Making your Ecwid store multilingual

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Adding multilanguage to your online store is a great way to enhance your customer reach and improve the shopping experience of your foreign buyers.

Ecwid provides a set of tools that can help you grow your business globally.

In this article:

Multilingual storefront

Ecwid online storefront is translated to 45+ languages. You can control the language settings in your Ecwid Control Panel → Settings → General → Regional settings.

Find the Storefront languages section and click Manage languages. Here you can enable and disable the languages which the storefront will be translated to:

When a customer opens your online store, Ecwid detects their browser language and auto translates the storefront to it. If there is no appropriate language enabled, the default language is used.

If you want to change default texts in your storefront, you can use the Storefront Label Editor app.
Please mind that the browser language detection will be ignored for the storefront labels altered manually. If you need them to be multilingual, contact us for help.
See more information about the app in our article about changing texts in your Ecwid store.

Multilingual email notifications

When a customer places an order in your store, Ecwid detects their browser language and automatically translates the email notifications they receive to one of the languages available: English, Russian, German, French, Italian, Spanish, Portuguese or Dutch.

If a customer browses in a different language, the notifications will be sent in your default language. In case your default language is none of these 8 languages listed above, the notifications will be sent in English.

You can change the default texts in the notification templates as explained in the Email notifications translation guide.
Please mind that the browser language detection will be ignored for the templates altered manually. They will be written in the language used in the template.

Multilingual product descriptions

To enhance your customer reach, you can display the information about your products in different languages with the help of the Translatable Product and Category Descriptions app. See our guide about using the app for details.

All you need to do is provide the translated description, mark what language it’s written in, and the app takes care of the rest.

Video guide

Here is a quick video guide on how to translate your store:

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