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Ecwid plans and features for Wix

You can add Ecwid e-commerce to an existing Wix website using the official app from the Wix App Market. You will get all the advantages of both platforms: a multi-page, beautiful, and functional website with powerful e-commerce capability. To add an Ecwid store to your Wix website, you can have the Ecwid account and the Wix account on any plan (including the Free one).  

For Wix users who signed up on the Wix website, Ecwid offers one forever free plan and three paid plans: Starter, Professional, Unlimited. Learn more about the features available on each plan.

Ecwid is compatible with the classic Wix editor. Legacy Editor X is not supported.

Billing overview

For Wix users who signed up with Ecwid through Wix, we offer one free and three paid plans with different prices and feature sets. You can choose between annual or monthly payments. You will pay for the Ecwid subscription to your site builder, just as you pay for other apps installed on your Wix site. Automatic renewal is implied with subscriptions.

Apart from your subscription to Ecwid and other apps, you may also be subscribed to a paid Wix plan. You can view and manage all current paid subscriptions in your Wix account → Subscriptions. Please, address any subscription-related questions to the Wix support team at

Ecwid features for Wix websites

For Wix users who signed up with Ecwid through Wix, we offer one free and three paid plans with different prices and feature sets. Decide which plan best suits your needs using the below features breakdown.

Features Free Starter Professional Unlimited
Online store
Unlimited storage, bandwidth & customers
Products 5 50 2,500 70,000
Categories 2 10,000 10,000 10,000
Fully customizable store
Android and iOS store management app    
Multilingual catalog    
Staff accounts     2 100
Tips and gratuity  
Handling fee    
Pay What You Want pricing  
Gift cards
Product subtitles  
Product ribbons  
Repeat orders
Recurring subscriptions    
Showing an estimated delivery time on a product page  
Payment surcharges    
Sales channels
Facebook store  
Instagram shopping  
POS: Lightspeed Retail    
POS: Square, Clover
ShopApp®*   $790 $790 $790
Store management
Product options
70+ payment methods  
Real-time shipping rates
Manual taxes
Custom shipping rates
Order pickup
Importing products
Exporting store data  
Inventory tracking (Products)  
Inventory tracking (Product variations)    
Digital products file storage     1GB per file 10GB per file
Automated tax calculations    
Order creation and editing    
Customer group discounts    
Product variations    
Product filters    
Fully customizable invoices    
Automated marketing emails    
Newsletters with Mailchimp    
Automatic Google Shopping ads
Sale and promotional pricing  
Advertising on TikTok  
Bulk discount pricing    
Discount coupons  
Advanced SEO tools  
Affiliates features  
FB Messenger Live Chat  
Abandoned carts    
Store design customization
Javascript API
Ecwid REST API  
Access to email notification templates    
Custom checkout fields  
Stats and reports
Google Ads tracking
Facebook Pixel
Snap pixel
Pinterest tag
Google Analytics reports
Tracking orders  
Support service
E-mail support
Live Chat support, Monday-Friday ✔** ✔**
Phone support      
Free customization service
(annual Unlimited plan)
      6 hours

* Note that submitting ShopApp® to the App Store and Google Play requires a paid developer account.

** On the Free and Starter plans, Live Chat support is available during the first 30 days after sign-up.

Upgrading to a paid Ecwid plan on Wix

When you register an account in Ecwid through Wix, your store will be on a free plan. At this stage, you can add no more than 5 products to the catalog, as well as try out the basic features. You can upgrade to a paid plan anytime to enhance your store functionality.

Please, address any subscription-related questions to the Wix support team at

To subscribe to a paid Ecwid plan on Wix website:

  1. From your Wix dashboard, go to Apps → Manage Apps.
  2. Find the Online Store app and click Upgrade near to it.
  3. Choose a plan that fits your needs and click Upgrade.
  4. Fill in the required details in the payment form and click Submit Purchase.

That’s it, you are subscribed to one of the Ecwid paid plans and can use its advanced possibilities to sell more. You’ll be charged for the Ecwid store either monthly or annually depending on the plan you have chosen. Subscriptions automatically renew unless you cancel the subscription.

Canceling paid subscription

To cancel your Ecwid subscription bought via Wix:

  1. Go to Subscriptions in your Wix account.
  2. Click the Show More icon next to the Ecwid app.
  3. Click Cancel App.
  4. Select Cancel auto-renew.
  5. Click Submit.

As soon as you have done it, no new charges will follow. You will still be able to use your Ecwid store, but its features will be limited by the Free plan. You may use the Free plan as long as you need, without being charged for it.

If you no longer need Ecwid on your Wix site, you can remove the Ecwid app using the instruction. As soon as you have done it, the store will no longer be displayed on the site.

You can also contact Wix support to cancel your subscription to Ecwid at

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