certificate is included.
You can use a custom domain on any paid plan. If you downgrade to a Free Ecwid plan, your custom domain will be replaced with a free Ecwid subdomain.

Setting up the domain in the Ecwid admin

To link your domain with your Ecwid Instant Site, you should first enter the custom domain name in your Ecwid admin:

  1. From your Ecwid admin, go to Website.
  2. Under the Site Address header, click Change Address.
  3. In the pop-up window that you’ll see enter your custom domain in the Use your own domain name field (you should enter your root domain, i.e. without www part):

Use my own domain

  1. While you’re entering the domain name, you can see the instruction for a further domain setup. Copy the Ecwid’s IP-address that is offered to you there (, or, or as you will need it later:

Point domain to Ecwid IP address

  1. Click Save.

Setting up domain in Bluehost account

  1. Sign into your Bluehost account.
  2. Click Domains.
  3. In the Manage dropdown, next to the domain that you’re linking to your Ecwid site, select DNS:

DNS settings in Bluehost

  1. Scroll down to A (Host) and click Add record:

Add A record

  1. Add the data for this A record:
    • In Host Record, enter @.
    • In Points to, enter the IP address that you’ve copied earlier from your Ecwid admin.
    • Leave TTL as 4 hours.
    • Click Save.

Linking domain to IP address

Make sure to delete other A or AAAA records from your domain settings as they might conflict with this new A record pointing to your Ecwid site.
  1. Now scroll to CNAME and click Add record:

Add CNAME record

  1. Add the data for this CNAME record:
    • In the Host Record field, enter the subdomain www.
    • In the Points To field, enter your root domain (it’s in our example).
    • Leave TTL as 4 hours.
    • Click Save.

Adding www subdomain

That’s it! You’ve added both records for your domain:

Domain configured

Now you should wait a bit till the DNS changes propagate. It may take up to 24-48 hours for the changes to take effect, but in most cases it takes no longer than two hours. After that your Instant Site will be available at your own domain via secure HTTPS connection (,

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