Guide to product details

Products are the physical goods, digital files, and services that you sell. To create a product, you need to specify the name and upload product images. In addition, you can add product details that help your clients better understand the product: add available sizes, SKU, description, etc. You don't have to provide every detail for each product.

From your Ecwid admin, go to Catalog → Products to view and edit product details.


Images show your customers what your products look like. Selling to consumers is all about presentation. Show the various perspectives of the product such as front, side, underneath, close-up, etc., so customers can see what they are buying in detail.
Remember, the quality of your product images directly affects your ability to generate sales. Here are some tips:

  • Each product image should be of uniform size and style across all products you sell.
  • Use high-quality images, so customers can see any fine details.

Learn more about Adding product images

Name and description

Name is a title for your product. When you name a product you should automatically make customers think about the most valuable components of your product, and what they can get when they buy from you.

Description – Information about your product. It emphasizes its advantages, lists its characteristics, or highlights product features. You may also use videos, images, and animated elements that help to describe your product. Write unique product descriptions so they rank higher in search engines.

Product description section has the WYSIWYG Editor, so you can easily add text (and change color, size, and font), bullet points, paragraphs, links, or additional images and videos.

Tips to improve your product descriptions:

  • Avoid long sentences and complex vocabulary: Imagine you are explaining the product to a 10-year-old child.
  • Include product demo videos: Just by watching a person hold, touch, and interact with the product while explaining its pros and cons is the next best thing to visiting a store.
  • Provide a short and long version of your description: Some people scan rather than read, some like to read more in-depth about your product, make sure you cover both types.

Read more about writing good descriptions in our blog

Product ribbons and product subtitles

Both product ribbons and product subtitles are a way to attract additional attention to a product on your storefront.

Product subtitles are short descriptions that you can provide for your products to give customers more information about product advantages or ingredients. You can choose to display subtitles on both, the product list and on the product details page, or in one place only.

Learn more about product subtitles.

Product ribbons are colored labels that are displayed in your catalog «above» product images. They can help visually highlight certain products on your storefront. These tags contain your custom text; for example, «Bestseller», «20% Off», «New», «Christmas deal» or «Free Shipping» – depending on your case.

Read more about product ribbons.


Price – The price that you're charging for the product. You don't need to factor in shipping/delivery costs or include taxes in the price that you input as both can be set separately.
The arrow to the right of the price shows the Compare to price and the Bulk discount settings.


Compare to price – The original price for a product that is on sale. When you enter a compare to price, the product displays a sale price.

Compare to price

Bulk discount – Tiered pricing for each product based on quantity. Discounts are applied immediately as soon as the quantity added to the cart changes. For example, a product costs $44, but if you buy five items, the price will be $40 each.

Bulk discount

"Compare to" Price, Bulk Discount Pricing, Inventory Tracking are available on Venture, Business and Unlimited plans. Learn more about Ecwid pricing plans.


Requires shipping or pickup – The setting for whether a product needs to be shipped. Uncheck it for digital products or services, or for products that you never ship.

Weight – The product's actual weight. Enter the exact product’s weight for calculating the correct automatic shipping rates.

Specify the product's weight and dimensions to obtain precise carrier-calculated shipping rates for your customers in Tax and Shipping tab on a product details page.

Shipping rates –– Specified shipping rates for this particular product. Use one of four offered options to set an individual shipping strategy.


SKU (stock keeping unit) – The code that identifies the product within your business. You can use the product identification code provided by manufacturers or your own combinations of letters and numbers. Each SKU needs to be unique. If you leave the SKU field empty, Ecwid will automatically generate an SKU.

Availability – Product availability can be selectively enabled (and disabled) for each product. When disabled, your store visitors can’t view/see one in your storefront. Enable, whenever you are ready to sell.

Stock controlIf you have a limited number of this product to sell, use the stock control section to specify the quantity in stock and set up low stock notifications.

Quantity - Number of items in stock.



Attributes let you specify product identifiers, which you may need for accounting, inventory, or other purposes. For example, books are typically distinguished by such attributes as ISBN, author, publisher, cover type, language; apparel can be characterized by brand, season, material, etc. You can add this information in attributes.

With the help of attributes, you can also keep some private details that you don’t want to share with your customers (e.g. net cost).

If you use unique identifiers such as UPC, EAN, and ISBN numbers, you can use the barcode scanner in the Ecwid iOS mobile app for managing your products. You can scan a UPC/EAN/ISBN code right on your product to find the same item in the catalog or add codes to any existing product.

Options and variations

Options – If you sell products that have variants like colors and sizes, you can list them as one base product with options. With the help of product options, you can also offer extras (like gift wrapping), ask buyers to upload a file for ordered product/service, etc.

Variations – Product variations can help you assign different images for every product option in your store as well as to track the stock of options like sizes. If your products come in different colors or materials, make sure you have images for every version.

Digital files

Files tab lets you upload the file or files, so you can sell downloadable files such as e-books, videos, music, digital art, and any other digital stuff. When files are uploaded, Ecwid instantly and securely delivers them to buyers upon purchase.

If you want to sell a physical product or service that includes a file (instruction manual, e-book, etc.) that buyers can download upon purchase, you attach a file in the Files tab.


These settings allow you to set specific SEO-related information on your product's page. When analyzing a webpage, search engines get information about its content from the so-called “meta tags”. This includes the page title and meta description. Search engines use meta tags to describe pages as they appear in the search results and rank them by relevance.

Ecwid automatically generates metadata based on your product's name and its description. Search engines display a limited number of characters, so you may want to re-write the page title and meta description. Edit page title and descriptions with relevant keywords so your product appears higher in search engine results.

google search

Page title –– The title is shown as a clickable link in search results. You can customize the title to target your clients’ interests more accurately.

Meta description –– A short sentence summarizing the content of the product. Write a more detailed text describing your product offer. Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters.

Related products

Using the Related Products section will allow you to display the “You may also like” section in your online store as well as to cross-sell products in the cart. You can manually select specific recommended products or show random products, as well as a combination of the first two options.

For a walkthrough on setting up Related Products, see Related Products.


Categories are groups/collections of products that a product is included in. The product must be assigned to at least one category. (If you do not assign a product to its own category, it will be automatically added to the default Store front page category.) One product may belong to several categories. Categories help customers to faster navigate through the store and find the products they need.


For more information, see Product categories.


How can I remove decimals from product prices?

  1. From your Ecwid admin, go to Settings → General → Regional Settings.
  2. Enable Hide trailing zeros in fractional part:

Hide trailing zeros in fractional part

This removes all remainders from your prices if they show a zero – $40.00 will show as $40. If a product price or an order total has a decimal that is not zero (e.g. $40.95), we will show the decimal to reflect the exact cost for customers.

Please note, the fractional part is removed automatically if your currency doesn't use decimals. For example, prices will never include decimals if the currency is set to the Japanese Yen.

How do I know when my products are low or out of stock?

Ecwid will send you a message about the low stock of a product if you enable this option for the product. Learn more about how to set up inventory tracking of a product.

Notifications will never be sent for products listed with an unlimited quantity.

Can I set the weight for ounces?

Yes. Convert the weight in ounces to a decimal ratio for pounds. Each ounce is 0.06 pounds. Be sure to use a zero before the decimal. Edit product waight in your Ecwid admin, go to Settings → General → Regional Settings → Weight & Size.

How do I add a video to a product description

  1. Upload your video file to YouTube or Vimeo.
  2. Copy the link (address from the browser) of the uploaded video.
  3. From your Ecwid admin, go to Catalog → Products.
  4. Create a new or choose an existing product.
  5. Paste the link in the Description.
  6. Save changes. The video will appear in your product description:

example video in your product description

How do I show recently viewed products?

The Recently Viewed Products app from Ecwid's App Market can help you with this. You must have a paid plan to access Ecwid’s App Market. Upgrade to get the app.

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