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Table of contents

Updates 2023

A brief on-point overview of key features released in Ecwid every month to help your business grow.

December

Buy a domain for your website from your store admin

A domain is your site web address that customers open when they want to visit your online store. Before, you had to purchase a domain name from a registrar and then set it up to connect to your website. Now, you can purchase a unique domain right from your Ecwid admin. And even better news: Ecwid will automatically set up a domain for you, so you just skip the technical setup process. Short and memorable domain name increases customers’ trustworthiness and may improve your site rate in Google search results. 

Learn about purchasing domain through Ecwid →

Enjoy more flexible discounts

With new advanced discounts, you can quickly put on sale dozens of products or entire categories. And the best part is that you can schedule the sale by specifying the beginning and ending dates. Prices get discounted once the sale starts, and revert back to normal after it ends. All discounts are saved in your store admin, so you can turn them on and off whenever you need.

Learn about creating advanced discounts →

Take data-driven decisions with new reports

Learn how your store performs with the new Ecwid analytics available on the Reports page. You can get insights about visitors, orders, and accounting. Each metric has a variety of parameters to help you understand how your business is doing. Among others, you can see how much time people spend in your store, do your customers tend to repeat orders, what’s the average order value, etc. More key metrics will be released in the nearest months. 

Get an overview of new reports →

Get more payment features with the new PayPal integration

Try the new PayPal integration with the latest updates, introducing a range of payment-related features to boost your store. That includes paying in installments with the Buy Now Pay Later payment option, offering country-based payment options at checkout for European customers, and refunding the order right from your Ecwid admin.

Discover what the new PayPal integration has to offer →

Get control over sorting items in orders

When a customer adds multiple products to the cart, your online store retains the sequence in which each item was added. This item order is reflected on the order details page, in invoices, and other order-related sections. Now, you have the flexibility to modify this order to enhance the fulfillment process. To do so, go to the Settings → General → Cart & Checkout and choose the preferred order in the Sort products in orders by setting:

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Learn how to sort the order of purchased items →

Get more convenient order export with CSV files

When you export orders via CSV file, you can now choose how to export product options: in one dedicated column, or put each product option into a separate column. That makes the order management process a lot easier and less time-consuming.

Learn how to export orders with CSV file →

Be specific when showing the lowest product price before discounting

European businesses may need to display the lowest product price before discounting in the store in order to comply with local laws. Previously, you could only show the lowest price for the last 30 days, even if the item was recently added. To help you provide customers with more precise information, your store now automatically calculates a specific number of days the product has been sold in your store. For example, if you add a product on December 1 and put it on sale on December 10, the price will show “10 days” instead of "30 days".

Learn how to display the lowest product price before discounting →

Add titles for cancellation tax invoices and translations to custom texts in invoices

More ways to customize your regular invoices (printable orders) and tax invoices: you can set a special title for your cancellation tax invoices to meet your business needs or the legal requirements in your country. What is more, you can provide translations for all custom messages that you have added to your invoices that is crucial if you run business in a multilingual country or sell abroad.

Learn how to change the invoice title, translate tax invoices, or regular invoices (printable orders) →

Ecwid mobile app: Start advertising on TikTok

Expanding your business to TikTok is now easier since you can create ads for TikTok right from your Ecwid mobile app. When you tap Store → TikTok Advertising in your mobile app, you get redirected to the TikTok page in your store admin. From there, you can connect your catalog to the TikTok For Business platform and showcase your brand to thousands of people.

Learn about advertising on TikTok →

Mobile app for iOS: Create 3D models of products

If you own an Apple Pro device* equipped with the LiDAR scanner, you can create and showcase 3D models of your products with the help of the Ecwid mobile app for iOS. The models you create will be available on the product details page. Shoppers with iPhone and iPad devices will be able to virtually "try on" a product in real life using AR technology. This is especially useful if you sell furniture, shoes, or apparel. To create a 3D model, you have to go to the product editing page, tap the button to add a new image and then tap the Create 3D Model button.

*Available on the iPad Pro 2020-2023, iPhone 12 Pro, 13 Pro, 13 Pro Max, 14 Pro, 14 Pro Max, 15 Pro, and 15 Pro Max equipped with iOS 17 and above. 

Learn what other features Ecwid mobile app for iOS has to offer →

November

Get advanced tracking in Google Analytics

While Google Analytics updates its methods of tracking events, we keep up with those changes by updating our integration with Google Analytics 4. The Ecwid-Google Analytics integration now records server-to-server "purchase" events, meaning that events are not affected by ad blockers or blocked third-party cookies. As a result, you get more accurate sales reports: no more discrepancy between the sales statistics in the Ecwid admin and the statistics provided by the Google Analytics interface.

Learn more about using advanced tracking with Google Analytics 4 →

Filter products by brand in your store admin

Updating specific brands in bulk is now easier with a new Brands filter option. All you have to do is go to the Catalog → Products page, filter your catalog by one or several brands, choose a specific brand, and voila — you will see all the products matching the filter criteria. You can then update all the items with the Bulk Product Editor. For instance, put items on sale or assign new product ribbons. To filter products, you must assign the brand attribute to all the products. 

Learn more about assigning attributes to products →

Swipe between orders in one click

Browsing orders is now easier with the navigation arrows at the top of the Orders page. You can click arrows or use Ctrl + ←→ (Cmd + ←→ on Mac) hotkeys to quickly switch between orders without leaving the order detail page. 

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Add product videos in bulk

Uploading videos for products is now easier since you can do it with the Bulk Product Editor. Instead of opening each product one by one, you can upload videos from the spreadsheet-like editor. Whether it’s YouTube videos or Instagram reels, they will complement your images, inclining people to make a purchase. In the video, you can show the manufacturing process, explain how to use a product, or simply showcase a product in detail.

Learn how to add videos for several products at once →

Provide a better shopping experience with tax invoices ready for download from customer accounts

No need for your customers to contact you directly for tax invoices. From now on, they can download them directly from their customer accounts. All they have to do is log into their account and click the More Actions → Download Tax Invoice (or Print order) button next to their order. Customers can also access special cancellation (refund) invoices through the Download Cancellation Invoice button if applicable.

Customize store access on WordPress for your employees

Get more control over your business privacy by enabling or disabling the access to the online store for your staff members. Every time you give someone access to your WordPress dashboard, you can choose whether or not that person can also get access to your online store admin to manage the store and view the store's financial information. Giving or restricting permission is possible from the user edit page in the WordPress administration panel. By default, new users do not have access to your Ecwid store. 

Learn more about restricting access to the Ecwid admin from the WordPress dashboard →

Get a quick overview of an order delivery time in the Ecwid app

The order list in the Ecwid mobile app now displays the date and time for orders that require delivery. That small change on the Orders tab allows you to quickly view delivery details at a glance without the need to open each order individually, streamlining your order management process.

Learn more about Ecwid mobile app →

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Sell on Amazon, eBay, and other marketplaces with Channable or Koongo apps

Expand your audience by listing your brand on Amazon or eBay—two most popular online marketplaces worldwide. You can add your catalog to marketplaces by using the Channable or Koongo apps from the Ecwid App Market. The Codisto app is no longer available on Ecwid, so if you have used Codisto to list your products, try Channable or Koongo instead. Both apps support other marketplaces such as Walmart or Bol.

Learn more about expanding your brand to Amazon and other marketplaces →

October

Add shoppable links to your social media profile

With Linkup, you can create a customizable page featuring shoppable links. You can then share the page URL in your social media bios or promotional content. The tool is out of a private beta and now available for every Ecwid store.

For those who already use Linkup, you might enjoy the recent major improvements. Firstly, you can add custom thumbnails for any external links on your Linkup landing page. Additionally, you can group buttons by creating dedicated sections. Lastly, videos from YouTube, Vimeo, Facebook, Instagram, and TikTok are now opening directly on your Linkup page.

Learn how to create a Linkup page and add it to your social media →

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Design your WordPress site with the Full Site Editing tool

Editing a classic WordPress theme usually involves rolling up your sleeves and editing the theme code manually. Say goodbye to this arduous process, as the Ecwid plugin now supports the Full Site Editing tool. It allows you to use the block editor tools to design all the site pages, apply specific style to your entire site or individual site blocks, add and edit reusable template parts like header, footer, navigation and more.

In other words, all Ecwid store content blocks available for adding in the Gutenberg editor are now compatible with Full Site Editing so it’s much easier to control the look and feel of your site.

Learn more about the Full Site Editing tool →

Specify estimated delivery date

When you offer a shipping method with non-real-time rates, you can specify the estimated delivery date so that your customers know when to expect their order. To be more precise, you can now select on what days of the week your packages can be delivered, and more specifically — exclude weekends. 

Learn how to inform customers about an estimated delivery date →

Export tax invoice numbers in a separate column in a CSV file

You no longer need to manually add invoice numbers to the exported CSV files when filing taxes. Now when you export a CSV file with the order details, the file will contain a separate column with the tax invoice numbers. So that all tax-related information is in one place: invoice number, date, customer’s name and address, VAT, description of the goods, etc.

To see the column, you need to enable the tax invoice feature in your store.

Learn how to export order details →

EU: Display the lowest product price before discounting

Displaying the lowest product price before discounting is now available for all businesses located in the EU. You can keep your customers informed about the actual benefit they get during a sale by displaying the lowest product price in 30 days before discounting. That makes the shopping process more transparent and helps your store to comply with the laws.

What is more, you can now set up the lowest price before discounting from your Ecwid mobile app.

Learn how to display the lowest product price before discounting →

US: Purchase shipping labels for hazardous materials (HAZMAT)

Lots of everyday items such as nail polish, perfume, or lithium batteries are considered hazardous materials (HAZMAT). These items must be declared when buying USPS shipping labels, otherwise it may lead to fines and other penalties.

To meet the USPS requirements for shipping HAZMAT, you can enable a specific setting for labeling parcels with HAZMAT. That way, each time you buy a label, you will be asked whether or not a particular parcel contains hazardous materials eligible for shipping.

Learn more about labeling and identifying HAZMAT →

September

Create redirects from one Instant Site URL to another

New-Gen Instant Site now supports creating permanent redirects, also called 301 redirects, that send visitors and search engines away from one URL to another. That comes in handy when you want to redirect buyers from discontinued goods to new models of those products, or promote products on social media with short memorable links. 

Learn how to create redirects →

Allow buyers to search products by SKU

Your customers can now search products in your store by SKU. It’s particularly helpful for those who frequently reorder the same products, or shoppers who want to find a particular item they saw in a catalog that lists the SKU. All you have to do is enable the SKU filtering option and the “Search by SKU” field will appear on the product search page in your store.

Learn how to enable the SKU product filter →

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Europe: Display the lowest product price before discounting

If you run business in France, Germany, Italy, Lithuania, Poland, or Spain, you can keep your customers informed about the actual benefit they get during a sale by displaying the lowest product price in 30 days before discounting. That makes the shopping process more transparent, and helps your store to comply with the laws.

For example, you run a weekend flash sale, offering a €100 backpack for €80. After the promo ended, the backpack price returned to €100. When you put the backpack on sale again, you can display that the lowest price before discounting is €80:

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Learn how to display the lowest product price before discounting →

Lightspeed Payments in Belgium

Lightspeed Payments is now available in Belgium. Lightspeed Payments allows you to accept all major credit and debit cards. What is more, you will be able to sell subscriptions and accept payments through Apple Pay and Google Pay. 

Learn more about Lightspeed Payments →

Germany: Buy and print DHL shipping labels from your Ecwid admin

Good news for German store owners: if you ship with DHL, you can buy and print shipping labels right from your Ecwid admin without visiting a post office. For now, labels are available for domestic shipments only.

Learn how to purchase DHL shipping labels →

Ecwid mobile app: Showcase your products with videos

You can now add videos to the product gallery not only from desktop, but also from your Ecwid mobile app. That can be a video from any hosting platform: YouTube, Instagram, Facebook, TikTok, or any other. Shoppers will see the video along with product images. Statistics say people are more likely to buy goods after watching videos.

Learn how to add video to the product gallery →

Coming soon…

Domain purchasing from Ecwid to choose and manage your domain right from your admin.

Linkup to create a small landing page to showcase all your links in one place. The tool will be out of closed beta and available for everyone.

August

Customize store permission for your employees’ staff accounts

Have a lot of employees to help with store management? Now you can assign restricted permissions to each person in your team: to add products, process orders, run marketing campaigns, etc. Permissions determine which specific store admin sections and features a staff member can access.

Learn more about store permissions for employees →

Try Lightspeed Payments in the United Kingdom

Lightspeed Payments is now available in the United Kingdom. Lightspeed Payments allows you to accept all major credit and debit cards, including payments through Apple Pay and Google Pay. It also allows you to offer subscriptions in your store.

Learn more about Lightspeed Payments →

Offer Klarna payment options for your Italian and Spanish customers

Your customers from Italy and Spain could face an issue at checkout with Klarna, a popular European payment solution. We fixed the integration issue, and from now on you can offer “Pay now” and “Slice it” (installments) payment options to your customers from Italy and Spain. Still, due to Klarna limitations, the “Pay later” payment option is unavailable to those customers.

Learn how to set up Klarna →

Germany: Buy shipping labels with DHL

Good news for stores from Germany. DHL shipping labels are available for buying and printing directly from your Ecwid admin. For now, you can buy labels for domestic shipments only. For shipments outside Germany, you need to buy shipping labels in the post office or online.

Learn how to buy and print shipping labels in Germany →

Check out the new export and import tool

New import and export tool supports all the catalog settings you might need to add or update in bulk, including product options, variations, files, and more. It’s a quick way to upload the suppliers catalogs to the store, make changes to hundreds of items at once, and so on.

Merchants who signed up recently have the new import and export tool enabled, but if you’ve been selling with Ecwid for a while, give it a try! The tool is ready for enabling in the Settings → What’s new section.

Learn more about new export and import tool →

Europe: control what sales tax calculation scheme is appled to shipping costs

By default, the tax calculation on shipping is pre-set in your store according to what’s considered the most commonly used schema in your country. However if your tax adviser suggests using another option, you can adjust how shipping costs are taxed at checkout. This is an optional feature, but if you need that, you can control the tax calculation scheme on the Settings → Taxes and Invoices page by clicking the Tax on shipping depends on product in cart section.

Currently, it’s available in the EU, UK, and Switzerland in stores where product-specific tax rates are used.

Coming soon…

URL redirects to navigate your customers from one link to a completely different one. Comes in handy when migrating your business to Ecwid, running ad campaigns and just to keep the store up to date.

July

Showcase your products with videos

All your products can now have not only images, but also videos that explain why your products are the best. That can be a video from any hosting platform; YouTube, Instagram, Facebook, TikTok, or any other. Shoppers will see the video along with product images. Statistics say people are more likely to buy goods after watching videos.

Learn how to add video to the product gallery →

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Bulk Product Editor: manage your SEO titles and descriptions

No need to open each product to edit its SEO. Now all you have to do is go to the Bulk Product Editor and quickly update SEO titles and descriptions (and their translations).

Learn how to update dozens products in bulk →

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Copy customer’s phone or email in a blink of an eye

New buttons on the order details page let you easily copy the customer’s email address and phone number to paste the data into another tool or input area. What is more, you can click the email address to email a client in your default email client. And if you manage your store from the Ecwid mobile app, tapping the phone number will dial the number.

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Try Lightspeed Payments in Australia

Lightspeed Payments are now available in Australia. Lightspeed Payments allows you to accept all major credit and debit cards, including payments through Apple Pay and Google Pay. It also allows you to create subscriptions.

Why you should try Lightspeed Payments →

¡Hola, TikTok!

TikTok is now available for Mexican stores. You can upload your catalogs to TikTok and run ads on TikTok, or use TikTok Pixel to measure your ads performance.

Learn how to create TikTok ads →

Coming soon…

Improved staff accounts that will allow you to customize the store access levels for different employees.

June

Take a quick overview on key features released in Ecwid in the first half of 2023 to help your business grow.

Create a digital business card with shoppable links

Need a small landing page to showcase all your links in one place? Try Linkup, a simple tool that allows you to showcase links to your store, blog, portfolio, Pinterest and anywhere else. You can add a link to your landing page anywhere, for example, in your Instagram profile or in marketing emails. You can also print a QR code to share the link offline.

Learn how to create a Linkup business card →

Try Lightspeed Payments in Canada

Lightspeed Payments are now available in Canada. Lightspeed Payments allows you to accept all major credit and debit cards, including payments through Apple Pay and Google Pay. It also allows you to create subscriptions.

Learn why you should try Lightspeed Payments →

Download abandoned cart information

You can export various information on the attempted orders, including customer emails, payment and shipping methods selected, products in the cart, and much more. Data is useful for analyzing your customers’ behavior and creating marketing campaigns.

Learn how to download abandoned cart data →

Try the new version of the Ecwid plugin for WordPress

Now you can see the live-preview of the storefront block of your website while editing it in the Gutenberg editor. That makes it easier for you to design and customize your ecommerce website.

Learn how to create a store in the WordPress Gutenberg editor →

Sell on the Miinto marketplace

Miinto is one of the largest marketplaces for fashion in Europe with around 2 million unique monthly visitors. With the Koongo app, you can add your store to Miinto and reach out to a large number of loyal customers all over Europe.

Learn how to add your store to Miinto →

Ecwid mobile app: create pre-orders

With pre-orders, you can sell both stockouts and upcoming collections yet to hit the shelves. All you have to do is enable pre-orders for products, and even with zero stock they will still be available for purchase.

Learn how to accept pre-orders in your Ecwid app for iOS →

Learn how to accept pre-orders in your Ecwid app for Android →

UK: inform customers about estimated delivery when using Royal Mail

Better and safer checkout experience for stores that use the automatic Royal Mail shipping rates. Now it’s possible to inform users how long it will take for an order to be delivered. Customers will see an estimated delivery time at checkout.

Learn how to enable an estimated delivery time at checkout →

Coming soon…

New PayPal version with the Buy Now Pay Later payment option.

Setting up the lowest price for products before discounting to inform your customers about the actual benefit they get during a sale.

May

Export and import all product details at once

With a new import and export tool you can upload and download a CSV file with all product settings at once. That allows you to quickly upload the suppliers catalogs to your store, make bulk changes to dozens items at once, and create a backup for your catalog.

To try a new tool for product import and export, contact support →

Learn ins and outs of Ecwid import/export tool →

Add pickup or delivery schedule for upcoming orders to your calendar

With dozens of deliveries to a certain time, it’s easier to manage the fulfilling process when you have a clear delivery schedule in front of your eyes. Now you can create the schedule by adding delivery and pickup orders to your calendar — all new orders with a delivery time will appear there.

Learn how to add pickup and delivery orders to your calendar →

Charge the UK customers VAT for orders under £135

When you sell outside the UK to the UK customers, a so-called cross-border tax should be collected at checkout for orders that cost £135 or less. You can improve your customers’ shopping experience by collecting VAT right away at checkout instead of making them pay upon delivery. To enable the option, you need to be registered for the UK VAT. 

Learn how to enable charging VAT when selling to the UK →

Issue refunds with Lightspeed Payments through the mobile app

It’s now possible to refund orders paid via Lightspeed Payments in the Ecwid mobile app. Both full and partial refunds are supported. Refund details appear on the order details page.

Learn more about Lightspeed Payments →

Choose a site template that fits your business

All templates for Instant Site are now grouped into categories based on the business type. For example, Apparel, Electronics, Food, etc. That will help you to decide quicker what template to use and get inspiration for the site design for your niche.

Learn about creating and editing your Instant Site →

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Welkom bij de Ecwid mobiele app! The app is now available in Dutch

The Ecwid mobile app supports the Dutch language from now on. The app has all main features to manage your online store on the go, including stock management, order fulfillment, website editing, and more.

Learn more about the Ecwid app for iOS →
Learn more about the Ecwid app for Android →

Coming soon…

Adding videos to the product gallery to better showcase items and increase the chances of purchase.

April

Instant Site: Add promo sliders to highlight brands, features, collections, and more

With a new Promo Slider section, you can add the image carousel to your Instant Site. It’s a great way to showcase particular products in detail, list the brands you sell, highlight an art portfolio, or explain why customers need to choose your brand.

You can publish up to 10 slides in one section. It can be both images and gifs combined with a short description and the Call-to-Action button.

Learn how to add sliders to your site →

Instant Site: Choose between dark and light modes

Your New-Gen Instant Site editor now has dark and light modes that you can choose from. Adjust the look of your website editor to your liking:

Learn how to add sliders to your site →

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Create custom order statuses from your mobile app

In addition to the default order statuses like “Paid” or “Shipped”, you can now create up to 6 new statuses tailored to your business. Now you can do it both from desktop and from your Ecwid mobile app. Custom statuses appear in order filters and are displayed in customer accounts and email notifications.

Learn about mobile app for iOS →

Learn about mobile app for Android →

Enable the IOSS scheme to charge your EU customers VAT right at checkout

Starting July 1, 2021, all goods imported to the EU are subject to cross-border VAT. This means that either you should charge your customers at checkout, or they will be charged when receiving their order in the EU. Charging customers at checkout is allowed if the order is below €150 and you register with the Import One Stop Shop (IOSS). Now you can enable the IOSS scheme in your store to charge customers right away so they don’t need to pay anything when receiving the order.

Learn how to enable the IOSS scheme →

Improved taxes for Norway, Switzerland, and Australia

We no longer calculate sales tax on shipping based on item prices or the weight for stores in Norway, Switzerland, and Australia. When tangible products are added to the cart, we now apply a fixed standard sales tax rate to shipping costs, regardless of what sales tax rates (standard, non-standard, zero) are calculated for the order items.

Learn how to set up taxes in your store →

March

Create custom statuses for your orders

In addition to the default order statuses like “Paid” or “Shipped”, you can now create up to 6 new statuses tailored to your business. For example, “Starting sewing” or “Enrolled”. Custom statuses appear in order filters and are displayed in customer accounts and email notifications.

Learn how to create custom order statuses →

Set order quantity limits

You can now limit the quantity of products that can be ordered. For example, you want shoppers to purchase at least 3 avocados in your grocery, or at most 10 event tickets per order to avoid reselling. Order quantity limits can be applied to individual products and product variations, and set in bulk.

Learn how to set order quantity limits →

Speed up tax reporting with better US taxes calculation

Paying taxes becomes less of a headache with improved tax calculation. If your business is located in the US and you use automated tax calculation, the sales tax collected for each order is now split into state and local tax, whether its county, city, or special district tax. You will also see the percentage of state and local tax. Tax breakdown is shown on the order details page (on hovering on the total tax amount), in tax invoices, and customer emails.

Learn more about collecting sales tax in your store →

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Adapt your Instant Site’s mobile view

Cover image of your Instant Site is now easier to adapt for mobile screens. You have two options how to show your cover on mobile:

  • Crop the image so that your site cover takes all the screen and the title is displayed above it.
  • Fit the cover to the width of the screen. In this case, the cover image remains fully visible and is displayed at the top of the screen with title placed below it.

Learn about configuring design of your Instant Site →

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Instant Site: add JavaScript code to the body section of the site

From now on, you can add JavaScript code to the body section of your Instant Site instead of the site header. With that improvement, you can show any custom content on your website page or integrate chat widgets, date pickers, live video feeds, trust marks, or any other third-party service anywhere on the Instant Site home page. Codes added to the body section don’t affect the loading speed of your site.

To add the code, go to Website → Overview → Custom JavaScript code and click Add code.

Learn more on how to add the code →

India: Automatic tax calculation is here

Exciting news for Indian merchants: you don’t have to manually set up tax rates anymore—your store now automatically calculates a precise tax rate on each order depending on the customer and store locations. Also, you can set non-standard tax rates (classes) for different products in your catalog. Available tax classes are: Increased rate (28%), Standard rate (18%), Reduced rate (12%), Reduced rate (5%), Zero rate (0%). The standard tax rate is applied by default unless a tax class is selected for a product.

Learn how to set up taxes in your store →

February

Add payment-based fees to checkout

Payment gateways charge a service fee for each transaction. To cover that or similar expenses, you can now add fees to payment methods. When a customer chooses the payment method with fees at checkout, surcharges are applied to the order total.

Learn how to add surcharges to payment methods →

Sell subscriptions with Lightspeed Payments

Subscriptions allow you to charge customers for products on a regular basis. To enable recurring subscriptions, you need to use particular payment methods in your store. From now on, subscriptions are available with Lightspeed Payments, the native Ecwid payment gateway (available for the US only).

Learn how to enable subscriptions in your store →

Sell products for subscriptions on a half-year basis

The billing cycle for subscriptions can now be set to every six months. That gives you seven billing cycles in total to choose from: daily, weekly, biweekly, monthly, quarterly, biannually, or annually. You can offer subscriptions along with the one-time purchase to improve your customers' experience and grow revenue.

Learn how to enable subscriptions in your store →

Set individual subscription pricing for product variations

Products with variations are now more flexible to adjust to sell as subscriptions. For each variation, you can set individual pricing both for a subscription and one-time purchase.

Learn how to set individual pricing for product variations →

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Export the UTM parameters history for orders

UTM tags are short text codes that you add to links to track where the orders came from. When you use UTM tags, you can see the link that led to purchase and also the list of UTM parameters from different marketing campaigns that a customer interacted with. That UTM tags history is now available to download when you export your orders as a CSV file. Clearly seeing UTM tags helps you to understand which campaigns perform better.

Learn how to export orders →

Export order subtotal excluding shipping cost

One more parameter that you can include to your order-related info when exporting data: order subtotal excluding shipping cost. Having that parameter in a separate column speeds up calculating subtotal excluding shipping costs and helps you to prepare tax reports.

Learn how to export orders →

Ecwid mobile app: Filter orders by key parameters

Finding orders is now easier than ever with a bunch of new filters added to the Ecwid mobile app. In your Ecwid mobile app, you can filter orders by payment and shipping methods, carrier, fulfillment type (shipping, pickup, delivery), pickup or delivery date. Advanced filtering settings allow you to display orders with or without tracking number, with or without tips, orders with a specific discount coupon applied, and also orders with customer comments and staff notes.

Learn how to filter orders in your Ecwid app for iOS →

Learn how to filter orders in your Ecwid app for Android →

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Ecwid mobile app: Save order filters as presets

To speed up orders searching, you can create a custom filter for frequently used searches. For example, bookmark local orders that should be delivered within the next 7 days.

Once you create a custom filter in your app, it appears in the preset filters list and you can tap it to see all orders matching your preferences.

Learn how to create custom filters for orders →

Ecwid mobile app: Use in-app order reminders

Adding in-app reminders about orders is a great way to make sure they are fulfilled on time, or to keep track of the upcoming deliveries. Creating a reminder for an order is pretty much similar to setting any other in-app reminder. In your Ecwid app, open an order, tap Add reminder and choose a time when you want to get a push notification about the order.

Try it in your iOS app →

Try it in your Android app →

Set tax-included pricing for products for Algeria

Great news for Algerian stores! You can now choose between setting gross prices (with tax included) or net prices (without tax) for your products. With the tax-inclusive pricing, you don’t have to calculate the net price for each product and set up taxes separately.

Learn how to set pricing →

January

Export data from custom checkout fields

Custom fields at checkout allow you to collect specific data from shoppers: tax ID, delivery notes, and so on. That information is now included in order details that you can export as a CSV file. Instead of checking each order, you can download the CSV file and open it to clearly see all important information about upcoming orders. New checkout-related columns are added as the last columns of the CSV file.

Learn how to create custom checkout fields →

Learn how to export data from your store →

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Hide long product descriptions in a collapsible accordion

You can break down long product descriptions into smaller sub-sections and hide each text part in a collapsible accordion. Simply speaking, when your customers open a product page they will see a title that expands when clicked on. Collapsible accordion comes in handy when you want to highlight different product features like ingredients, health benefits, fabric care instructions, etc.

Learn how to use text editor to create product description →

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Rename site sections in your Instant Site

When you use an Instant Site, you add sections to build your site. Some sections with different content may have the same name. To make it easier to navigate in the editor, you can change names displayed in the editor sidebar. Custom names help you to see your site structure more clearly and quickly locate the section you want to edit.

Learn how to design your site →

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