Ecwid plans and pricing for Wix

You can add Ecwid e-commerce to an existing Wix website. For Wix users, Ecwid offers one forever free plan and three paid plans: Starter, Premium, Unlimited.

You can sign up for free or upgrade to a paid plan in the Wix HTML EditorPagesOnline Store pageSettingsUpgrade. Subscriptions automatically renew unless you cancel the subscription.

The Free plan is a great way to test the Ecwid platform. Use any premium plan to add new features and functionality to your store. This guide will help you decide which plan works best for you.

Ecwid prices for Wix

If you subscribed to Ecwid via Wix you will pay for the Ecwid subscription to your site builder, just as you pay for other apps installed on your Wix site. You can manage your Ecwid subscription in your Wix account → Subscriptions. Feel free to address any subscription-related questions to the Wix support team at






Price per month $0 forever $7.99 $19.30 $79
Price per year   $79 $190 $790
Transaction fee   %0 %0 %0

Ecwid features for Wix websites

Decide which plan best suits your needs using the below features breakdown.

Features Free Starter Premium Unlimited
Online store
Unlimited storage, bandwidth & customers
Products 10 50 2,500 unlimited
Categories 2 10,000 10,000 10,000
Fully customizable store
Android and iOS store management app  
Multilingual catalog    
Staff accounts     2 100
Gift cards    
Sales channels
Facebook store  
Instagram shopping  
POS: Square, Vend, Clover      
(for free on annual Unlimited plan)
Store management
Product options
40+ payment methods
Real-time shipping rates
Custom taxes
Custom shipping rates
Importing products
Exporting products  
Inventory management  
Digital products file storage     1GB per file 10GB per file
Automated tax calculations    
Order creation and editing    
Wholesale pricing groups    
Product variations    
Product filters    
Fully customizable invoices    
Automatic Google Shopping ads
Sale and promotional pricing  
Bulk discount pricing  
Discount coupons  
Advanced SEO tools  
Affiliates features  
FB Messenger Live Chat  
Abandoned carts    
Store design customization
Javascript API
Ecwid REST API    ✔  ✔
Stats and reports
Google Ads tracking
Facebook Pixel
Snap pixel
Pinterest tag
Google Analytics reports
Tracking orders  
Support service
E-mail support
Live Chat support, Monday-Friday    
Phone support      
Free customization service
(annual Unlimited plan)
      6 hours

Upgrading to a paid Ecwid plan on Wix

You can sign up for free Ecwid account or upgrade to a paid plan anytime. Subscriptions automatically renew unless you cancel the subscription.

Apart from your subscription to Ecwid and other apps, you may also be subscribed to a paid Wix plan. You can view and manage all current paid subscriptions in your Wix account → Subscriptions.

To subscribe to a paid plan, take the following steps:

  1. Go to your Wix HTML EditorPages.
  2. Open the page where your store is located.
  3. Click anywhere on your products, then click Settings in the menu that appears:


  1. In the pop-up with settings click Upgrade:


  1. Select the plan you like and click Upgrade Now.
  2. Fill in the required details in the payment form and submit the payment:


  1. Save and refresh the page with your store after the upgrade.

That’s it, you are subscribed to one of the Ecwid paid plans and can use its advanced possibilities to sell more. You’ll be charged for the Ecwid store either monthly or annually depending on the plan you have chosen.

Canceling paid subscription

To cancel your Ecwid subscription bought via Wix:

  1. Go to Billing & Payments → Subscriptions in your Wix account.
  2. Click the Show More icon next to the Ecwid app.
  3. Click Cancel App.
  4. Select Cancel auto-renew.
  5. Click Submit.

As soon as you have done it, no new charges will follow. You will still be able to use your Ecwid store, but its features will be limited by the Free plan. You may use the Free plan as long as you need, without being charged for it.

If you no longer need Ecwid on your Wix site, you can remove the Ecwid app using the instruction. As soon as you have done it, the store will no longer be displayed on the site.

You can also contact Wix support to cancel your subscription to Ecwid at

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