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Table of contents

Updates 2024

A brief on-point overview of key features released in Ecwid every month to help your business grow.

October

Instant Site: Showcase new arrivals, collections and categories on site

Your Instant Site editor now has a dedicated product section that you can use to highlight specific product categories. For example, your best sellers, or an upcoming collection. This section offers multiple layouts, allowing you to showcase different brands or product lines. You can add as many sections as you like and organize them across your site to give customers a detailed look at your catalog. For example, you might feature best sellers on the homepage to drive sales. What is more, you can add bright, eye-catching stickers to draw attention to specific products. 

Learn how to add sections on site →

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Customize product reviews

Customers can rate your products after purchasing. From now on, you can customize how those reviews appear in your store. On the Design page, you can control how to display ratings, whether to show an average rating, and total number of reviews. You can also change the position of the rating and review sections on the product details page.

Learn more about how to collect and edit ratings in your store →

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Edit orders faster and with more ease

Meet the improved order editor: the same tool that allows you to make changes to orders, but now with a more friendly interface. It allows you to quickly update any order information in seconds. And even better—it now automatically calculates shipping, discounts, taxes, surcharges, and totals. 

Learn more about editing orders →

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Instant Site: Create business-tailored templates for your site

Your Instant Site site builder provides you with default pre-designed templates to speed up your site setup. In case those templates do not cover your business needs, you can now develop your own custom templates and include features tailored to your needs. Templates are created by coding. You can do the coding yourself, hire a third-party developer, or order help from Ecwid’s customization team

Learn more about developing Instant Site templates →

September

Instant Site: Show categories and subcategories in the navigation menu

Now you can display root categories directly in the top menu on your Instant Site. If a category has subcategories, they will appear upon hover, simplifying store navigation and providing customers with a clear view of your product range . This feature is also convenient for showcasing the brand lineup or highlighting key categories.

Learn how to add product category menu to Instant Site header →

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Update custom URL slugs in bulk

With Instant Site, you can create custom URL slugs which is the last part of a link that identifies a specific site page, e.g., yourstore.com/products/coffee-mug. Instead of manually updating each URL one by one, you can update them in bulk with the Product Import and Export tool. You need to create a CSV file, specify slugs in the custom_url_slug column, and then upload that CSV file to your store. This will also work if you migrate from another platform and want to transfer your custom URLs to Ecwid.

Learn more about importing and exporting with CSV →

Mass Update: Assign product-specific tax rates for multiple products at once

When certain products in your store require non-standard tax rates, you can quickly assign those rates to all items at once, instead of setting up taxes one by one. This can be done using the Mass Update tool on the Products page. The tax mass update works in stores that use automatic taxes.

Learn more about the mass update tool →

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Mass Update: Show or hide product reviews in bulk

You can display reviews and ratings for products in your store. It’s now possible to enable or disable reviews for multiple products at once in just a few clicks with the Mass Update tool on the Products page. This approach helps you manage products more efficiently and minimize potential errors.

Learn more about the mass update tool →

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Try new customer export format

You can now export all information about your customers using the Ecwid Import and Export tool. This includes all customer data such as multiple shipping addresses, social media contacts, phone numbers, notes, and other settings added in the last two years. Exporting data is useful for mass updating customer records or generating reports. 

Learn more about exporting data from Ecwid →

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Apple Pay: Let customers pay right on Facebook and Instagram

If you’ve connected your Ecwid store with Instagram and Facebook, and sell products directly on these social media platforms, your customers can use the one-tap checkout with Apple Pay for in-app purchases. This makes it easier for shoppers to complete their purchase and encourages higher conversion rates.

Learn about how you can accept payments with Apple and Google Pay →

Ecwid mobile app: Set the cost price for products and variations

The cost price of a product is the amount you pay to produce or buy it from a supplier. You can use cost prices to calculate your actual profit. Now you can specify cost prices directly in the Products tab in the Ecwid mobile app

Learn more about cost prices →

August

View statistics on orders by shipping and payment methods

The Reports → Orders page now shows the customer’s preferences for shipping and payment methods. The report shows how often customers choose each payment and delivery method in your store and how many orders were paid or delivered with each method. This gives you a quick overview of the most popular delivery and payment methods in your store, helping you decide whether to eliminate less popular options.

Please note that the new statistics are available on Business and Unlimited plans only.

Learn what else Ecwid built-in reports provide →

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View the demographics of your customers

You can now better understand your customer’s demographics by looking at the statistics on the Reports → Visitors page. It shows the countries from which shoppers visit your store and their preferred browser language. Understanding data may help you to target your marketing campaigns better, offer country-specific shipping methods, or localize your site.  

Learn what else Ecwid built-in reports provide →

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UK: Sell on TikTok with Ecwid

Syncing your product catalog with TikTok to sell on TikTok Shop is now available for UK-based businesses. With the help of the M2E Multichannel Connect app, you can add products from your Ecwid catalog to TikTok and showcase items to your audience with TikTok Shop.

Learn how to connect your UK-based store with TikTok →

Ecwid import tool: New way to import full info about your customers

You can now import all information about your customers using Ecwid’s built-in data import tool. To do so, you need to have the customer information in a CSV file created according to the new format, and then import it from the Catalog → Data Import & Export page. The importing tool supports all customer data, including multiple shipping addresses, social media contacts, phone numbers, notes, and other settings added in the last 2 years. Importing may be helpful when you want to mass update customer data, or migrate an existing customer base from another platform.

Learn more about supported customer CSV columns →

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Add a favicon to your Instant Site with a single click

From now on, you can add a favicon to your Instant Site without having to change the code in the header meta tag. All you have to do is go to Settings in your site editor and upload an image. After that, the small image appears in the address bar of a browser or next to the site name in a list of bookmarks.

Learn more about adding a favicon →

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Ecwid mobile app: Edit and view full customer info right from the app

Your Ecwid mobile app now shows you customer data previously only available on the web. That includes additional contacts, private notes, customer statistics, and so on. Additionally, you can sort customers by name, number of orders, and other criteria for quicker access to needed information.

Learn more about the Ecwid mobile app →

Do less manual tasks with the automated change of status for canceled orders

Sometimes customers cancel their orders at checkout. For example, when a customer chooses an online payment method but cancels the transaction. Until recently, the fulfillment status of such orders remained Awaiting Processing, which might lead to accidentally processing canceled orders. From now on, your Ecwid store automatically sets the fulfillment status of a canceled order to Delivery Canceled to streamline your order management process.

Learn more about order statuses in your store →

Coming soon…

New order editor with a more friendly interface that will allow you to quickly update the order by changing items in the order, adding a discount or surcharge, updating customer’s contacts, and more.

Exporting all customers info with the Ecwid import tool, including additional contacts, private notes, customer statistics, and more.

July

Lightspeed Payments is now available in the Netherlands and Ireland

Lightspeed Payments allows you to accept all major credit and debit cards. What is more, you will be able to sell subscriptions, accept payments through Apple Pay and Google Pay, and refund orders right from your store admin. For the Netherlands, Lightspeed Payments supports iDEAL as a payment method.

Learn more about Lightspeed Payments →

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Instant Site: product and categories now have clear and customizable URL slugs

If you use Instant Site, you get clear and SEO-friendly URL slugs that contain only the product or category name. A URL slug is the last part of a link that identifies a specific site page. For example, if a product name is “Coffee mug”, its slug will be yourstore.com/products/coffee-mug.

On Business and Unlimited plans, you can edit the slugs such as “coffee-mug” to your liking.

Learn how to customize URL slugs →

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Instant Site: add custom sections developed specifically for your site

Instant Site now supports adding custom sections such as a booking section or section to ask for customers' emails. Those custom sections are not available in the site editor by default. Instead, a developer first needs to create one or several sections, and then add it to your store. You can ask your in-house developer to customize a site section, hire a freelancer, or submit a request to the Ecwid Customization team.

See development guidelines for Instant Site sections →

Limit advanced discounts on cart total for specific customer groups

When you create an advanced discount on cart total, you can now limit your promo to specific audiences, such as customer groups. For example, loyalty members receive 15% off on orders over $150. What is more, you can schedule discounts to apply within a specified period. For example, offer a 25% off on all repeat orders over $200 during Black Friday.

Learn how to set up discounts on cart total →

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View statistics on your sales funnel

The Reports → Conversion page now displays how many customers complete each step of the checkout process in your store. This lets you understand where buyers are abandoning their carts and make adjustments to encourage more purchases. For instance, if many customers drop off at the shipping step, you could offer free shipping or a faster delivery option. 

Learn what else Ecwid built-in reports provide →

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Download tax invoices in a preferred language

You can now select a language for printing and downloading tax invoices in your store. To do so, your business must be located in a multilingual country and you need to have several languages enabled in your store. Then, you can either print invoices in the customer’s language, or choose a specific language for your tax invoices. 

Learn how to create tax invoices →

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Sort products within categories in seconds

You can now sort products inside categories simply by drag-and-dropping products on the Category page.

Learn about product categories in your store →

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Track order amount changes after editing the order

You can edit orders in your store, such as adding or removing items. Now you can clearly see if the total order amount changes. That helps you to understand right away how much to refund the customer or charge extra.

Learn how to edit orders →

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Set PDF names for tax invoices and receipts

You can download, print, and send to your customers tax invoices and receipts (which are also called regular invoices). You can now enter custom name format for PDF files generated for those invoices. For instance, instead of sending a buyer the "Order_#WCK7J.pdf" file, you can rename it into the "Ticket Confirmation.pdf". 

Learn how to edit and print invoices (printable orders) →

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June

Instant Site: Add full screen videos on site

Instant Site now supports adding a full screen video to provide a richer visual experience to your site. What is more, you can choose between autoplaying video and playing it by click. To make a video fullscreen, all you need is to change its layout in the site editor. Currently, Instant Site supports only videos from YouTube and Vimeo for a fullscreen mode. 

Learn about adding videos on site →

Search customers by phone number and zip code

Finding a client’s profile on the Customers page is now easier since you can search people by their primary phone number and ZIP or postal code from their shipping address. This comes in handy when you need to contact a person to clarify order details, or check details about a customer before shipping the order. 

Learn about customers and managing customers' accounts and groups →

Notify customers when their order is delivered

If you need to notify your clients about their order being delivered, you now have a new “Delivered” email for it. The notification is disabled by default. To enable it, go to Settings → Notification and turn the Order delivered toggle on. After that, once you change the order status to “Delivered”, customers will get an email about that. Note that status won’t change automatically upon delivering so you have to change the status manually. 

Learn about order statuses in your online store →

Import ALT texts of product category images

From now on, you can manage ALT texts of your category images with the Ecwid import and export tool. If you run a multi language store, it applies to ALT texts in all the additional languages as well. When ALT texts are set for category images, the exported CSV file will include additional media-related data: category_image_alt (in the original language), category_image_alt_fr ( in French), and so on.

Image ALT text (also known as alt description, or simply “alt tag”) is a text that describes an image's appearance. It enhances website visibility in search results, ensures accessibility for visually impaired users, and improves user experience by providing descriptive text when images fail to load. 

Learn what type of columns contain information about ALT texts →

Finland: No more pre-selected payment methods at checkout

All checkouts that happen in Finland have got an improvement to comply with Finnish regulations. From now on, when a Finnish customer purchases an item from your store, they will not see a preselected payment method. This ensures that all payment methods are presented equally, allowing customers to choose their preferred method.

Coming soon… 

Clear URL slugs for your products and categories and ability to edit them. For example, if a product name is “Coffee mug”, its URL slug will be yourstore.com/products/coffee-mug and you will be able to edit the “coffee-mug” part to your liking.

May

Add customer reviews to a product page

Product pages of your online shop now have a product review section. It won’t appear on product pages by default, you can enable it from Settings → Cart & Checkout. After enabling, customers will be able to leave their feedback from their accounts on your site. All testimonials appear on the My Sales → Product Reviews page where you can check and publish them.

Learn how to enable product reviews → 

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View statistics on product sales and stock performance

The Reports page now contains a Product sales and stock overview report in the “Orders” section. It provides a summary of items sold over a specified period and current stock levels. You can compare the stats to the previous period to learn whether sales of certain goods have improved or declined. You can use that data to adjust your marketing campaigns to boost particular products. 

Learn what else Ecwid built-in reports provide →

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Streamline store setup with the new Save button

When you edit products or make changes in your store admin, you can now choose between two options:

  • Click Save and close to apply changes and go back to a previous page. For example, after editing product description, you save changes and go back to the Catalog page in one click.
  • Click Save to apply changes and stay on the page. 

You can also use a shortcut ("Ctrl + S" on Windows or "Cmd + S" on Mac) to quickly save changes and stay on the page.

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Import ALT texts of product images

From now on, you can import ALT texts of product images and their variations with the Ecwid import tool. If you run a multi language store, you can import ALT texts in all additional languages as well.

Image ALT text (also known as alt description, or simply “alt tag”) is a text that describes an image's appearance. It enhances website visibility in image search results, ensures accessibility for visually impaired users, and improves user experience by providing descriptive text when images fail to load. 

Learn what type of columns contain information about ALT texts →

April

US: sell products from your Ecwid store with TikTok Shop

Syncing your product catalog with TikTok to sell on TikTok Shop is now available for the US-based businesses. With the help of the TikTok Shop Connector app, you can add products from your Ecwid catalog to TikTok and showcase items to your audience with TikTok Shop.

Learn how to connect your Ecwid store with TikTok →

Instant Site: change layout for videos on your site

When you embed videos on your Instant Site, you can choose how they appear to the visitors. New video layouts are optimized for both vertical and horizontal videos, ensuring they look great on both mobile and desktop devices.

Learn how to add video on your site →

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Sell print-on-demand products with Printify

Ecwid is now integrated with Printify—a popular dropshipping service that you can use to sell print-on-demand items with your custom design. You can connect your Ecwid store and Printify account to sync catalog and start selling custom items in your online store. Once you get a new order, Printify will know about it and will start fulfilling the order for you once you submit the order.

Learn how to connect your Ecwid store with Printify →

March

Improved customer section: Сreate, edit, and manage customers as in the CRM system

The Customers page in your Ecwid admin now has the functionality of a CRM (Customer Relationship Management) system. Here’s what you can do on the updated Customers page:

  • Create a new customer profile
  • Change and add customers data: name, shipping address, contacts (email, phone and messenger), group, marketing email subscription status, tax-exempt status
  • Add notes and comments
  • See customer statistics: number of orders, sales value
  • Check additional information: mailing consent, tax status, customer group.
  • Filter customers by a wide range of parameters. For example, get a list of repeat customers from a specific country who purchased a specific product more than twice.
  • Export client database to a CSV file
  • Mass updating customers

Learn how to create and manage customers →

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Instant Site: Add videos to your site

You can now embed videos on your Instant Site. First, you have to upload the video to a hosting platform like YouTube, Vimeo, Facebook, Instagram, etc or use a link to an existing video. Then, you add a new Video section in your site editor, and insert the link to the video. As a result, the video appears on the site. 

Learn how to add video on your site →

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View your store marketing performance

Your store analytics on the Reports page now has the Marketing section. In this section, you will find the most popular sources that bring people to your store. It can be Facebook ads, gift cards, abandoned cart emails, and so on. The source tracking is performed with the help of the UTM tags

Learn more about Ecwid built-in reports →

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Access Linkup from your Ecwid mobile app

Linkup is a tool to create a customizable page featuring shoppable links that you can then share in your social media or promotional content. Now you can access the Linkup editor from your Ecwid iOS and Android mobile apps. Just open the app, tap Store and then Link in bio to create your mini-website or view analytics on Linkup performance. 

Learn how to create a Linkup page and add it to your social media →

Ecwid mobile app for iOS: Add and manage related products

Now it’s possible to assign related products from your Ecwid mobile app for iOS. You can choose to add specific items as related, make random products from the specific category appear as related, or assign both specific and random products.

Learn how to assign related products from iOS Ecwid mobile app →

Multi-lingual stores: Add custom ALT texts for category images

From now on, you can create custom ALT text for your category images, and translate it into several languages. Image ALT text (also known as alt description, or simply “alt tag”) is a text that describes an image's appearance. It enhances website visibility in image search results, ensures accessibility for visually impaired users, and improves user experience by providing descriptive text when images fail to load. 

Learn how to create custom ALT text for category images →

February

Generate domain name in seconds with the AI-tool

When you buy a domain from your Ecwid admin, you can use the power of AI to come up with a name for your web address. A good domain name should be both memorable and easily readable to minimize the likelihood of customer errors during typing or recalling your site. AI can help with that by offering names based on your store name, location, and type of business. Try it! You can adopt one of the suggestions as is, generate new ones, or even use them as inspiration for your own domain name choice.

Learn about buying domains in Ecwid →

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Get money faster with Lightspeed Payments

When customers make a purchase, their payment is first transferred to the payment processor, and then to your bank account. With Lightspeed Payments, the process used to take two days for the funds to be transferred. Now, you can enjoy the swiftness of receiving the funds for a specific transaction within just one business day.

View the schedule for Lightspeed Payments payouts →

Enhance your clients’ shopping experience with Apple Wallet

Your customers who use Apple devices can now track their order status with Apple Wallet, the default iPhone, iPad, and Mac app for storing cards and purchases. If shoppers add their order to their e-wallet, they will get push notifications about order status changes and can view order info at any time. That keeps them in the loop without effort and improves their post-purchase experience, making it more likely to return to your store for more.

Learn how customers can track their orders with Apple Wallet →

Not sure what devices people use to shop in your store? Check the Visitors stats on the Reports page in your store admin to find out.

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Venmo: Accept mobile payments in your online shop (US stores only)

Venmo, a popular and user-friendly mobile payment method, is widely embraced by American customers. With mobile shopping on the rise, Venmo can elevate your customers' checkout experience, making it super easy to place an order in your store. When you enable PayPal (or update your PayPal integration), Venmo appears as a payment option at checkout. It will appear only if you and your customers are located in the US. 

Learn about Venmo and other features that PayPal provides to boost your store →

Not from the US? PayPal offers a variety of country-specific payment options that are widely used in Europe.

Adjust your Linkup URL to fit your business needs

Linkup is a native Ecwid tool for creating a promotional page with all your links, including shoppable links for products from your Ecwid store. You can share the page URL in your social media bios or promotional content. From now on, you can change the username part in your Linkup URL. For example, if initially you named your Linkup linkup.top/my-store, you can rename it to any other URL: linkup.top/swag-clothes or linkup.top/food-delivery-toronto.

Learn how to create a Linkup page and add it to your social media →

Translate custom ALT text for product images

Image ALT text (also known as alt attribute, alt description, or simply alt tag) is an alternative text describing an image's appearance and function. ALT text improves site visibility in image search results, while also ensuring accessibility for visually impaired people that visit your store. Now you can add custom ALT text for images and also translate it to other languages. Translations ensure your site is easy to find in different languages, as well as making it available for a range of audiences. 

Learn how to add custom ALT text →

Learn how to translate ALT text →

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Update bulk discount prices along with regular prices

When you offer bulk discount prices in your store, you want to keep them up to date along with regular prices. Now it’s easier to do with the Mass Product Update tool. While increasing or decreasing product prices, just make sure to tick the Update bulk discount prices checkbox, and voila—all your prices are changed to the specified amount. 

Learn more about bulk discount prices →

 

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Enable or disable discounts in no time

With advanced discounts, you can quickly put on sale dozens of products or entire categories and even schedule the sale by specifying the beginning and ending dates. All discounts are saved in your store admin, so you can turn them on and off whenever you need. Before, you could only turn off several discounts at once. From now on, you can turn dozens of discounts either on or off, saving you time on marketing campaigns. 

Learn how to create and manage advanced discounts →

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Filter orders by total amount 

Filter on the Orders page now has the “Order Total” value that allows you to quickly find high-value orders that may require special attention. That also helps to assist customers who reached out to you without their order numbers on hand so you can find their order by searching a specific amount. 

Learn about searching and filtering orders →

January

Create an informative and engaging website by adding pages to your Instant Site

With your Instant Site editor, you can now build a multi-page website, where each page is tailored to a specific topic like an online store, about us, seasonal promotions, etc. Depending on your Ecwid plan, you can add up to 100 pages to your site. Each new page comes with a pre-made content that is easily customizable to suit your preferences.

Learn more about adding pages to your Instant Site →

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See what sources generate most sales in your store

Your Ecwid reports now show what marketing channels generate the most sales in your store. It can be abandoned cart emails, ads, marketing campaigns, etc. Sources of sale are tracked with the help of UTM tags. To see how your store performs, go to the Reports page and click Marketing.

Learn more about marketing reports →

Track your store expenses

Your financial reports now provide a detailed breakdown of your spendings, offering insights into specific categories such as shipping expenses, the overall costs incurred in creating, preparing, and selling a product, and more. To see your expenses, go to the Reports page, click Accounting and scroll down to the Expenses.

Learn more about expenses reports →

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Add translations for the “Compare to price” name

All multi-language stores can now provide a better shopping experience for customers. As you put an item on sale, you can translate its “Compare to” price wording so that shoppers see the sale price information in different languages based on their preferred browser language.

Learn how to translate the “Compare to” price name →

TikTok Ads: Now available for more countries

Advertising on TikTok is now available for merchants from Austria, Czech Republic, Greece, Ireland, Morocco, Philippines, Poland, Portugal, South Africa, and Sweden. You can connect your Ecwid product catalog to the TikTok For Business platform and showcase your brand in ads to thousands of people.

Learn about advertising on TikTok →

Ecwid mobile app: Mass update orders

Both iOS and Android Ecwid mobile apps now support the order mass update. That means, you can select several orders at once and change their status, print invoices, or share orders with anyone.

To select several orders, in your Ecwid mobile app tap Orders, in the top right corner tap Select (on iOS) or three dots → Select (on Android), select orders, then tap Mass Update. Then just choose what you want to do.

Learn about editing orders →

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